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Media (Apple) Businesses Media Apple

Crack the Pepsi iTunes Promo Code 594

An anonymous reader writes "Someone posted a technique to find a winner in the iTunes Pepsi promo giveaway." Next step: a Pepsi/iTMS winning number generator!
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Crack the Pepsi iTunes Promo Code

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  • a crack? hmm. (Score:5, Insightful)

    by tedtimmons ( 97599 ) on Wednesday February 18, 2004 @06:51PM (#8320818) Homepage
    This is a crack? I mean, if you count the cap'n crunch [webcrunchers.com] as a crack, sure. But I don't consider tilting a bottle of soda a crack. It seems more like social engineering.
  • I swear.... (Score:-1, Insightful)

    by idiotnot ( 302133 ) <sean@757.org> on Wednesday February 18, 2004 @06:53PM (#8320840) Homepage Journal
    If the caps I've got sitting in my drawer here come up "used" when I go to buy stuff.....

    It's pretty easy though, since you have to register through iTunes. Cheaters will be tracked down.

    But whoever is doing this is a lowlife.
  • Re:Oh, come on! (Score:4, Insightful)

    by Golias ( 176380 ) on Wednesday February 18, 2004 @06:55PM (#8320870)
    Then there's the fact that I don't really like Pepsi to begin with. When somebody offers me a Pepsi, I tend to decline in favor of tap water. Therefore the value of 20 oz. of Pepsi to me is $0.00.

    A bottle usually costs between $0.99 and $1.49, depending on where you buy it, so even if I'm a "winner" every time, I'm pretty much breaking even compared to just giving iTMS my credit card number and downloading whatever I like.

    Hey, Steve... Is this what it has come to? You sell sugar water to children for a living now?

    (I keed, I keed!)

  • by freeze128 ( 544774 ) on Wednesday February 18, 2004 @06:55PM (#8320875)
    It's only stealing if you steal the pepsi.
  • by erick99 ( 743982 ) * <homerun@gmail.com> on Wednesday February 18, 2004 @06:56PM (#8320891)
    The way my kids drink soda, I could go broke "saving" money with free songs this way. We'll stick to the 2 Litre bottles when they are on sale and they can listen to their favorite music on the radio. Though, it would be fun to win just once or twice....

    Happy Trails!

    Erick

  • Re:wtf? (Score:2, Insightful)

    by Squidgee ( 565373 ) on Wednesday February 18, 2004 @06:58PM (#8320916)
    And that screws Pepsi...how? They still make the money off of your purchase, after all.
  • Re:I swear.... (Score:3, Insightful)

    by MikeXpop ( 614167 ) <mike@noSPAM.redcrowbar.com> on Wednesday February 18, 2004 @07:00PM (#8320931) Journal
    RTFA. It basically tells you to look through the bottle to read the inside of the cap. Purchase is still necessary.
  • by Anonymous Coward on Wednesday February 18, 2004 @07:00PM (#8320934)
    AFAIK Pepsi buys the tunes from Apple for the standard $0.99... so it's Pepsi's problem, not Apples.
  • by daviddennis ( 10926 ) <david@amazing.com> on Wednesday February 18, 2004 @07:01PM (#8320938) Homepage
    Most likely, no.

    The majority of Pepsi drinkers probably don't care about the promotion.

    Those who do will win. Those who don't care won't win and won't care that they didn't win.

    The tunes go to the people who want them, and more or less everyone is happy.

    I'd say this would hold true if anywhere under 10% of Pepsi drinkers wanted the iTunes songs. Once you get past that, you wind up having massive inventories of losing bottles nobody wants and things turn ugly fast.

    But if that's the case, it's Pepsi that loses, not Apple. Apple has no liability for Pepsi's inventory problems or lack of same.

    D
  • by FooGoo ( 98336 ) on Wednesday February 18, 2004 @07:01PM (#8320939)
    Eventually...yes...but maybe not before the contest ends.
  • Re:wtf? (Score:2, Insightful)

    by Highlander ( 93036 ) on Wednesday February 18, 2004 @07:03PM (#8320964)
    3) Download songs legally while simultaneously screwing Pepsi and RIAA.

    If by "screwing" you mean "buying their products" then yes, you are correct. You may be reselling the drinks so there is no cost to you, but there is still profit to the parties providing the goods.

    H
  • I don't understand (Score:2, Insightful)

    by Music To Eat ( 594768 ) on Wednesday February 18, 2004 @07:06PM (#8320993)
    If all you want is free music, can't you just use Kazza? Why bother scamming iTunes?
  • by Ron Bennett ( 14590 ) on Wednesday February 18, 2004 @07:11PM (#8321040) Homepage
    It's not truly a crack in my view, since one still has to buy the bottle to obtain the complete, usable code; I bet Pepsi really doesn't care since they're still moving product.

    Ron
  • Re:Awesome! (Score:5, Insightful)

    by AdamBLang ( 674002 ) on Wednesday February 18, 2004 @07:12PM (#8321054)
    If you're a regular Pepsi drinker, you're buying your normal beverage of choice at your normal price and getting a song to boot.

    If you're a regular iTunes Music Store user, you're spending 21 on a Pepsi.

    If you're an iTMS user and a Pepsi drinker, this whole thing is saving you 99 off your regular Pepsi/iTMS purchases.

    If you're a cola drinker but not a Pepsi drinker, buying a Coke is really costing you $1.20 + 99 (99 for lost opportunity cost).

    You really can't lose!

    Never underestimate the stupidity of people in small numbers.
  • by NewWaveNet ( 584716 ) <me@austinheap.com> on Wednesday February 18, 2004 @07:19PM (#8321119) Homepage Journal
    Well, you still have to "open" the bottle to win. Pepsi/Apple is still ahead on this one.
    They're not ahead because they whole point of this promotion is to get people to sometimes become an expense when they generate revenue for the company in hopes of that customer repeating thier decision in lack of a possible iTunes reward. When people simply abuse the game by only selecting bottles with an iTunes code, the purpose has been defeated. Also, if this were to get large mainstream press, the public will loose the, "hey...maybe I can win," attitude which, once again, defeats the purpose.
  • by greymond ( 539980 ) on Wednesday February 18, 2004 @07:22PM (#8321131) Homepage Journal
    I'd just like to point out again for the record that NO ONE has been arrested/sued by the RIAA for DOWNLOADING music. They have been sued for SHARING their music files. Yes I know the News and Magazines keep saying "Music Downloaders" and "Downloading Music" but thats just so people will be afraid to use P2P softare for legitemate uses, such as Downloading the mp3s to the Bjork CD I own that is scratched and unplayable...

    With that said, I understand this is somewhat news, but honestly your not really scamming or solving anything here. People are buying songs from itunes - good for them, people are downloading songs from itunes for free - GREAT you just made the powers that be "right" that music "Downloaders" are "teh d3v1l".

    Congratz.
  • by zeath ( 624023 ) on Wednesday February 18, 2004 @07:31PM (#8321231) Homepage
    I'd presume because with iTunes you can take advantage of their reliable and fast servers from which you're guaranteed to get a quality copy of whatever you want to listen to. On the other hand, why anyone would want to subject themselves to Pepsi in the process is beyond me.
  • Re:Oh, come on! (Score:2, Insightful)

    by HTMLSpinnr ( 531389 ) on Wednesday February 18, 2004 @07:31PM (#8321240) Homepage
    Not just sugar water, caffeinated sugar water! That's why it continues to sell - our kids are addicted.
  • by letdownjournals ( 737635 ) on Wednesday February 18, 2004 @07:32PM (#8321244)
    AFAIK Pepsi buys the tunes from Apple for the standard $0.99... so it's Pepsi's problem, not Apples.

    I have no idea how the profits break down... But I seriously doubt that Pepsi is paying full price per song. I also have the feeling the record labels are getting paid all or near their usual fees. So I guess it boils down to who you want to screw over-- Pepsi and Apple by scamming the contest, or the RIAA by going back to Kazaa.

    But the real question is, don't most of us have enough music yet? How many times have you listened to 99% of those 20, 40, even 100gb+ songs on your hard drive?
  • by Anonymous Coward on Wednesday February 18, 2004 @07:43PM (#8321323)
    This is not a troll, and it is not Tubgirl! (I'd actually forgotten what that was and went looking - urgh.) Thanks for the mirror, Str8Dog.
  • Best promotion (Score:5, Insightful)

    by Hobobo ( 231526 ) on Wednesday February 18, 2004 @07:47PM (#8321370)
    This promotion is probably the best I've seen in a while. Three benefits:
    1. To Pepsi - increased sales
    2. To Apple - more people use and know about iTunes
    3. To RIAA - people consider free music downloads a prize rather than taken for granted
    Also, because it is so unique it recieves much more publicity than other promotions (such as this article).
  • by Samhaine ( 726003 ) on Wednesday February 18, 2004 @07:48PM (#8321379)
    ...unless of course you drink the stuff anyways, in which case it's either a free 99 cent song or a 99 cent discount on the cost of the drink :p
  • Re:Awesome! (Score:2, Insightful)

    by SoLoatWork ( 187259 ) on Wednesday February 18, 2004 @07:48PM (#8321381)
    Unless you don't drink cola....

    Never underestimate the stupidity of people looking for snappy comebacks.
  • Re:so smart. (Score:2, Insightful)

    by TeddyR ( 4176 ) on Wednesday February 18, 2004 @07:55PM (#8321445) Homepage Journal
    The problem is that they are NOT fraudulent numbers. They are REAL tops from REAL bottles.

    The only difference might be in that the ODDS are that the person winning IS going to redeem it...
  • by Anonymous Coward on Wednesday February 18, 2004 @08:21PM (#8321669)
    The store owner won't care either. You're still buying the damn bottle. In fact, you should go through the whole shelf and tell the clerk you want to purchase those 24 bottles. They won't think twice about the sale.
  • Re:Oh, come on! (Score:5, Insightful)

    by psyki ( 653079 ) on Wednesday February 18, 2004 @08:41PM (#8321843) Homepage
    Obviously this marketing campaign is not targeted towards you. Believe it or not, not all advertising gimmicks are designed to be desirable by everybody in the whole world. Pepsi and Apple are clearly targeting people who already like Pepsi products and would find a free song a nice prize in addition to their drink of choice.

    Anyone who knows anything about iTMS would know that songs are only $.99 and would realize the futility of purchasing a more expensive product just for the less expensive free gift. There's also something to be said for generating hype over a product in general, like we are all doing right this second by reading this post.

    So you don't like Pepsi, then don't buy one. If you want songs from iTMS then go directly to the source. Get over yourself.

  • Re:Oh, come on! (Score:4, Insightful)

    by pavon ( 30274 ) on Wednesday February 18, 2004 @08:49PM (#8321909)
    Seriously, where is the foot? This article totally deserves the foot.
  • Re:Fatal flaw (Score:2, Insightful)

    by mlk ( 18543 ) <michael.lloyd.le ... NoSpAM.gmail.com> on Wednesday February 18, 2004 @08:52PM (#8321937) Homepage Journal
    Not if you can read the number. Just jot it down, and claim your prize.
  • Re:Oh, come on! (Score:3, Insightful)

    by mesach ( 191869 ) on Wednesday February 18, 2004 @08:56PM (#8321965)
    I have yet to see a Pepsi/Apple iTMS bottle yet in the store, I was thinking that they are delaying the distribution of the bottles to further cut down on the # of submissions.

    I had a friend that worked at a gas station, and whenever there was a promotion, he would look as he stocked and put all the winners aside, whenever we came in he would just point to where they were and we would turn in the free coke/pepsi cap to him and keep the drink. I always thought that something like this was the reason they went to the promotions like basketball where you get a team, and it worked out somehow that way, Why is it always Basketball Crap? I hate sports, gimme something I can use, not something to make me watch a game and see if I might win if I STILL have the cap laying around.
  • by phliar ( 87116 ) on Wednesday February 18, 2004 @08:56PM (#8321969) Homepage
    Why should it be a joke? Sometimes you really want random numbers, not some PRNG. If you can't afford to (or don't wnat to) buy a hardware-based random number generator this is a good second-best. A couple of decades ago you bought books of random numbers, now you get a CD.
  • Re:Oh, come on! (Score:3, Insightful)

    by corian ( 34925 ) on Wednesday February 18, 2004 @09:27PM (#8322220)
    Some pop-bottle promotions have been using an opaque plastic, meaning that you couldn't tell even when you tilt the bottle to look at the inside of the cap.

    or they could just put a little bit more soda into the bottle.
  • Re:Oh, come on! (Score:4, Insightful)

    by veg_all ( 22581 ) on Wednesday February 18, 2004 @09:29PM (#8322243)
    If only it were sugar water.
    In actuality, it's high fructose corn syrup water, which is much, much worse.

    [Anti ADM / farm-subsidies rant ommited for the sake of staying on topic]

    Oh, I can't help myself. They're spending tax dollars to subsidize giant agracorps to grow too much corn that they have to turn into sweetners and corn-fed beef to rot your teeth and give you mad cow disease!

    ahem.....
  • by Anonymous Coward on Wednesday February 18, 2004 @10:04PM (#8322526)
    Yeah, who invited this guy... d'oh!
  • by Anonymous Coward on Wednesday February 18, 2004 @10:17PM (#8322619)
    Sculley is the only CEO in Apple history who both managed to both keep Apple profitable and increase Mac sales year-to-year every year. None of the other three Mac-era CEOs -- Jobs, Spindler, or Amelio -- managed the trick.

    So, yeah, Sculley ruined Apple: he made it profitable and expanded the Mac user base. Such horrible crimes. Real Apple fans know the goal is to become an ever-shrinking demographic until the Mac is sitting on the same shelf as the Amiga, clung to in irrelevancy by rabid fans.
  • by FauxReal ( 653820 ) on Wednesday February 18, 2004 @10:18PM (#8322621)
    I'd say this would hold true if anywhere under 10% of Pepsi drinkers wanted the iTunes songs. Once you get past that, you wind up having massive inventories of losing bottles nobody wants and things turn ugly fast.

    But if that's the case, it's Pepsi that loses, not Apple. Apple has no liability for Pepsi's inventory problems or lack of same.


    Well it's not like pepsi sales are gonna get lower than before the promotion after all the winning caps are gone. I'm at the very least there will be a moderate rise in consumption.. wether it's because of the promotion or growing worldwide addiction who knows.
  • by rixstep ( 611236 ) on Wednesday February 18, 2004 @10:26PM (#8322669) Homepage
    Jobs didn't say profits. He said making good products. Sculley didn't do squat, and that was Jobs's objection: from 1984 until jobs's return, Apple had one product, from all the way back in 1984: the Macintosh.

    Jonathan Ive was more or less put on ice until Jobs discovered him working there. Jobs has otherwise done quite a job himself in turning the company around.

    Besides - and this is the clincher - what if Sculley had been good for Apple? Just think how much better he would have been if he and his cohorts hadn't pocketed all that money Jobs speaks of? Just think how much better off Apple would have been!

  • Re:Oh, come on! (Score:4, Insightful)

    by Zagadka ( 6641 ) <zagadkaNO@SPAMxenomachina.com> on Thursday February 19, 2004 @12:28AM (#8323357) Homepage
    You don't get mad cow disease from corn-fed beef. You get it from cow-fed beef. In particular, a cow becomes infected only by ingesting brain or nerve tissue from another infected cow.

    The rest of your point is valid, however.
  • by Moofie ( 22272 ) <lee AT ringofsaturn DOT com> on Thursday February 19, 2004 @02:56AM (#8324149) Homepage
    And yet, the company was profitable throughout the tech downturn.

    Sales growth is not the be-all end-all of corporate performance. Me, I'm much happier that Apple is focusing on building superior machines than trying to be another crappy VAR.
  • by Blic ( 672552 ) on Thursday February 19, 2004 @04:42AM (#8324533)
    I think Amelio will always have a bad rap, but he performed the essential role he was hired for - hatchet man.

    See, you hire someone, have them cut lots of fat out of the company, fire lots of folks, and consequently everyone hates them. Then you get rid of them and in swoops the savior to take control of a leaner, restructured company without any of the ill will because you just fired everyone's friends.
  • Re:Sculley: FEH. (Score:3, Insightful)

    by pacc ( 163090 ) on Thursday February 19, 2004 @06:22AM (#8324813) Homepage
    Sculley made Apple "profitable" for the X many months it took him to ruin its reputation and forever doom it to the statistically irrelevant fringe market.

    It must be hard to move to a business where you actually have to make the things you sell at a cost as opposed to just fill another bottle with sugar, spice and water and use all money on advertising.
  • Re:Oh, come on! (Score:3, Insightful)

    by fafaforza ( 248976 ) on Thursday February 19, 2004 @09:10AM (#8325292)
    And when they get all hopped up on caffeine and start acting hyper, we hit them with Prozac. Big business wins twice. It's genious!
  • Re:Oh, come on! (Score:3, Insightful)

    by elwinc ( 663074 ) on Thursday February 19, 2004 @11:31AM (#8326589)
    You may also get it from sheep fed beef. The theory is that the BSE that first appeared in Britain was caused by mixing scrapie infected sheep parts into the cattle feed.
  • by Muad'Dave ( 255648 ) on Thursday February 19, 2004 @11:34AM (#8326611) Homepage

    Did anyone else notice that the parent site [downhillbattle.org] of TuneRecycler.com [tunerecycler.com] seems to advocate vandalism of merchandise in retail stores? [downhillbattle.org]

    We all may agree with their stand on the RIAA, but I for one cannot support their position of 'retail-terrorist'. To add insult to injury, they 'borrow' a new camera from Wal-Mart to photograph their little escapade, fully intending to return it after they're done! Reprehensible.

  • by Muad'Dave ( 255648 ) on Thursday February 19, 2004 @03:08PM (#8329733) Homepage

    Then I guess you wouldn't mind me spray-painting a slogan on the side of your car, huh? I haven't destroyed anything, and you're going to throw the car away eventually anyhow, right?

    From Merriam-Webster [m-w.com]:

    vandalism: [The] willful or malicious destruction
    or defacement of public or private property [Emphasis mine]
    defacement: to mar the external appearance of
    The stickers constitute defacement, in my book. They diminish the value of the CD to the retailer - the message is repugnant, they're large, ugly, and cover the artwork, making customers less likely to purchase a CD (the whole point of their little vendetta).

    Protest outside the store legally; start a direct-mailing campaign; skywrite for all I care, but don't break the law to make your point!

Ya'll hear about the geometer who went to the beach to catch some rays and became a tangent ?

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