Microsoft to Launch Zune in EU 220
An anonymous reader writes "Happy with the sales from the little brown music player here in the states, Microsoft is working to launch the Zune media player in Europe by the end of the year. According to the Washington Post article, they are trying to have a realistic outlook on the entrenched Apple product line. They're not trying to play catch-up at the moment ... they're just trying to get on the map. From the article: '"Our next round of introductions will probably be in time for the holiday of this year." [Jason Reindorp] said Microsoft planned extensive research with focus groups in Europe to see how it could be modified for a European consumer. He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, according to the latest data, and that it was still in line to sell over a million units by June 30, the end of its current fiscal year.'"
Soon... (Score:5, Funny)
Greetings! (Score:2, Funny)
wel-
come
Europe
to the
social
Focus groups (Score:5, Funny)
Preliminary results suggest that European consumers would like it to be "less crappy".
Fo Shizzle (Score:3, Funny)
Europeans Love Windows Media Player (Score:3, Funny)
10.2 percent? (Score:5, Funny)
How specific do you want to be? How about this:
He said the Zune had a 10.2 percent market share in the U.S. in the 30 gigabyte category, and 100 percent market share in the U.S. in the 30 gigabyte Zune category.
Possible reason for the move (Score:4, Funny)
Bert
Happy with sales?!?!? (Score:1, Funny)
MS Sales Guy #2: "To EUROPE!!!!"
MS Sales Guy #1: "We are SO on fire!"
MS Sales Guy #2: "Hollah!!!"
Re:iPod? (Score:4, Funny)
You're right. My 5G iPod [apple.com] is actually a 27.82GB model according to the Capacity field in iTunes.
It wasn't on Sale Here? (Score:5, Funny)
Re:10.2 percent? (Score:5, Funny)
"If you can't make the numerator rarger, make the denominator smarrer."
-- Guy Kawasaki - The Computer Curmudgeon
Re:Focus groups (Score:4, Funny)
Those snooty Europeans, think they're better'n us do they?
Re:Fishy Numbers (Score:5, Funny)
Low bar (Score:4, Funny)
I guess their expections were rather on the low side.
Brown? (Score:3, Funny)
-better- europeans (Score:4, Funny)
European modifications.. (Score:5, Funny)
Beige?
Re:Soon... (Score:3, Funny)
I didn't realise there were that many stupid people out there... then I remember the guy that was voted into the Whitehouse *again*...
Re:iPod? (Score:3, Funny)
Well, what did you expect? "We think we have some overall marketshare, but we can't say for sure, because the figure is lower than the error in the survey"?
Re:Out and out bullshit (Score:1, Funny)
The figure is 10.2 % (V/p)
That's Verizon percents, of course.
Re:European modifications.. (Score:3, Funny)
Re:Even fish would find that statement too fishy. (Score:3, Funny)
Maybe it's the after Christmas closeout sale stuff that didn't sell. Most other players were sold out. I went to 3 stores looking for a 30 Gig Zen. The droid at Best Buy thought I said Zune and didn't know about the Zen.