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Greenpeace Admits Targeting Apple Grabs Headlines 394

An anonymous reader writes "Gizmodo published this morning allegations by the bromine industry claiming that Greenpeace's report on the iPhone was inaccurate and alarmist. They got an official rebuttal to the bromine industry by Greenpeace, but the most interesting part is their acknowledgment that their targeting of Apple, even while they have similar reports on every manufacturer, is a deliberate attempt to grab headlines. While it's logical and not surprising, I find it quite shocking to see them be so cavalier, and even hypocritical, about it."
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Greenpeace Admits Targeting Apple Grabs Headlines

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  • not surprising (Score:5, Interesting)

    by squarefish ( 561836 ) * on Monday October 22, 2007 @09:40PM (#21080029)
    I used to work on factory trawlers in Alaska and although we fished species that travel in very clean schools, attacking that particular part of the industry brought them the most attention, even though most of their information was incorrect.
    I will say that I witnessed procedures and practices that bothered me and probably affected the overall industry in the end. However, the crap Green Peace used was totally fabricated and didn't have any basis in truth.
    I quit fishing in 98', started using macs in 02' and now the fuckers are attacking something I like and profit from again. I didn't know 10 years ago that I would be working in IT with macs, but I feel like the fuckers are following me.
    What's even more ironic is that all the tree-hugging hippies I have known over the years, even those from Green Peace, have been Apple users!
  • hypocrisy? (Score:2, Interesting)

    by feed_me_cereal ( 452042 ) on Monday October 22, 2007 @09:47PM (#21080077)
    *disclaimer for the countless trolls reading this thread and posting such intelligent things as "hippie ass-whoopin" etc...*
    I'm a leftist, sharing many of the ideals of groups like Greenpeace, PETA, etc.. *and* I do not agree that the tactics of groups like PETA, Greenpeace, etc.. are the most rightous or effective means of furthering their goals.
    *end disclaimer*

    but seriously... how exactly is it hypocritical? PETA, Greenpeace, etc.. all make very clear that they are motivated to attract attention to their cause by going after high-profile targets. They've been pulling ridiculous publicity stunts for years and years. It would be hypocritical of them if they said they *did not* engage in such behavoir. It doesn't mean they have a lack of concern for their cause in general, it's just that this is their method of supporting it.

    That said, if anyone can show me exactly where Greenpeace stated or even implied that they would not selectively target companies for maximum publicity, I will retract my previous statement.
  • Riding the hype (Score:5, Interesting)

    by EmbeddedJanitor ( 597831 ) on Monday October 22, 2007 @09:56PM (#21080153)
    I don't think it correct to say that Greenpeace specifically targets Apple because they are Apple.

    What Greenpeace does is to ride the hype wave and nobody but Apple has recently released any majorly hyped, or hype-worthy, electronic products.

    Greenpeace rides the hype wave in other areas too (ie. not just electronics). This is a very effective way of operating since it relies on the fact that people are already tuned in to the subject and Greenpeace can tack on an environmental angle with far less resources.

  • Re:Why? (Score:2, Interesting)

    by FiniteElementalist ( 1073824 ) on Monday October 22, 2007 @09:59PM (#21080177)
    Doesn't surprise me in the least.

    Greenpeace is one of those "environmental" organizations that uses the issue of the environment as a trojan horse for other social or political causes. The positions of the political environmentalists is often regardless of or sometimes even contrary to real environmental problems or their solutions.

    I'm not excluding rational environmentalism from the discourse, I'm just of the opinion that Greenpeace has very little of it.
  • by Spasmodeus ( 940657 ) on Monday October 22, 2007 @10:00PM (#21080187)
    Like any political organization that has been in place for too long, its purpose is no longer to accomplish the goals it was founded for, but to simply perpetuate its own existence and increase its power base.

    "Environmental extremism arose in the mid-1980s. It arose because the majority of people accepted all of the reasonable points in the environmental agenda, and the only way to remain adversarial and confrontational and anti-everything was to adopt even more extreme positions - eventually abandoning all science and logic altogether."

    ~ Dr. Patrick Moore, co-founder of Greenpeace.
  • Re:Why? (Score:2, Interesting)

    by Nephilium ( 684559 ) on Monday October 22, 2007 @10:19PM (#21080319) Homepage

    The problem is that rational environmentalism has seemingly fallen to the wayside to be replaced by anti-globalization activists (who use the technology they decry in order to organize) and luddites who want to get rid of all technology after period X (where X equals their idea of the human ideal).

    Nephilium

  • Re:Why? (Score:3, Interesting)

    by Reaperducer ( 871695 ) on Monday October 22, 2007 @10:52PM (#21080603)

    Regardless if you agree with their goals or not, they left credibility behind a long time ago.
    No kidding. On Michigan Avenue and State Street in Chicago Greenpeace deploys brainwashed high school kids begging for money in the streets like common vagrants. It doesn't cast their "movement" in the best light.

    How about Greenpeace gives back to average hard working Joes the money its little stock-panicing publicity stunts suck out of retirement accounts?
  • Re:Why? (Score:3, Interesting)

    by Bryan Ischo ( 893 ) on Monday October 22, 2007 @11:32PM (#21080841) Homepage
    You'll probably never hand out anything in your life. Because you'll probably never believe in any cause enough to get out and do anything about it. Instead you'll just sit there selfishly sucking down all the resources you can, and complaining about people who take action to try to better their world. And you'll manage to maintain an unjustified feeling of superiority about the whole thing. Enjoy your small mind.

  • Re:the media is lazy (Score:2, Interesting)

    by Rei ( 128717 ) on Monday October 22, 2007 @11:58PM (#21081079) Homepage
    To me, it's this article that comes across as blatant smear. First off, there's the picture of a stereotypical "dirty hippie playing guitar" at the top. What does it have to do with the article? Absolutely nothing except to poke fun at Greenpeace. That'd be as though I was responding to the Anti-Defamation League and started out with a cartoon of a "dirty jew". Can we for once agree to discuss an environmental group without resorting to mean-spirited playground humor?

    Then they go on to wow at the statement "While it might not make as many headlines as the iPhone it doesn't mean that we are not focusing on all manufacturers." In fact, they made the whole article centered around this one sentence. Someone please explain to me what is wrong with this sentence. They say they're *going after everyone*, even if it *doesn't* make headlines. What on Earth is wrong with this? It is just the *opposite* of what they're claiming it is.

    Apple or anyone else can hardly be considered guilty of anything if the laws don't tell them that what they are doing is harmful for the environment.

    Yeah, tell that to the tobacco companies, the companies that hid asbestos dangers from their workers, etc.

    And then, they waive off all of *their* responsibility with:

    Until then, we believe Greenpeace should be clearer on their claims unless they want an industry group to easily, and successfully, cast doubts over their reports.

    Yeah, you're right. Greenpeace writes a detailed report based on sound scientific methodology, an industry hit group tries to spin it (that's what they do; it's their thing), and you pick it up and try to give the industry spin as good of a run as possible. Even though it was an unfounded rebuttal, it's *Greenpeace*'s fault for not being so clear that the industry won't spin it. Great approach there.

    Gizmodo has lost all respect from me.

    Lest anyone forget what this is all about, BFRs are bioaccumulative persistant organic pollutants, many of which are poisonous, especially to aquatic organisms, but some also to mammals. Some are mutagenic and nephrotoxic. Most are little studied for health; however, concentrations in the environment and in humans are rapidly increasing, and this has raised a great deal of concern. While it's a whole class of chemicals, and certainly not all will ultimately prove be equally bad, they don't have a good track record so far. Here's an article on our current state of knowledge [ehponline.org] on the subject. Here's an excerpt concerning the most widely used BFR:

    The majority of adverse effects of TBBPA have been found in vitro. TBBPA is toxic to primary hepatocytes, most likely by destroying mitochondria (Boecker et al. 2001). This may not be surprising because its halogenated phenolic properties would suggest that it could uncouple oxidative phosphorylation. TBBPA exposure results in membrane dysfunction in isolated liver cells and inhibits the activity of a key mixed-function oxidase, cytochrome P450 2C9 (CYP2C9) (Boecker et al. 2001). TBBPA is also highly immunotoxic in culture, which is demonstrated by its ability to specifically inhibit the expression of CD25 at concentrations as low as 3 M (Pullen et al. 2003). The expression of CD25 is essential for proliferation of activated T cells and is commonly used as a marker for T-cell activation. TBBPA's potent inhibition of this protein may have a profound effect on an organism's immunomediated defense against bacteria, viruses, and possibly cancer. This major BFR is also neurotoxic in cerebellar granule cells and rat brain synaptosomes, where it inhibits dopamine and generates free radicals (Mariussen and Fonnum 2002; Reistad et al. 2002).

    Some of the most recent concerns regarding the potential for adverse effects of TBBPA focus on the possibility that TBBPA may act as an endocrine disruptor. The structural similarity of TBBPA to bisphenol A, a known weak environmental estrogen, has s
  • ...Any more than Larry Craig is concerned about gays. The so-called environmental movement is a religious institution, a profit center designed to exploit people's legitimate concerns in order to enrich itself. It's just a racket, that's all it is.

    Just do this exercize. Watch some Sunday TV and look at what the preachers are doing... yamming up about some horrific topic and threatening the wrath of God, if you don't give them money. Then, turn on the likes of PBS or the Discovery or Science channel, and, if you happen to find a good environmental documentary, you'll find some jackass yamming up about some horrific topic and threatening the wrath of mother nature, if you don't give them money. While I doubt it it would be politically possible, but I bet if you could have switched Jerry Falwell and the head of Greenpeace and made them do each other's jobs for a year, they wouldn't have missed a beat, because they are all doing the same thing.

    Please don't get all hot and bothered about some nonsense that says: "yeah, but they do such good work." These people are con artists, 99% of the time, and what they sell is entertainment. It's entertainment, that's all it is. Just like in Christianity, if you want to save someone, so it is in the environment. If you want to save the world, start with your own life first.
  • Re:the media is lazy (Score:4, Interesting)

    by sbeener ( 747181 ) on Tuesday October 23, 2007 @05:17AM (#21082573)

    Another odd note... From Greenpeace's rebuttal:

    The other inaccuracies:

    1. Electronics Industry Analyst Group Dismisses Greenpeace Claims on iPhone?

    This is inaccurate. BSEF is the international organisation of the bromine chemical industry. The title of the article would more accurately be: "Chemical Industry Group Dismisses Greenpeace Claims on iPhone."

    and Gizmodo's response below that

    Editor's note: actually, the "analyst" was corrected and replaced to "group" when this was pointed out this morning...

    They go on to state how wonderful they are for disclosing errors. Except they only changed part of the text - 'analyst' to 'group'. They appear to have overlooked that Greenpeace's correction was 'Electronics Industry analyst' to 'Chemical Industry group' - a much, much larger difference.

    I'm with you; Gizmodo looks bad on this one.

  • Re:the media is lazy (Score:2, Interesting)

    by approx ( 760521 ) on Tuesday October 23, 2007 @06:54AM (#21082909)
    .. and using that money to get us to stop killing the planet we live on.
  • Re:the media is lazy (Score:3, Interesting)

    by shilly ( 142940 ) on Tuesday October 23, 2007 @07:47AM (#21083131)
    No, the end is slowing or stopping environmental degradation. They don't want the money merely for the sake of it. If you want to be rich, you don't work for Greenpeace, you work for Exxon.
  • Re:the media is lazy (Score:3, Interesting)

    by Wellspring ( 111524 ) on Tuesday October 23, 2007 @08:23AM (#21083379)
    That's the price of fame. Winners get sniped at all the time. The smart kid gets picked on. The rich, successful, high-GPA athlete at the elite university gets turned into a Duke Lacrosse player. The super-rich, powerful and/or famous get hounded by reporters and paparazzi to report their slightest missteps and humiliations. That's human nature.

    Lobbyist groups like Greenpeace are made up of people who, while mostly they genuinely believe in their cause, are normal people who have careers and lives to think about. They want to build the organization so they can have people reporting to them in their department, a higher salary, and prestige in their field. They want to feel powerful. So of course they'll do unfair but publicity-grabbing showboats. It even serves their cause. More attention to Greenpeace drives funding, personnel and other organizational improvements that help them pursue their cause. More power = more attention from the press, having credibility with powerful political and business leaders, and more public awareness.

    This isn't unique to Greenpeace. A great many organizations are Outrage Machines. They're the ones that decry Harry Potter, Teletubbies, the Republicans, gun companies, KFC, the Democrats, Domino's Pizza, Coors Beer, Warren Buffet, etc etc. What bothers people I think isn't the hypocrisy-- it's when Greenpeace actually comes out and admits to it. But it's behind all kinds of causes, including many that you and I believe very strongly in.

    Is it ethical? Well, that's a good question. I don't have a good answer to that one, or rules that would apply more than situationally. Most lobbyists are either True Believers or very very cynical-- and I'm not sure which is worse.
  • Re:the media is lazy (Score:3, Interesting)

    by mcvos ( 645701 ) on Tuesday October 23, 2007 @09:43AM (#21084137)

    No, the attention is the means to the end. The end they seek is getting money they didn't earn.

    They do earn the money they get, exactly because they do their job (bringing environmental issues to attention) so well. That's why people who care about these issues give them that money in the first place. And Greenpeace is about the only NGO that can stand up to multinational corporations, so while smaller NGOs might be nicer and friendlier and more accurate and effective on a small scale, if you want to accomplish something on a large scale, you simply need something like Greenpeace.

"If it ain't broke, don't fix it." - Bert Lantz

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