CHaN_316 writes "CNNMoney has an article entitled, 'Gates unveils his Urge.' From the piece: 'Bill Gates aims to take over your living room and late Wednesday he unveiled a new music service and new software to do it. Using an appearance with Justin Timberlake, the Microsoft chairman debuted a new music service, Urge, to directly compete with the iTunes music store and interface. Urge launches with over 2 million tracks for purchase or as part of an all-you-can eat subscription, an option the iTunes music store doesn't have. The offering will include exclusive material from MTV.' Begin the living room wars we must." Confirmation of an earlier story on this topic.