Apple The Current Fastest Growing Brand 252
Will Stewart writes "According to Apple News, in a recently published report, Vivaldi Partners and Forbes magazine showed Apple has increased its brand value by 38 percent in the last four years, largely on the popularity of its iPod digital media device. Vivaldi Partners estimated Apple's overall brand value for 2005 at US$5.3 billion. Google and Blackberry tie for second, while Amazon is in fourth place. The ranking was determined by taking the compound annual growth rate of each brand over a period of the last four years."
Where does Trump fit in? (Score:4, Funny)
Slashdot (Score:5, Funny)
The real story for IT types (Score:5, Funny)
Oh right, asleep.
Re:Where does Trump fit in? (Score:3, Funny)
In other news (Score:2, Funny)
Re:Slashdot (Score:3, Funny)
What about hardware? (Score:4, Funny)
What to do, then, if you are, say, the CMO of Dell computer? One idea would be to see what the top brands have in common. One notices that the two hardware companies mentioned have names that bring to mind round things, Apples and Blackberries.
Note also the popularity of double o's, Yahoo and Google both in the top 10.
Finally, we need a concept strongly associated with partying, bling bling, and sex, seeing as brands like Red Bull, Coach, and Victoria's Secret have done so well.
I therefore propose that Dell change its name to "Boobies! Computers". Yes, yes, you're welcome. No charge guys.
Re:Blackberry? (Score:1, Funny)
That's Blackberry, right?
way to fill 6 pages... (Score:2, Funny)
Nice "article" -- it looks like they pulled it straight from an MS template retrieved from asking Clippy McPaperClip: "How do I keep my forbes.com job this week?"
Re:Slashdot (Score:3, Funny)
I remember the good old days when it was almost always about Linux and related Linux topics.
Good old days? User #561297? :) I remember back when it was more than a place to post company press releases, generate ad revenue for places like Forbes and Cnet, and troll. It's become pretty sad these days.
So what you're saying is (Score:2, Funny)
Re:Pixar also on the list (Score:3, Funny)
No, you see... Jobs himself is listed as a brand, just he's a bit lower on the list (below #20) :-)
Re:Slashdot (Score:3, Funny)
Jeez, #32045, I can't even remember back *that* far.
Sincerely-
#3467
(Cue earlier account holding smartass)
Re:It's about growth, supposedly (Score:3, Funny)
They measure the increase in advertisements of said companies in Forbes.
Re:Slashdot (Score:2, Funny)
You forgot Roland Piquepaille.
Re:Slashdot (Score:1, Funny)
Re:What about hardware? (Score:1, Funny)
Re:"iPod digital media device?" (Score:2, Funny)
Amazed (Score:2, Funny)