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Music Businesses Media Apple

Apple's DRM Whack-a-Mole 352

Mateo_LeFou writes "Gulf News has a nice piece exposing the last couple generations of Apple's DRM strategy (you didn't really think they were abandoning DRM, did you?). Article focuses on how quickly the tactics are worked around, and how nasty the latest one is: purchased iTunes now have your personal data in them. Author suspects that this is to prevent you uploading them to a network."
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Apple's DRM Whack-a-Mole

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  • by FFFish ( 7567 ) on Sunday June 10, 2007 @12:21PM (#19458509) Homepage
    ...which makes it so damned easy to find and erase that one must conclude that the personalization has *NOTHING* to do with DRM. Honest to god, even the most retarded programmer would encrypt the information so that it isn't easily discovered.
  • by Mix+Master+Nixon ( 1018716 ) on Sunday June 10, 2007 @12:42PM (#19458631)
    Why would re-encoding even be required? In the absence of DRM, couldn't you just pass the AAC stream unchanged into a new MP4 container with no personally identifying information or even just delete that information from the existing MP4 file?
  • Re:So... (Score:1, Interesting)

    by Anonymous Coward on Sunday June 10, 2007 @12:42PM (#19458633)
    Hmm. Let's think about this a minute. How long until the first illegal music files watermarked to Dave Schroeder (das@doit.wisc.edu) turn up in P2P?
  • Comment removed (Score:2, Interesting)

    by account_deleted ( 4530225 ) on Sunday June 10, 2007 @12:43PM (#19458635)
    Comment removed based on user account deletion
  • Re:Nasty? (Score:3, Interesting)

    by s4m7 ( 519684 ) on Sunday June 10, 2007 @12:52PM (#19458725) Homepage

    The second it gets hacked (probably very soon) you can claim in court that someone else could easily have faked your name. Even otherwise you just call a technical expert to testify that someone could easily write code to re-write the information to be fake. (IANAL) Btw> I'm not making a startement on whether it is write or wrong, I'm simply questioning whether it is enforceable to sue someone for copyright infringement with this as evidence.
    You can claim whatever you like. The fact is, the likelihood of someone correctly guessing that you have purchased a specific song from iTMS, and, though I don't know if there's a time/date stamp (but I would assume there is) getting that correct too, is pretty darn infinitesimal. I think this could qualify as "beyond reasonable doubt."
    Either way, Apple's never claimed they will do this. The MPAA has strong-armed people into paying their settlements on far less incriminating evidence than a users' name actually being attached to the file. Chances are Apple has included this information to comply with their licensing terms for selling DRM free music.
  • Re:So... (Score:3, Interesting)

    by Kjella ( 173770 ) on Sunday June 10, 2007 @01:04PM (#19458805) Homepage
    No. There is no weird watermarking system (though some people do suspect Apple of using hidden watermarks or steganography).

    Get the same song from two different iTunes accounts. Run it through a binary comparison. Check. Remove atoms with name and e-mail, check again. Steganography is the method for hiding data in other data, but there's absolutely no way to hide unique data in two pieces of data which should be 100% identical. Either this could be dismissed easily or proven easily, so if there's no credible story I'd say that this is just a crackpot idea.
  • Re:So... (Score:3, Interesting)

    by daveschroeder ( 516195 ) * on Sunday June 10, 2007 @01:11PM (#19458843)
    Don't underestimate the number of spiteful people from all demographics who will do exactly that. It seems like petty revenge, but it will happen just as commonly as other forms of "internet abuse".

    You're assuming that's why name and email address are even there (e.g., instead of just as incidental purchase metadata that's always been there that simply wasn't removed when Apple started removing DRM. After all, why remove it?).

    Also, you're forgetting that Apple maintains the authoritative records on all iTunes music store purchases. So unless you're going to say that people will be uploading no-DRM tracks that they know other people have purchased, or that someone will be stealing someone else's music (e.g., boy/girlfriend, friend, etc.) and then uploading to be vindictive, I mean, aren't there a LOT of ways to harass people if you're hell-bent on harassing someone? You're assuming that there is any legal standard that would allow someone who uploads no-DRM songs they legitimately purchased.

    And remember, all of the big forces arguing against the inclusion of this information aren't even arguing for it to be removed; they're arguing for it to be *encrypted*. Which means it can still be decrypted. Which means that, whether there's any truth to it or not, people will still be accusing Apple of underhanded tactics, and probably would even suspect Apple was in collusion with the RIAA and is providing music industry groups with the keys to decrypt.

    This won't be happening "commonly" at all. This is just another mock-objection by people who'd find problems with Apple no matter what they did. Apple has done more now to advance the no-DRM movement than any other commercial entity involved in music, media, or computing. (Yes, more than any other company or vendor or (mainstream) music provider.)

    Is the fact that your name is in a song that you purchased for your own use really that big of a deal? Especially considering this same information has been in all tracks ever purchased from the iTunes store for the last four years?
  • Don't Flame me (Score:2, Interesting)

    by JamesRose ( 1062530 ) on Sunday June 10, 2007 @01:18PM (#19458893)
    Okay before anyone flames me for this, just as a precursor, I would just like to say I've read the other comments and as far as DRM, or apple trying to trick people or anything like that I agree is just stupid.

    However, I do have the slightest concern that if apple is not using encryption for people's personal files on this sort of thing, I am a little worried where else they may not be encrypting this data, I mean if all this information is storedon itunes user infromation databases, I hope it is full encrypted, but it seems a little less likely now.
  • Re:Nasty? (Score:3, Interesting)

    by Archangel Michael ( 180766 ) on Sunday June 10, 2007 @01:19PM (#19458903) Journal
    Off Topic a bit, but I can't resist.

    "If you ever wonder why so many companies screw their customers, I think this illustrates one of the reasons. There's no upside in *not* screwing your customers;"

    Indeed this is true. I worked for a couple of years as a car salesman. I tried for the longest time to be a courteous and helpful salespserson and didn't get anywhere. One day, I was in a fairly pissed off mood, completely not related to selling cars, but just generally pissed off at the world. I was out to screw the world that day.

    I had my best day, selling four cars with the greatest margins of my sales career. Additionally, those customers were the most satisfied, when the process was over.

    Suffice it to say, I think most people WANT to be screwed! They want it, and will thank you afterwards for screwing them over.

    I quit shortly after that, not able to live life screwing people. I probably could have made a great living had I been able to continue being "pissed at the world".
  • by Jeremy_Bee ( 1064620 ) on Sunday June 10, 2007 @01:19PM (#19458909)
    This is indeed a serious point, and one obfuscated by all the hoopla that the author of this article (and others), is creating over other, non-issues.

    It's a basic tenet of any sane, decent, information privacy legislation and (I believe already the law in Europe), that you cannot embed or record people's personal data in a "secret" way. If a person is buying a product that has their personal information embedded in it, they have to *know* this is the case.

    I (like many people), was originally shocked to find out the user name and email is embedded in the file being unaware that this was in fact *always* the case. Despite all the folks here pointing out that it was always the case, how many regular users of iTunes and iPods are aware of that? If it isn't commonly understood, then it's as good as secret.

    It seems to me that if the embedding is not presented to the user at the point of purchase in a clear, obvious, "in your face" EULA type of way, then Apple should be in violation of European law or at the very least going completely against the spirit of personal data protection and privacy laws. Having never purchased on iTunes, I am not aware if this is the case or not, but the large number of people that were not aware of the practice suggests that it is not advertised much at all.

    The point is that a person has to be able to maintain their own privacy if they need or want to. If a corporation is secretly (or even non-obviously) embedding personal data in a file, the user has to know it's in there in order to be able to manage or maintain their private information. Clearly, most users of iTunes had and have no idea that their personal information is being stored and may be at risk and no idea that they should have been protecting it.
  • Re:Prevents Nothing (Score:3, Interesting)

    by daveschroeder ( 516195 ) * on Sunday June 10, 2007 @01:25PM (#19458939)
    That will be interesting when the RIAA sues Joe Blow for $1 trillion.

    How about we wait until that happens? And even then, your problem is with the RIAA, not Apple. The fact that Apple puts name and email address in no-DRM files is irrelevant to any state of affairs involving the disposition of the files (stolen, uploaded tom P2P, etc.). If the information is illegitimate (e.g., bogus tags in files), it's easily provable. If it's not, then yeah, it's right back to, "My files were stolen. Prove me wrong."

    Conversely - if they are putting personal information into the files and hope to retrieve it, then WE can retrieve it too. Be nice to have Joe Blow's address, SSN and/or credit card number. I wonder if Apple would be held liable as an accomplice in cases of identity theft - after all, it's not Joe Blow's fault his files got "stolen", but Apple put that personal info in them.

    Except a name and email address isn't anywhere near any standard at all for "identity theft". So, no, Apple won't be held liable for anything, at all, in any case like this, even if they ever were to happen. A name and email address on a no-DRM music file is not an invasion of privacy and not an identity theft risk.

    Man oh man, play with "DRM" and get burned. Companies just can't win - they've been beating the same dead horse for almost 15 years now. When will they learn?

    Huh? This isn't DRM (by any understood definition of "DRM"). At all. It's not even clear that it was intended to be a "deterrent" to ANYTHING, since it's obvious, out in the open, and easily removed. Apple is doing more to move against DRM than any major entity in this realm ever has, in rhetoric and actions.

    So, yeah, Apple "learned", and is following through.
  • by gruntled ( 107194 ) on Sunday June 10, 2007 @01:28PM (#19458963)
    I have to say, putting in a name and email address is much less invasive than some other systems designed to deter file sharing. For example, back in 1997, Liquid Audio introduced a system that embedded the credit card number used to purchase the file within the file itself. Obviously, you'd have to be a loon to share a file like that.

    Even so, I don't think it's inappropriate to be concerned about including personally identifying informamation (PII) like a name and an email address. While this sort of thing wouldn't be of any concern to the vast majority of users, there are a number of examples where such seemingly innocuous information has led to tragedy. As long as users are fully aware of the implications and can accept or reject such techniques, I don't have any problem with it.
  • by blacklint ( 985235 ) on Sunday June 10, 2007 @01:58PM (#19459145)
    Yes, you could. Quite easily. Heck, I don't even have an application installed for editing the metadata, so I just opened one of my iTunes Plus files in a hex editor, searched for my real and account names, and overwrote them with useless data (Anonymous User and someoneelse - same lengths). Done. That was hard.

    Ok, granted, most people aren't going to open a hex editor to do something so simple. Which one wouldn't have to, since editing audio tags is a perfectly valid thing to do, so there are multitudes of programs to do just that. I'm pretty sure you could do it using Atomic Parsley [sourceforge.net].

    I'm really tired of people trying to make an issue out of this. As has been pointed out many times, your account data has been in files from the iTunes store from the very beginning. Your name not DRM. Does having your name in the file prevent you from doing anything? No! And as the tags are not encrypted, they are obviously not intended for tracking files on peer to peer filesharing as I could change them to reference anyone. I find having the data there helpful, as I can tell whether a specific file was purchased by me or my dad. If you don't like it, just get rid of it!

    Besides, didn't everyone cheer when some stores introduced audio watermarking which would actually prevent you from putting the original file on peer to peer networks, unlike this?
  • by that this is not und ( 1026860 ) on Sunday June 10, 2007 @07:52PM (#19461077)
    any DRM that doesn't reduce legal functionality is alright in my book.

    Is there any reason at all that you feel your SSN and mother's maiden name shouldn't be printed clearly on every item in your home? It will all be printed on items that should remain in your home. There's no reason at all that you should object, and in fact if you do object, you're a thief and should pay the consequences.
  • by Belacgod ( 1103921 ) on Sunday June 10, 2007 @07:57PM (#19461111)
    Because your name and email address are so similar to your SSN and mother's maiden name. RTFA. And because there's such a huge demand for p2p sharing of lamps and desks.
  • by thelamecamel ( 561865 ) on Sunday June 10, 2007 @10:08PM (#19461761)

    The FA said "water mark". Have you read somewhere that the info is just in an ID tag and not encoded in the stream some way?
    Yes. [eff.org] And supposedly passing the file through most audio editors (including one, IIRC by Rogue Amoeba, that losslessly edits the file) will destroy the ID tags (and presumably the "sign" and "chtb" fields).

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