Inside the Third Gen iPod Nano 230
ahess247 writes "When the leaked photos of the 3rd-gen iPod nano first hit the Web it quickly took the nickname 'little fatty,' but fat could be better used to describe Apple's profits on the project. BusinessWeek reports that a teardown analysis by iSuppli finds that it costs Apple only $58.85 to build the 4-gig iPod nano, and $82.85 for the 8GB version. The analysis also reveals some of Apple's suppliers, about which it is usually very tight-lipped. Synaptics is back as the supplier of the click-wheel technology, beating out Cypress Semiconductor which had it previously. Also of note: The same Samsung CPU chip that powers the video and audio in the nano is being used in the iPod Classic as well."
Wait... (Score:4, Funny)
News Flash! (Score:5, Funny)
It is neat to see that the Nano has the same guts as the "classic" now, though.
Uninformed guess: (Score:5, Funny)
Marketing: $25 000 000
Logistics: $5 000 000
Steve's Salary: $1
Bringing a new iPod to market: $40 000 000+
Having your CEO cost less than your annual paperclip budget: priceless
Most things money can by; and if you have enough of it: you probably buy Apple.
Re:Gross margin borders on gouging (Score:5, Funny)
Re:Looks very nice (Score:1, Funny)
Just let the battery die. (Score:3, Funny)
Re:8=========D ~~~ :-) (Score:2, Funny)
More Bullshit Profit Analysis, Only For Apple (Score:3, Funny)
The cost-of-parts teardowns of Apple gear are tiresome. They don't take into account the cost of software development or product design, let alone warranty fulfillment and legal and localization, shipping, retail sales, demo units, so much else goes into a product like this other than just a bag of parts. Most of the work that brought us the new iPod nano happened inside heads at Apple. And being a publicly-traded company, you can plainly see what Apple's profits are, and they are always 25-30%. That includes really high-profit sales of software such as Final Cut Pro, and really low-profit sales such as personal computers. Yeah Dell wants that margin but they're not willing to work for it, they gave up all the high-profit software parts of their business to Microsoft. But when you combine Microsoft and Dell's profits on a PC purchased from Dell it matches up to Apple's profit on a Mac.
Why do the vast majority of all music players ever made suck so much if all you have to do to make an iPod is buy $85 in parts and hire someone to put it together? Why didn't the iPod nano with video come from Microsoft six months ago as Zune 2 while Apple was doing the iPhone? $85 is less than what Microsoft pay per unit to fix each Xbox.
And calling Apple a monopoly in music players conveniently ignores not only that there are hundreds of brands of music players but that every large manufacturer other than Apple is part of an anti-consumer cartel led by Microsoft, a convicted abusive monopolist. All the other music player manufacturers have tied one of their hands behind their backs and chained the other one to Microsoft. They are a failed monopoly that left one honest competitor with a exponentially better product.
The FUD that is going around today is just amazing. For the same US$149 as an iPod nano with video, you can buy a remaindered overstock Zune, one year old, sitting in a box with the battery aging, and from a two year old design, and requiring you to BUY another Microsoft product (Windows) just to make it work, and man that thing is HUGE.
iSuppli constantly wrong (Score:3, Funny)
Re:Call me back... (Score:2, Funny)