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Media (Apple) Businesses Media Apple

Why iPod Mini is a smart move for Apple 730

Ample Dave writes "Ars Technica has an analytical article up right now that looks at Apple's strategy with the (many would say overpriced) iPod Mini. I have to admit that I bought into the rumors of a dirt cheap iPod Jr., and thus was very disappointed when the real price of $250 was announced, but this article changed my mind. It leads me to wonder about Apple's other pricing games. You an see this kind of thing with the eMac and iMac, too."
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Why iPod Mini is a smart move for Apple

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  • Re:typo? (Score:5, Informative)

    by lowmagnet ( 646428 ) <eli DOT sarver AT gmail DOT com> on Tuesday January 27, 2004 @01:49PM (#8101653) Homepage
    No, all the rumours were based on a 1" 2GB drive that was on the market already. The rumour sites didn't realise that they could go higher than 2GB, and the 4GB drives were announced the same day.
  • Re:typo? (Score:3, Informative)

    by mekkab ( 133181 ) * on Tuesday January 27, 2004 @01:50PM (#8101664) Homepage Journal
    No- 2GB. Why? We were all expecting a cheap player. As such, we didn't expect a cheap player to hold too much.

    When you are expecting lower prices, you expect lower specs.
  • by John Harrison ( 223649 ) <johnharrison@@@gmail...com> on Tuesday January 27, 2004 @01:54PM (#8101703) Homepage Journal
    I think the price comparison chart is a bit off, since there are cheaper 512mb players to be found. I got mine at http://www.pcwebshopper.com/mp3.html [pcwebshopper.com]. No, I don't work for them. Oh yeah, it doubles as a USB drive.
  • by petard ( 117521 ) on Tuesday January 27, 2004 @01:59PM (#8101775) Homepage
    I've run with mine 3 times a week for the past 4 months and haven't seen any ill effects thus far. Or is there some problem I'm missing?
  • Runs just fine (Score:2, Informative)

    by josquin00 ( 675292 ) on Tuesday January 27, 2004 @02:02PM (#8101810)
    The one real weakness of the Pod IMHO is the fact that you can't run with it.

    I'm not sure what you are basing this on. It doesn't skip - I run with mine (short distances: 2-3 miles) without any skipping issues. It is a little large/heavy to wear comfortably on a waistband or arm band, though. The iPod Mini ought to cover the size issue nicely.

  • by 3263827 ( 192923 ) on Tuesday January 27, 2004 @02:02PM (#8101824)
    Who says you can't? The iPod has a 32mb buffer to help avoid skips. That translates into about 20 minutes of music depending on your bitrate.
  • by radish ( 98371 ) on Tuesday January 27, 2004 @02:09PM (#8101913) Homepage
    You can get the Rio Karma for $250. That's a 20gb player. So in fact you can get "a much larger capacity" for $0 extra.
  • Re:And why it's not (Score:2, Informative)

    by prostoalex ( 308614 ) on Tuesday January 27, 2004 @02:11PM (#8101931) Homepage Journal
    His point (if you read the posting) was that Microsoft licenses their DRM to hundreds of manufacturing, so the WMA stuff would be playing on numerous devices. While anything you buy from iTunes can be played on a wonderful variety of devices:
    1) iPod
    2) iPod Mini
    3) There's no #3

    While WMA is licensed to car stereo manufacturers, TV makers, digital player makers and so on, and today there's literally a "suitcase" of devices supporting Microsoft's DRM.
  • by the_2nd_coming ( 444906 ) on Tuesday January 27, 2004 @02:14PM (#8101969) Homepage
    as a student you get one for 229.
  • by jovlinger ( 55075 ) on Tuesday January 27, 2004 @02:17PM (#8102011) Homepage
    IMHO the coolest connection between the ipod and digital cameras is that belkin thingee that sucks your pix from the camera and stores them on the ipod: great for vacations, and you can offset the ipod price by not needing such a whopping big CF card.
  • by caveat ( 26803 ) on Tuesday January 27, 2004 @02:20PM (#8102041)
    Most of the other high-end mini players are just as little, or less, for just as much, or more, cash:

    Manufacturer | Model | Price(USD) | Capacity
    Apple | iPod Mini | 249 | 4.0 GB
    Creative | MuVo2 | 299/199 | 4.0 GB
    Rio | Nitrus | 249 | 4.0 GB
    iRiver | iGP-100 | 249 | 1.5 GB
    Rio | Nitrus | 199 | 1.5 GB
    Sony | NW-MS70D Network Walkman | 299 | 256MB
    iRiver | iFP-195T | 299 | 512 MB
    Creative | Muvo TX | 269 | 512 MB
    DigitalWay | MPIO FY-200 | 249 | 512 MB
    Rio | Chiba | 199 | 256 MB
    iRock! | iRock! 860 | 149 | 256 MB

    The iPod Mini gives you sixteen times the storage of a Rio Chiba, for $50 more. Or eight times the storage of the Network Walkman, for $50 LESS. Of course, a chintzy no-name player is gonna be a lot cheaper, but you get what you pay for, and in its class, the MiPod is a pretty freakin' good deal - sort of the Phaeton of small players.
  • by theLOUDroom ( 556455 ) on Tuesday January 27, 2004 @02:30PM (#8102191)
    Not necessarily, my iRiver ihp-120 (ipod++) came with:

    • USB 2 cable
    • line output cable (1/8" to 1/8", 6' long)
    • LCD wired remote (better than any ipod's)
    • External microphone (even though it has an interal one)
    • leather case
    • mini headphone extension (3" long to deal with headphones with large o.d. plugs)
    • DC power adapter

    Sometimes it pays to not be blindly loyal to a particular brand. I was shocked at how much extra stuff was in the box.
  • by Carbonite ( 183181 ) on Tuesday January 27, 2004 @02:31PM (#8102211)
    How many people don't even have enough MP3s to fill the 4GB mini? Answer: A LOT

    I disagree. Everyone I know who actually can spell MP3 and rip MP3s has a lot more than 4 gigs. I personally am at 93 gigs in my collection right now...


    You are a geek with geek friends. You are reading a geek site. You are not typical. I'm not insulting you, I'm also a geek with (mostly) geek friends who is replying to someone on a geek site.

    The point is that very few people have 93 gigs of music. Most people don't have 4 gigs of music and those that do probably don't need to put their entire collection in their iPod mini. This product is aimed at the mainstream and you are simply outside of that.
  • Re:Hmm (Score:5, Informative)

    by rice_web ( 604109 ) on Tuesday January 27, 2004 @02:32PM (#8102214)
    Size:
    Zen: 4.4 by 3 by 0.86 inches
    iPod: 4.1 by 2.4 by 0.62 inches
    iPod Mini: 3.6 by 2.0 by 0.5 inches

    Weight:
    Zen: 7.9 ounces
    iPod: 5.6 ounces
    iPod Mini: 3.6 ounces

    Yes, you might be able to find more storage in the Zen, but size is the issue here. Further, I think anyone can see that the iPod's design is far more intuitive. The Zen is a great product, and I drool over the price tag. However, the iPod can not be discarded as an overpriced player. Expensive, perhaps, but there are reasons.

  • by fick ( 712425 ) on Tuesday January 27, 2004 @02:52PM (#8102506)
    perhaps if you went by suggested retail prices you could come up with a chart of competitors that looks like the one the author has at the beginning of his article. however, unlike apple devices its fairly easy to find mp3 players that sell for drastically less than the MSRP which, when comparing store prices, could then be added to the list to (then) point out why apples prices are ridiculous. to wit:

    RCA Lyra Jukebox (40gb) : $260

    Rio Karma (20Gb, ogg support, ethernet) : $267

    Samsung Napster (20GB,line-in,fm transmitter) : $260

    Dell Digital Jukebox (15gb) : $249

    (source: cnet.com)

    and of course we could go on and on. 4GB for $250 that *actually sells* for $250 is absurd. competitors are judged by the price at which it can be purchased *and* features. going by MSRP alone is pointless, especially in apples case.
  • by pkey ( 651794 ) on Tuesday January 27, 2004 @03:21PM (#8102879) Homepage
    Just FYI -
    The iPod (and I assume the mini) has something like 20 minutes worth of shock protection. It does not play from the disk, it buffers the songs in memory and plays from there. This also increases battery life quite a bit, since the disk isn't constantly spinning.

    You could make the iPod skip if you put it in a paint mixer or something, but if it skips while you're jogging, it should be sent in for repair. That or you jog really badly :-)
  • by CatOne ( 655161 ) on Tuesday January 27, 2004 @04:01PM (#8103339)
    Try going jogging with a Karma strapped to your arm.

    Riiiiiiiight.

    The iPod Mini is not all about price per gigabyte. It's about a good amount of storage (WAY more than a flash player) in a very light package. The iPod itself is a bit heavy still for jogging. Best you can do is put it on your belt and it flops around enough to pull nylon jogging shorts (hello, Dolphin ;-) to your ankles, which can get you arrested.
  • by Graff ( 532189 ) on Tuesday January 27, 2004 @04:09PM (#8103420)
    I would guess that the HD is accumulating damage as time goes on, head crashes and the like.

    Contrary to popular belief, the smaller the hard drive the more resistant it is to damage due to shock. On a smaller drive the arm that the head is mounted on is shorter. A shorter arm has less give in it (try bending a piece of paperclip 2 inches long and a piece of paperclip 0.5 inches long) and thus the arm will be less likely to bend enough to crash into the hard drive's media.

    The newest of these small drives have shock ratings on the order of 200 G while they are operating and 1500 G while the heads are parked.

  • by BRSQUIRRL ( 69271 ) on Tuesday January 27, 2004 @04:31PM (#8103736)
    Not to go all AOL ("me too!!") on you, but I've run with mine (and sweat on it, exposed to very cold/very hot temperatures, etc.) and have had no problems. The case is scratched a bit (more than a bit on the back metal portion), but other than that, I love it.
  • by not_cub ( 133206 ) <[slashdot-replies] [at] [edparcell.com]> on Tuesday January 27, 2004 @04:44PM (#8103876) Homepage
    Just a warning about that...

    I used my 20GB original iPod with the touch wheel (you know the one I mean) for just about everything for a while. I used it in the car, in the living room, in my bedroom and on the move. It's very sturdy in terms of taking knocks, sure, and especially so with a carry case. However, the constant inserting and removing of headphones and various 3.5mm-to-whatever cables took its toll in about 6 months. It developed some serious noise in the left channel, and eventually went quiet altogether. To be fair this isn't Apple's fault, but a design flaw common to 3.5mm headphone sockets.

    On a more positive note, I found it didn't do badly against a CD player twice its price in my main hifi, which was a pleasant surprise. For most of the time it was working, I rarely touched a CD. And having a huge amount of music while walking around was great.

    If I can't fix my iPod at some point, I'll probably end up buying one of those baby iPods. I have about 12 gigs of mp3s at the moment. I'd be quite happy to have, say 2gb of playlists of music that I can't live without, and often want to listen to on a whim, and the rest be a floating list of randomness. I can't say I gain a whole lot from being able to walk around with track 8 of some godawful CD I bought 6 years ago around with me.

    not_cub
  • by theLOUDroom ( 556455 ) on Tuesday January 27, 2004 @05:41PM (#8104615)
    And how's the UI?

    Just fine. It actually has tactile feed back, so I don't have to listen to clicking while I queue up my next song.

    How well does it integrate with your computer's music management tools?

    I just drag and drop files onto it, easy as pie.

    Does it also work as an address book?

    Nope, it would make a crappy address book, why bother? You can read text files on it though, so you could have a read-only type.

    A hard drive?

    It's a standard USB mass storage device.

    Does it have Firewire as well?

    It has USB 2.0. Firewire would be pointless. USB is present on more computers, and on ANY computer with a firewire port. The USB 2.0 interface can already go faster than any drive inside an mp3 player can keep up with.
  • by Golias ( 176380 ) on Tuesday January 27, 2004 @06:52PM (#8105532)
    I tend to avoid this problem by using adapters that rely on the dock port whenever possible. Then I can just leave the headphones plugged in.

    One bit of advice that might save you some money: get some contact cleaner (that really spendy stuff you get in hi-fi and electronic repair stores.) It is very likely that a thin layer of crud and/or oxydization has developed at the exact point on the headphone jack where it comes in contact with the plug. you might not even see it easilly if it's only big enough to hold the channel barely far enough to prevent a solid connection.

    Brush some of that cleaning solvent on the jack contacts (you may need take it apart to do this, but it's obviously out of warranty anyway or you could have this fixed for free), and while you are at it, clean the plugs that you usually use with it.

    9 times out of 10 a good cleaning is all that really needs to be done to repair unreliable headphone jacks, noisy volume control knobs, unresponsive VU meters, etc.

  • by jimlau ( 581205 ) on Tuesday January 27, 2004 @07:53PM (#8106294) Homepage
    Besides the smaller size, lighter weight, and consumer appeal of colors, newness, etc, one other point to consider with the iPod mini vs. 15GB iPod argument is the accessories. iPod mini comes with a belt clip, arm band, and remote. To get a belt clip and remote for a 15GB iPod will set you back $80 (if you get it from Apple), so then "why not jump another $20 to get the 20GB?" as the 20GB comes with the accessories (plus a dock) and 5GB more space. Then you've jumped in price from $249 to $399, which is significant to most anyone. For their target market, I think Apple did a great job with the iPodmini, and I wouldn't rule out a price drop in a few months after the price of the components has dropped a bit.
  • by Josuah ( 26407 ) on Wednesday January 28, 2004 @02:06AM (#8109896) Homepage
    Wow, times have changed since I was a teen. I didn't know ANY TEENS with $1000 to blow on gadgets. I didn't know I was so old. Proves how STUPID teen girls you know are.

    I'm not replying to toot my own horn, but I started making $300/mo. when I was 12 managing an accounts receivable database in FileMaker Pro. Legally. When I was 16 I started consulting and was making several thousand a year which I used to buy "gadgets".

    Maybe those teenage girls aren't so stupid, hm?

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