McDonald's Denies Deal With iTunes 170
fdiv_bug writes "Turns out, according to a press release, that the iTunes Music Store/McDonald's deal mentioned earlier today was only a rumor. A swing and a miss for the New York Post." It sounded pretty plausible, even if the cost was roughly 50% more than McDonald's usual yearly advertising expenditures.
Re:Maybe this can herald a new way to .... (Score:3, Interesting)
I had just got done discussing this with a friend at class tonight too. After I explained it to him - yeah, we both kinda looked at each other and went REALLY?. A billion songs for a billion dollars? - Not even Mc Donald's is stupid enough to pay for that many songs - over half of which wouldn't even get redeemed...
Pity though really - this is phenomenal advertising for i-Tunes & a great business proposition for McDonald's - they should really look into it - but maybe not at a billion songs or so (that's a lot of music!)
Comment removed (Score:3, Interesting)
Dodgy marketing (Score:2, Interesting)
One more thing...McDonalds "continues to aggressively pursue bold new initiatives in the areas of music, sports, fashion and entertainment..."
Maybe I'm just old-fashioned, but shouldn't McDonalds concentrate on making decent food before they get carried away with music and fashion? Maybe if they scrapped the wafer-thin burgers more people would go there.
That is the beauty of it. (Score:2, Interesting)
IT works for both companies: Think of the extra exposure it would give itunes.... McDonalds is HUGE.
If MCDonalds does it... everyone on earth will hear about Itunes, and inquire as to what it is, etc.
McDonald's New Deal (Score:2, Interesting)
Re:A Non-Denial Denial (Score:4, Interesting)
McDonald's would have to negiotiate that with the labels directly, most likely. I'm sure Apple would be happy to break even on the deal, just for the promotion and getting people accustomed to building their music libraries in iTunes. However, according to most industry estimations Apple pays ~$0.70 US to the appropriate record label (for major label content) for each sale, so any volume discount they give would have to be at or around that price. The record labels would be wise, in my opinion, to sell these tracks to McDonald's / Apple for a reduced rate, say $0.40 US. While this lowers margins for everyone involved, it is great marketing for McDonald's, Apple, and those pesky labels. I look forward to this deal working out, it would be even bigger than the Pepsi deal for educating the public on the value of legal digital music.
Re:That is the beauty of it. (Score:2, Interesting)