Judge Denies TigerDirect's Request for Injunction 378
wallykeyster writes "As predicted in previous discussions the judge has ruled against TigerDirect's request for injunction to prevent Apple from using 'Tiger' in their advertising." I heard that both people who still held respect for TigerDirect no longer do.
Re:Even the judiciary loves Apple. (Score:2, Insightful)
This is dumb. (Score:5, Insightful)
The number of words in the English language, however, remains the same.
Just a namespace collision isn't evidence of trademark infringement. That requires (or should require -- I gave up on learning the details of IP law once I realized that it made no sense) one company to choose their name specifically to leech off another successful name.
Tigerdirect has been around since before Apple picked the name Tiger.
Apple wouldn't want anything to be named after such a shitty company.
So what's the deal?
Re:Even the judiciary loves Apple. (Score:5, Insightful)
Right.
Pardon? What intellectual property? (Score:5, Insightful)
I have mod points (Score:5, Insightful)
Re:Unnecessary comments (Score:5, Insightful)
But this one at least made me smile. Lighten up. It's their website, not yours. They've been adding commentary like this for years, most of it's dumb, sure, but that's how the world works.
What the future holds (Score:2, Insightful)
Re:This is dumb. (Score:1, Insightful)
I never bough from TigerDirect, and now.... (Score:2, Insightful)
In a society run by lawyers, no one seems to get along.
GJC
Re:Unnecessary comments (Score:4, Insightful)
*Man* do we need a "Haha you're new here" moderation for these kinda comments. This isn't a journalism site -- it's an entertainment and discussion site. I damn well *expect* there to be snide partisan commentary from the editors (a poorly-chosen job title, but oh well -- deal with it).
Funny (Score:5, Insightful)
blah blah blah... (Score:5, Insightful)
From my dealing of people who put TigerDirect first on their lists I doubt that many of the TigerDirect customer base give a damn about either Apple or Geek politics. Let's not take ourselves too seriously here.
This is not personal. They have to protect it. (Score:5, Insightful)
Yeah, and... (Score:5, Insightful)
What exactly is your point?
AFAICT, Tiger Direct does not market an operating system under their name, and it seems quite obvious that Apple is not using the word "Direct" in any of their marketing or naming strategies.
Again I ask, what exactly is your point?
Trademarks only reach so far, and Tiger Direct's does not (rightly IMHO) reach far enough. Next thing you know, African tour operators will be trying to sue Apple over the name of their browser, the French will be trying to sue Apple over their chosen name for autoconfig, mathemeticians and philosophers the world over will be trying to sue Apple over the name of their (bought out) music software, auto makers will be suing them over the use of the term "dashboard", etc. etc. etc.
Trademarks only go so far.
Wonder what would happen if I created AppleDirect? (Score:5, Insightful)
Re:Even the judiciary loves Apple. (Score:3, Insightful)
You asked for a dual-booting machine. Don't move the goalposts.
In any case, it is not the same. When you buy a computer from Apple, you are getting just that - an Apple. Apple have the right to ship whatever they want with their own computers. If Microsoft made a PC, they'd be allowed to ship Windows with it no matter what.
The problem is that other companies, building their own computers, are being forced to ship nothing but Windows - or they get no Windows at all. Now, if Apple forced other companies who made PPC board to ship the Mac OS, then maybe it would be similar.
Re:Even the judiciary loves Apple. (Score:1, Insightful)
Right.
Re:TigerDirect in the Wrong? (Score:4, Insightful)
In that case, it was probably more expedient for Apple to settle as the laws in other countries are different than US laws. Companies run into problems like this when selling overseas.
TigerDirect has a pretty good case here. Apple is using a name they used before Apple in the same industry.
It would different if Apple used "TigerDirect" for the code name of their OS but they used a common English word. For example, in the case of MS, US courts have ruled that you can't claim a common word (Windows) but you can claim distinct combinations of common words and letters (Windows 95, Windows Me). Also adding the company name also makes it distinct.
Could I come out with an operating system called OS X? Apple doesn't have anything called OS X, but they do have a Mac OS X.
Microware sued Apple over OS 9. It had a real-time OS on PowerPC embedded systems called OS-9. After a few years, a judge ruled that since both companies occuped different markets, it was unlikely that a consumer would be confused. In your case, if you wrote an OS for personal computers called OS X, I think Apple would have a case.
this is one of those cases where Apple just didn't do their research.
And you know that how? Again "Tiger" is a common word. TigerDirect does not own "Tiger" but combinations of "Tiger" and other words. There are 200 trademarks containing "Tiger" but no OS named "Tiger". I think they did their research.
Re:This is dumb. (Score:3, Insightful)
Re:Even the judiciary loves Apple. (Score:2, Insightful)
The whole Mac clones thing was a fiasco, and neither Apple nor the clones companies acted very well. I'm not going to apologize for anything Apple did.
But I still think the magnitude of between those issues is notable. Apple killing the cloning just made Macs more expensive. Apple is a very small percentage of the computer market. MS dictated the course of over 90% of the market, and arguably held back the growth and variation in the "computer industry" in some very significant ways.
suing apple is fashionable (Score:4, Insightful)
Apple has a tendency to entertain the lawsuits, so every corporate lawyer thinks its a great make-work type project.
Marketing types agree, because its free advertising.
Even individuals, like Carl "Butthead Astronomer" Sagan love to sue Apple over the use of internal project code names, because suing Apple is both fun and profitable.
Apple should have learned by now that using any word in the english language can result in a lawsuit, just like George Lucas has learned he can be sued by any writer thinking they own the notion of a hairy cute alien.
Maybe Apple should start using H4xx0r for its project naming. Tiger could be T1gg3r, but then they'd probably be sued by Disney (who, btw, totally screwed the estate of Milne out of millions.)
Re:This is not personal. They have to protect it. (Score:4, Insightful)
How is it theft? Sounds like the spoils of war.
And don't forget -- this is Slashdot where it's not politically correct to say intellectual property can be stolen. Otherwise people might have to pay for their music.
In other news, (Score:4, Insightful)
I used Tigerdirect.ca once for buying a Rio Karma. Never again. About a month after buying my Karma (20G HD mp3 player) it broke (nothing against td). So I call Tigerdirect for warranty information.
First of all, they changed their website so that it no longer advertised the 1 year warranty I saw when I purchased the player and changed it to 90 days (the same as the manufacturer's warranty), and disavowed any knowledge of this mythical 1 year warranty (one of the reasons I picked TD over others). They just tried to refer me back to the manufacturer.
So finally I say fine, take the 1-800 phone number.
Phone number doesn't work in Canada. The web page did say
So yeah, the toll free number doesn't work.
I call back Tigerdirect. Complain that the number they gave me doesn't work in Canada. So the buddy tells me that they'll get in touch with me about it.
That was a year and a fucking half ago. I still never heard back. Ultimately, after a week of waiting, I went to Rio's site, and after extensive digging I finally found a number in Toronto I could call. So I call Rio directly, they honour the warranty and in two months (ugh) I have a refurbished player. That one lasted a year (never buy Rio hard drive players, they suck. There's a reason iPods are more expensive).
Tigerdirect is a horrible company that is out there for the same reasons microsoft is: Make a cheap buck out of people who don't know any better.