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HP Businesses Media Media (Apple) Apple

HP To Start Selling Its iPod 313

Dozix007 writes "Uberhacker.Com is reporting that HP said Friday it will start selling its version of the iPod in September. HP's white iPod will be sold in a 20-gigabyte and 40-gigabyte version for $299 and $399 respectively. Apple's prices are the same. It is essentially a clone of the current design, with no real modification."
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HP To Start Selling Its iPod

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  • If it works..... (Score:4, Insightful)

    by ericdano ( 113424 ) on Sunday August 29, 2004 @04:42PM (#10104300) Homepage
    If it works, why change it? Hopefully prices will go down a little......
  • by stroustrup ( 712004 ) on Sunday August 29, 2004 @04:44PM (#10104311) Journal
    one of them is useless.

    Why couldn't they have chosen a lower price?
  • by antifoidulus ( 807088 ) on Sunday August 29, 2004 @04:44PM (#10104312) Homepage Journal
    I thought one of the reasons that HP was selling the iPod was so that they could sell it in "HP blue", which would have given at least 1 reason to buy it from them(I don't use HP products, so I could care less but)
  • What's the point? (Score:0, Insightful)

    by KangXii ( 785324 ) on Sunday August 29, 2004 @04:45PM (#10104322)
    Really, someone let me know. Please. If it's for competition, don't you think they should have different prices?
  • by jargonCCNA ( 531779 ) on Sunday August 29, 2004 @04:48PM (#10104343) Homepage Journal
    Oh, why... did the poster submit a link to another Slash site?! Honestly, that's as productive as Google News linking to Slashdot! All it does is add yet another click to the process of finding the fucking news!
  • Please, explain... (Score:1, Insightful)

    by SharpFang ( 651121 ) on Sunday August 29, 2004 @04:48PM (#10104344) Homepage Journal
    Price the same, looks the same, functionality the same, brand - uncool. Most people buy iPod because it's The iPod, not some obscure unknown mp3 player. (yes, there are cheaper, lighter, more robust, better players. It's just the great marketing hype and iTunes that make iPod "cool".) Why would anyone choose the "iPod copy" if they can get "iPod original" from the "cool" Apple at the same cost?
  • URL (Score:3, Insightful)

    by jsm008us ( 774007 ) on Sunday August 29, 2004 @04:49PM (#10104347) Homepage Journal
    I think this is the URL to it! http://h10049.www1.hp.com/music/us/en/ipod.html?mt xs=home-ent&mtxb=B2&mtxl=L1 [hp.com] It's exactly the same! At the time of this writing, though, you could not access shopping.hp.com! Can anyone correct me if I am wrong?
  • by Sheetrock ( 152993 ) on Sunday August 29, 2004 @04:49PM (#10104349) Homepage Journal
    The real question is really why not.

    Before, HP didn't have anything like the iPos. Now it can flesh out its home electronics lineup a little bit. You know, sell it in a package with its own computers and tailor the advertising so people don't get too confused about mixing Apple hardware with PC hardware.

    They did the same sort of rebranding with CD burners, if I recall correctly.

  • by Anonymous Coward on Sunday August 29, 2004 @04:49PM (#10104350)
    why would you lower the price of an item that's selling like crazy?
  • Re:Invent? (Score:4, Insightful)

    by Anonymous Coward on Sunday August 29, 2004 @04:49PM (#10104354)
    HP is tryiing to leverage it's print and media technology. They will have skins that can be printed to customize the ipods. I think 10 skins for $14.99 and sort of follows the cell phone market where you can buy various faceplates.
  • by aflat362 ( 601039 ) on Sunday August 29, 2004 @04:50PM (#10104362) Homepage
    My guess is that HP is thinking that people will "throw in an HP iPod" when making an HP computer purchase.
  • by Anonymous Coward on Sunday August 29, 2004 @04:50PM (#10104366)
    if "it" works

    What do you mean by "it"? HP's decision to stop all innovation and try to become a follower in everything they do by just cloning and reselling the products of others?

    This aproach may work for the cheap taiwanese knock-offs companies we're all familiar with, but I'd expect better from HP.

    These guys once had everything - the best CPUs (Alpha, PA RISC), and now they're an intel-clone-box-reseller. Solid operating systems (HPUX, VMS), and now they're just a microsoft reseller. The best search engine (DEC, now HP) could have been google.

    Seems their strategy now it to let everyone else do all the innovation, and just become a follower and hope to make money reselling other's designs (such as attempting to resell Linux and use SCO FUD to become the prefered vendor).

    HP... why don't you try hiring back some of those guys you fired and making some of your own advances again.

  • by LennyDotCom ( 26658 ) <Lenny@lenny.com> on Sunday August 29, 2004 @04:55PM (#10104395) Homepage Journal
    Why would anyone choose the "iPod copy" if they can get "iPod original" from the "cool" Apple at the same cost?
    because believe it or not not everybody has heard of the iPod
    This will open the iPod to new markets
  • by Bin_jammin ( 684517 ) <Binjammin@gmail.com> on Sunday August 29, 2004 @05:08PM (#10104459)
    perhaps the reason that apple went along with this is that they've finally maxed out their assembly lines, and the HiPod will be able to take up the slack. Considering the rapid growth of sales for apple, christmas season is likely to burn out their stock rapidly. If these are truly clones, made by HP under license, they should be able to take up the slack.
  • by jonasw ( 778909 ) on Sunday August 29, 2004 @05:12PM (#10104476)
    For the Nth time, this isn't a clone. This IS an iPod, just with an HP logo instead of an Apple logo.
  • by cOdEgUru ( 181536 ) * on Sunday August 29, 2004 @05:15PM (#10104499) Homepage Journal
    Yeah, its the same thing. No question.

    But think of it, HP will use resellers such as Staples, Officemax, Office Depot and other outlets which gives us a reason to use those 30$ off of 150$ coupons and other 10/20% Off coupons to buy these expensive players. For people who may balk at the 300$ price, cutting it down to 250$ sometimes is all the reason for them to spend the moolah. So repeat after me, its good for the consumers. who gives a flying fuck about whether HP had innovated or not?
  • Re:Bad bad bad... (Score:3, Insightful)

    by NanoGator ( 522640 ) on Sunday August 29, 2004 @05:24PM (#10104546) Homepage Journal
    "If the price is the same... they're screwed. Apple's Ipod force is brand recognition... " ... and an ill-informed implication that you need a Mac. This isn't necessarily a bad move for the masses.
  • by Biotech9 ( 704202 ) on Sunday August 29, 2004 @05:26PM (#10104557) Homepage
    I'm not quite sure I see the point of this, besides throwing HP a bone in return for having iTunes pre-installed on their machines.

    You don't see the point? Then let me show you...

    HP is the second largest PC supplier in the US. [66.102.11.104]Apple, is not. I can gaurantee you Apple will ship more ipods in the next 6 months with HPs platform to sell from than they have for the last year. HP has a market reach that is far in excess of Apples, and is an entirely different demograph. Apples target market of young fashion nerds with fat wallets already know about or have ipods, but HP can sell ipods to people that wouldn't be normally reading /. or apple.com.

    With this and Microsofts entrance into music sales, it'll be an interesting few months running up to Christmas.
  • by mac os ken ( 732050 ) on Sunday August 29, 2004 @05:27PM (#10104562) Homepage Journal
    In HP's online store the listing for the 40GB iPod lists that it is only compatible with Windows. Check near the bottom of the listing. Are these things coming preformatted for Windows/HP computers? Hmmm...
  • smart move (Score:3, Insightful)

    by Anonymous Coward on Sunday August 29, 2004 @05:28PM (#10104570)
    Many PC/Microsoft owners "think" anything from Apple needs to be used with an Apple to work.

    HP branding makes it a more comfortable purchase, and Apple need not print "Works with Microsoft XP(tm)!" all over their boxes.

    "Gee, that HP printer said 'XP Compatible' on the box, and it sorta works, so this should, too!"

  • by gregwbrooks ( 512319 ) * <gregb@@@west-third...net> on Sunday August 29, 2004 @05:38PM (#10104609)
    I covered this on my marketing/communications weblog [greg-brooks.com]. The salient points from a marketing perspective:

    HP just proved it doesn't understand basic branding: OK, so that's a pretty big smackdown to throw at a multi-billion-dollar tech giant. But consider: People buy the iPod because it's cool, it's functional and (stay with me here) because it's an iPod. If you're going to compete, you need to be different/better/unique, you need to have a dramatically lower price point, you need to have a better channel or you need to have God on your side. HP has demonstrated none of these things.

    HP just told us it doesn't listen to its customers. I challenge anyone in HP's marketing organization to produce research indicating existing customers would buy an hPod (my name for it -- HP can send me a royalty check) over the existing Apple product based on exact functionality. My guess is the research doesn't exist.

    Finally, HP is broadcasting the message that many of their strongest brand attributes are gone. No, I don't expect Joe Consumer to make a statement like that -- but I do expect him/her to pick up on it subtly. HP used to be about great, long-lasting products that led in their categories (printers, anyone?) both in terms of sales and innovation. They still do some innovation, but increasingly HP is trying to be all things to all people, and it's not working out too well. The clearest branding message from the hPod? That HP is a follower, not a leader.

  • by Moofie ( 22272 ) <lee AT ringofsaturn DOT com> on Sunday August 29, 2004 @05:39PM (#10104614) Homepage
    There are MP3 players that are cheaper, some that are lighter, some that are more robust, but I've never seen one that is better.

    The iPod is cheap enough (for me to buy) robust enough (to put up with my abuse) light enough for me to carry with me all the time.

    And to top it all off, the design is absolutely brilliant. I'm not talking about the way it looks...I'm talking about the way it WORKS. I've messed with a bunch of other players, but the iPod is peerless.

    How "cool" it is is totally irrelevant to how GOOD it is.
  • by DeusOTdeuS ( 658794 ) on Sunday August 29, 2004 @05:41PM (#10104621)
    This is Apple's attempt to capture even more of the MP3 player FOR PC market. The problem with the iPod as is, is that it is designed for the Mac first then slightly modified for the PC. I for one never bought an iPod because it has to run through shit software to manage your songs, software that at its best was flaky. MP3 Players that are originally designed for the PC are made to for the most part be like external hard drive, just drag and drop files, no 3rd party software to use. The HP iPod will use only USB 2.0 not firewire (one more thing that PC users dont always have) and will work with HP's software, not jukebox. HP's software will make it more PC friendly and more like the interaction between PC and MP3 player that other "for PC" MP3 players have. Not only all that but many people that aren't tech savvy dont know that the iPod works for PC. And even if they do, they get told by store employees that it doesn't work well with a PC. Having HP's name on it will make it more recognizable as a "for PC" product, and stop people from saying "I would like a iPod, but I dont have a Mac." Now they can see from just the name that it will work with their PC. Its nothing really that new, but it will allow Apple to sell their iPods to people that require PC name recognition.
  • by captnitro ( 160231 ) * on Sunday August 29, 2004 @05:41PM (#10104623)
    That accessory is, unless I'm mistaken, iTunes for Windows. :)

    I think it may have more to do with the "last-minute checkout suggestive sell factor", a factor which I just coined, so get down with it.

    You know how when you're at a grocery store/Wal-mart/etc. they have everything from socks to cokes to everything you came there for in the first place in the checkout line? The idea is to get people away from thinking that HP is a company run solely by people who carry slide rules in their pocket-protected-pockets along with a roll of tape for their thick Apollo-era glasses.

    The fact that thick glasses are in if you're emo is another thing entirely. I think they just want to keep the glasses and change the shirt to an overpriced paper-thin Get Up Kids concert purchase. So now the engineers wear thick glasses, carry an iPod, hide vodka under their bed and cry over the the bygone era of riding those giant one-wheeled bicycles to deliver surprise roses to your crush that has never heard of you.

    Selling the iPod is HP's "dell guy", and I doubt the iPod, being a non-sentient, inanimate object -- however cute -- can get arrested for possession.
  • by blkmagic ( 695087 ) * on Sunday August 29, 2004 @05:42PM (#10104627)
    Though I don't think it's big news, it's not an HP-branded iPod, as they had originally stated when they showed the blue/gray iPod at an Apple press release. It's an Apple iPod. HP's shopping web site lists it as an "Apple iPod from HP." I'm not sure what the big deal is; every computer manufacturer offers complementary products from different vendors. That way they're getting the margin off the product instead of someone else getting it when they by the accessory later anyway. I guess the one significant thing about this is that it doesn't appear that Apple's likely to open up the iPod architecture any time soon, hardware or software.
  • by Anonymous Coward on Sunday August 29, 2004 @05:46PM (#10104647)
    Notice one of the only comments on the entire site was an 'FP from Slashdot.'
  • by NeoSkandranon ( 515696 ) on Sunday August 29, 2004 @05:51PM (#10104677)
    I agree.

    However, I have trouble thinking people who are going for a 500 dollar computer are going to "throw in" a 300 dollar MP3 player on the side (for whatever reason--financial or otherwise)
  • by adamh526 ( 725423 ) on Sunday August 29, 2004 @05:57PM (#10104725)
    I disagree.

    HP will also preinstall Apple's ITunes jukebox software on its consumer PCs and notebook systems. The company will add a desktop icon pointing customers to the ITunes online music store, HP says in a statement released Thursday." [pcworld.com]

    This is obviously good for both companies. It makes it much easier for Joe Consumer to access the iTMS when he buys a PC bundled with an iPod. He's not familiar with Apple so he didn't even consider an iMac or a G5, but he HAS heard of the iPod and sees he can get a system "configured" for iPod use from HP. This is good for HP and helps define them as the home entertainment pc solution.

    Besides the obvious, this is good for Apple because after Joe Consumer becomes familiar enough with the Apple brand, he may consider Apple when it is time to purchase his next computer.

    As for HP's marketing tactics, it has become clear that they care more about the home entertainment market than they do about being innovators and I don't this particular move is the first sign of that. This will benefit both Apple and HP, however, it seems likely that Apple will be the real winner in the end.
  • by hirschma ( 187820 ) on Sunday August 29, 2004 @05:57PM (#10104728)

    Compaq _invented_ the hard drive MP3 player. They had their first prototypes in 1997-8, I think. Their marketing folks decided that no one would want one, and they licensed the design off to a Korean company in 1999. You can read about it here [compaq.com] and here [pjbox.com].

    I got mine in early 1999, unit #4. It still does things that the iPod doesn't do, like gapless MP3 playback. It has a superior interface, battery life and sound quality. A shrunken version with an attractive design would have kicked ass.

    At any rate, HP bought Compaq, which means that they actually own patents covering almost every aspect of the iPod.

    So what does the New HP do? They license the iPod from Apple. Yup, pay Apple for the IP that they own. I'm guessing that the clever MBAs running the company never decided to do a simple patent search.

    Thus, HP wins the Dumbest Big Company Ever award. HP's stupidity regarding this matter has been confirmed to me by former employees who will remain nameless.

    Jonathan

  • by znu ( 31198 ) <znu.public@gmail.com> on Sunday August 29, 2004 @06:15PM (#10104815)
    I don't think you really understand why Apple sells so many iPods. It's not because it's the best music player in the world, although when all factors are considered it might be. It's because Apple has managed to build an extremely valuable brand. People don't want a music players with the capabilities of the iPod. They want iPods. They want to be seen walking around with those little white earbuds -- which, incidentally, might be part of the reason HP decided to ditch the HP-branded blue iPods we saw when this deal was announced.

    Then there's the iTunes Music Store. Could HP duplicate the technology behind that? Sure. Could HP make the same deals that Apple has with record labels? Maybe, maybe not. HP hasn't got Steve Jobs to capture record company execs under a Reality Distortion Field, and HP hasn't got nearly as much credibility as Apple in the music industry, because it isn't HP's computers that are sitting on the desks of most professional musicians. Even if HP could negotiate deals to get as much content as Apple has managed to get under similar licensing terms, it would probably take many months. And a lot of independent labels would probably just ignore them, because, again, they just haven't got Apple's image.

    All in all, it's really pretty easy to see why HP would rather resell the iPod (presumably on very favorable terms, in exchange for bundling iTunes) than compete with it. Just think of how many 'iPod killers' have come and gone without putting a dent in the iPod's meteoric rise.
  • by amichalo ( 132545 ) on Sunday August 29, 2004 @06:36PM (#10104925)
    My guess is that HP is thinking that people will "throw in an HP iPod" when making an HP computer purchase.

    Exactly, plus, the whole "same price as Apple" can be fudged when the hPod is "bundled" with a computer. HP can take a loss on the computer if they are making highl margins on the hPod and the CONSUMER WINS!

    Oh and about your tag line:
    Boycott Walmart - Recycle - Vote Bush out of office in 04
    Three checks for me!
  • by Bricklets ( 703061 ) on Sunday August 29, 2004 @06:40PM (#10104943)
    To this day, do you know how many people have come up to me and inquired about the iPod I'm listening to only to then ask, "But's it's made by Apple right? Does it work on my PC?"

    These are the people HP is hoping will buy *their* iPod.
  • by LennyDotCom ( 26658 ) <Lenny@lenny.com> on Sunday August 29, 2004 @08:40PM (#10105524) Homepage Journal
    I doubt Apple would let them I'm sure thier license is nothing more then to manufature them they can't make a chnge like that
  • by Sunnan ( 466558 ) <sunnan@handgranat.org> on Sunday August 29, 2004 @09:24PM (#10105678) Homepage Journal
    I would want that; a stack-based RPN playlist manager.
  • by Halfbaked Plan ( 769830 ) on Sunday August 29, 2004 @09:34PM (#10105712)
    Plus, there are those of us who will never, ever, buy a product new from Apple again.
  • by cubicledrone ( 681598 ) on Sunday August 29, 2004 @10:35PM (#10106042)
    Perhaps the reason HP is doing this is so that it can perhaps bundle the iPod with some back-to-school computer they'll be selling.

    And so they can make an unrealistic commercial in the "I have an American Dream(tm) and you don't" series featuring a Suburban Dad in the traditional Suburban Dad Uniform of a mangy t-shirt, shorts with a lot of pockets (for all that disposaspendable cash and all those glittery credit cards named after various precious metals) and sandals and the traditional Suburban future University Perfect Homecoming Princess browsing the overpriced aisle for a "welcome to your new corporately-sponsored entertainment experience" which can be loaded into the back of the $85,000 SUV, driven back to the five-bedroom, 1/2 acre earthy-toned cement, glass, wood, grass and paving stone surrounded Suburban Castle nestled in the cul-de-sac, then assembled in the warm glow of the plasma television and the sound of Suburban Mom calling the Suburban Family to the Suburban Dinner in the new $175,000 dining room purchased on credit last week at the big-box retail center.

    That about cover it? Thanks. Good night and drive safely.
  • by AHumbleOpinion ( 546848 ) on Sunday August 29, 2004 @10:49PM (#10106119) Homepage
    Apple's brand hasn't worked the same magic for home computers, now has it?

    You are mistaken. Early Apple computers were as successful in their day as iPod is today. History has repeated itself so far. Hopefully Apple will now deviate from history and maintain their market lead.
  • by JamesOfTheDesert ( 188356 ) on Sunday August 29, 2004 @10:50PM (#10106124) Journal
    If it sells, why lower the price?

    Makes it harder for competition to enter the market.

  • by faaaz ( 582035 ) on Monday August 30, 2004 @06:37AM (#10107486)
    You're being pretty subjective there. Then again, you're modded funny.

    I am a Mac user. I recently bought av iRiver. Why not an iPod? Because I weighed them against each other and decided the iRiver was the better choice because of the following.

    - The iRiver supports Ogg Vorbis.
    - The iRiver has better battery life.
    - The iRiver _can_ play directly from the file system.

    You're telling me in your post that these are "generally useless" features. To me they are not. That's why I didn't buy an iPod.

    "No its not simple, its a god damn pain in the ass to use regular file system transfers."

    To you maybe. To me it's the other way around. You're writing like it's fact, when it really is preference.

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