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Apple Businesses Entertainment Games

Apple Console Rumour Resurfaces 201

1up has commentary on speculation from an industry analyst, which GamesIndustry.biz has published. Prudential analyst Jesse Tortora gesticulates wildly in the direction of renewed interest by Apple in the games market. From the GI.biz article: "We think the videogame market represents a distinct possibility for Apple, especially considering that it recently announced the availability of videogames for its iPod through its iTunes store ... The game console device could be morphed out of some combination of the MacMini and iTV, while the handheld player could be developed as an enhancement for a future version of the widescreen iPod."
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Apple Console Rumour Resurfaces

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  • by El Gigante de Justic ( 994299 ) on Wednesday December 06, 2006 @07:59PM (#17139214)
    Considering how much the Wii and it's packaging look like an Apple product, it seems like they are already working together.

    In any case, it would make more sense for Apple to get into some sort of collaboration with Nintendo (iTMS Channel on your Wii maybe?) then to enter an already full gaming market. If Apple already had a games development studio, it might make more sense, but as it is, they're better off interfacing with the existing consoles instead.
  • by nine-times ( 778537 ) <nine.times@gmail.com> on Wednesday December 06, 2006 @08:06PM (#17139324) Homepage

    On the other hand, they could put "casual" games on the iTV from the start. By "casual", I mean exactly the sort of games they're putting on the iPod right now: Tetris, Bejeweled, Pac-Man, etc. It would be a minor selling-point but be a sort of foot-in-the-door.

    Really, Apple is in a good position to do this gradually. The first thing would be establish the iTV with these casual games. Meanwhile, they should be trying to get game developers to port more of their games to OSX, with simultaneous launches with the other platforms. Then they could release a decent bluetooth gaming controller (or maybe license the technology from Nintendo for the Wii-mote?) Finally, they could release a specialized iTV to run connect to this controller and play these games.

    It wouldn't be so far different from what Microsoft has done. What's the Xbox, really? A computer running a modified version of Windows. It plays games which are not very different from Windows games (from what I've been lead to believe). There's no reason why Apple couldn't do the same thing-- release a specialized Mac that runs a specialized version of OSX, aimed at gaming. The difference might be that you could also take those games to your regular Macintosh and play them there, too (I wish Microsoft had done that, and made it so Xbox games could run on your PC).

  • iTV not released yet (Score:3, Interesting)

    by mkiwi ( 585287 ) on Wednesday December 06, 2006 @08:33PM (#17139692)
    Seeing as the "iTV" has not even been released and gone through a few revisions, I can't possibly see this happening in even a year. It could happen, though, as many games are written with OpenGL (as opposed to DirectX)- and it could be totally cool, since if you have a broadband connection and a wireless card, you can play games in your 7.1 THX certified 45" LCD home theater setup wirelessly over the Internet (Read: CmdrTaco's ultimate WoW fantasy).

    Only problem is getting people in that particular age group and price point. But, one man told me, "Parents buy things. That's what they're for." [Insert inflamitory jokes about Paris Hilton here]

    $0.02

  • by Dr. Spork ( 142693 ) on Wednesday December 06, 2006 @08:39PM (#17139762)
    Here's a concept that should be considered: Apple are clearly wanting to build a living-room device that displays content from the network and internet on the television. The hardware they will use will be better than the mere "just enough" to get the job done. So why not invest a couple of extra bucks and partner up with Nintendo so their living room device plays Gamecube and Revolution games? Surely future Apple hardware could hack it. Neither side has anything to lose: Apple's living room device becomes more versatile while the market for Nintendo games grows substantially. Plus, don't underestimate the the value of Steve Jobs and countless Apple ads saying the word "Nintendo" on multiple occasions. Nintendo need the added mindshare.
  • by Dr. Spork ( 142693 ) on Wednesday December 06, 2006 @08:43PM (#17139800)
    Apple wouldn't actually have to buy Nintendo. They could just partner up. Nintendo has nothing to lose and lots to gain. Just to get a bit of Apple's good vibes halo would really help them. Unfortunately, Apple have been too busy mending fences with Sony and this would more than undo all that.
  • by wooden pickle ( 1006975 ) on Wednesday December 06, 2006 @08:48PM (#17139856)
    What would make me giddy like a schoolgirl is if Nintendo and Apple somehow got together and made it so I could play emulated NES/SuperNES games on my iPod, assuming it's even technically feasible given screen size, processing power, etc. Given those two, I imagine it would be possible to make a controller that plugs into the connector on an iPod. Would be awesome!
  • by Ucklak ( 755284 ) on Wednesday December 06, 2006 @08:49PM (#17139868)
    Apple isn't on the list when you think of gaming.
    Pippin comes to mind and how that was a failure.

    2 things are different now and maybe that is what the impetus is.

    Apple's customer base knows how to use the internet.
    There are thousands of free computer games available that can be played on computers today and people know pretty much how to do it today.

    Their `iTV` or whatever will likely turn heads when it is released. I know I am interested. I do not own an iPod. I do like their interfaces.

    If their iTV thing does what I think it does, it will become a gateway for their content to be delivered to the living room and that means games.

    I bet that most people would like to play Bejewed or some other flash/java game outside of their computer.
    That being said, most people have a computer so the TV isn't really all that important anymore as it used to be.

    If the iTV will be a platform for specialized content (games) then maybe it will be worth looking into for casual gamers.
    I doubt it will be the graphic caliber of the uber expensive Xbox and PS systems but it may have some content worth looking into.

  • by Mike Buddha ( 10734 ) on Wednesday December 06, 2006 @09:06PM (#17140016)
    Steve Jobs has never embraced gamers as a legitimate target audience, regardless of the evidence that gaming is the number three reason people buy home computers, right behind the web and email. Even now, getting Apple to add decent video cards and support is like pulling teeth. Their implementation of OpenGL performs abysmally.

    Apple may join the gaming fray, but they'll fall flat on their face with that egotistical moron running the show. He's gone out of his way to impede game creation on MacOS for fear that people won't take his baby seriously. Apparently, he believes you can do anything with your "bicycle of the mind" except have fun.
  • n-Tunes (Score:2, Interesting)

    by Pi_r_ed ( 1003627 ) on Wednesday December 06, 2006 @10:55PM (#17140954)
    Nintendo's "Shop Channel" has so-far only shown games, and had us all waiting for the Opera browser. Why not team up with Apple, and include an iTunes application for the thing? It can't play CDs anyway...
  • by 7Prime ( 871679 ) on Wednesday December 06, 2006 @11:07PM (#17141044) Homepage Journal

    Noone would buy a Mac if it simply had Windows installed on it. People buy Macs because they love OSX, and its integration with the hardware. OSX is to Apple what Zelda and Mario are to Nintendo. People wouldn't buy a Nintendo, anymore, if Nintendo stopped selling great games, and stop trying to create an inspired atmosphere for developers to do the same. People wouldn't buy Macs if Apple stopped making OSX and stopped pushing developers to be more consistant, interface friendly, and created a framework for them to create better software.

    It's all about infostructure, and both Nintendo and Apple have very similar philosophies when it comes to their developer frameworks.

    The only real difference is how they ACTUALLY get their money. In the gaming industry, hardware is sold at a loss or at only a small profit (even Nintendo wouldn't stay in the game if they ONLY had their hardware profits to live off of). In the computer world, hardware is sold at a huge profit, and software is used to promote the hardware (iTMS and the iPod being a good example).

    Simply because Apple, itself, doesn't "do games", per-say, has very little relivance. They don't do games because the Macintosh lost the gaming war LONG AGO, and it would be futile for them to put a lot of money into trying to win back that market. Also, Apple's plug-n-play, and hard-nosed infostructure is much better suited for the console market than the Computer Gaming market, which are very different.

    So, you're right, Apple doesn't have a snowballs chance in hell in the Computer Gaming market. They have about as much chance as Nintendo does in the PC gaming market. Both have an attitude very well suited to the console gaming market.

  • by macdaddy ( 38372 ) on Wednesday December 06, 2006 @11:34PM (#17141236) Homepage Journal
    You might want to brush up on your Pippin [wikipedia.org] knowledge. The Pippin was a very interesting product. I wrote a research paper on it back in the day.

    The Pippin was both ahead of its time and a late entry into the console market. Consoles were not a multi-purpose multimedia station back in the mid-nineties like they are (or can be) today. The Pippin was too much too soon and not enough of a console too late. By the time the Pippin-based products were on the market the market was already dominated the Big 3. They did what they were designed to do better too. The market wasn't willing to wait for the Pippin to mature given multiple mature alternatives. The Pippin should have remained an Apple R&D project and never should have been sent to market. Like so many of Apple's great ideas they were timed poorly. Had Apple brought back the Pippin 3-4 years ago as a multi-functional entertainment system (TV, DV, DVR, home audio, Web, some gaming perhaps) they would have had a stellar product on their hands.

  • by mikey_man380 ( 1031652 ) on Thursday December 07, 2006 @11:59AM (#17146780)
    the whole reason why Microsoft et al. don't want you to play console games on your pc is so that you BUY a console.

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