McDonald's Denies Deal With iTunes 170
fdiv_bug writes "Turns out, according to a press release, that the iTunes Music Store/McDonald's deal mentioned earlier today was only a rumor. A swing and a miss for the New York Post." It sounded pretty plausible, even if the cost was roughly 50% more than McDonald's usual yearly advertising expenditures.
A Non-Denial Denial (Score:5, Insightful)
Also, I seriously doubt that McDonalds would pay $1 billion for $1 billion songs, first there's gotta be a volume discount in the billions, second, not every song is going to be redeemed so it doesn't make any sense that they would pay for the songs that don't get bought.
Pure speculation (Score:3, Insightful)
It's "pure speculation". Notice they didn't say anything against/for it. Speculation is a very neutral term. Merriam Webster [m-w.com] says:
Speculation [m-w.com]: an act or instance of speculating
And speculating [m-w.com] means: to meditate on or ponder a subject
McD is still WORKING ON IT! Doesn't mean they've decided one way or another, it's just that they're thinking about IT! Before
Re:A Non-Denial Denial (Score:5, Insightful)
(Okay, it's not fun. Wake me when it's over.)
Re:Not so fast... (Score:1, Insightful)
you totally blow tat supposition away when you claim this:
The philosophy behind the distribution of Linux is Un-American and more like communism.
This cannot be good for our country.
EVERYONE knows that University professors are Communists.
Original Steve Ballmer video (Score:3, Insightful)
Also look at this hilarious picture [bbspot.com].
The WiFi / iTunes connection (Score:5, Insightful)
WiFi alone? Eh.
WiFi and free iTunes? Now there's something.
Of course, who wants to bring their computer into a greasy McDonald's and get Secret Sauce all over it while surfing the 'Net. Ew... forget I went there!
Starbucks. Those guys would do well with an iTunes promo. They've already rolled out the WiFi part of the equation.
Not So Far-Fetched (Score:5, Insightful)
Here is an example: Lets say the real deal is $100 Million (just like the Pepsi deal so it is not out of the realm of possibility). McD now has a block of songs that it can do whatever it wants with. If McD has a promotion where they would normally be giving away copies of a CD, they could replace it with a free download of the album from the iTMS. Apple could restrict the redemption so that only the designated album can be downloaded (making success/failure analysis quite easy).
If the promo succeeds, everyone is happy. However, if the promo fails (cuz the music sucks, for example), they would normally have piles of CDs that would just get trashed. Money wasted on production, storage, transportation, and destruction/recycling. With iTMS, they can just keep the unused downloads and repurpose them for a future event, such as a prize in the Monopoly game they run every so often.
In the end, McD has only paid for what it used. Very economical.
one thousand million dollars plausible?? (Score:1, Insightful)
How much money, really? (Score:4, Insightful)
When you add it all up, there's only 55,000,000 Best Buy pieces in cirulation... and that's from a pretty full tilt campaign by McDs standards. Therefore, I think that's the reasonable cap on how many songs total McDs could give away if such a promotion happens.
Re:Maybe this can herald a new way to .... (Score:3, Insightful)
Perhaps only pay for the songs that are actually redeemed...
Big $$$ in WiFi @ Mickey D's (Score:2, Insightful)
Some time ago, the news [foxnews.com] media began [pcworld.com] reporting [bbc.co.uk] that McDonald's was to going to provide wireless access in their restauraunts. That service, according to McDonald's itself [mcdonalds.com], would in some places be for pay.
McDonald's giveaway will promote its for-pay WiFi access. iTMS is the market leader of downloaded music with, according to a 5 November analyst conference call held by Apple [apple.com], over 80% market share. McDonald's will be able to "give away" US $0.99 tracks to, in some cases, sell US $2.99/day WiFi access.
I wonder if some of those Happy Meal freebies will include a day's worth of free WiFi.
Re:A Non-Denial Denial (Score:2, Insightful)
So, in a supposed agreement between two companies, neither one will confirm it. This is worthy of printing because.....???