Apple Offers Discounts to Adobe Premiere Users

JHromadka writes "Apple is responding to Adobe dropping future Premiere releases with great deals on Final Cut products. You can trade in Premiere for a free copy of FC Express, or $500 off FC Pro."

Also avaible for windows....

[quandrum]

I just noticed this is also available to windows users of Premiere. Might be enough to switch to a 2x2 G5 and FCP.... (okay, I just really want a G5.. mmm)

Students?

[Anonymous Coward]

Too bad this can't be used in conjunction with an educational discount. Apple's student prices are pretty sweet when it comes to software (the hardware's still a little high, though. It's like the reverse of the razor model).

Re:Ebay!

[scrotch]

Where did you see the academic/discounted version restriction?

All I see is that Premiere LE doesn't count. That's the Lite version, not the academic or bundle version.

I've got a copy of v5 from the Video Bundle (or whatever it's called) that I got an academic price on. And I want FCE!!

If you saw a restriction, though, I'd like to know before I mail off my CD.

Re:us only

[lordholm]

I stand corrected then, I was going after the fact that the promotion was made within the US-Apple store, and not a single one of the European stores i checked out.

They still have to fix iPhoto and iTunes for Europe though.

Re:Go Apple

[burns210]

This will be great for Apple now, but pissing off Adobe even more is going to do what? Push them away! How pissed off do you want Adobe to be when they make very popular pro-level applications(photoshop comes to mind)? How many ways does Apple have to undercut third-party developers because they think they can home grow a better product?

In a niche market like Apple, where pro-level applications keep you in the game and bring credibility to your platform, you can only piss off and drive away so many developers.

Re:Express or Pro?

[Gizzmonic]

two words:

BATCH CAPTURE.

In other words, if you're using something that supports device control (like any DV cam), you can run along your tape and mark input and output points, then press the shiny red button and have your editing program do the capturing for you.

This method saves a lot of time as you don't have to be at the computer every second, nor do you have to ride the "start" and "stop" buttons to get perfect in and out points.

for some it's not a big deal, but there is no way in hell i'm paying for an editing program that can't do batch capture. i started editing on a controller system (destructive, linear editing) and i'm too spoiled.

that being said, final cut pro is 10 times better than premiere. but final cut express is just a cash-in. i don't think there's really a need for a program between Final Cut Pro and iMovie, and even if there is, Final Cut Express does NOT get the job done, at least not nearly well enough to be worth $300. Hate to say it, but Premiere has much more features, and if you're gonna spend $300 on an editing program, you may as well plop down $200 more and get Premiere.

Re:Go Apple

[runenfool]

I don't think offering a competing, paid product is doing any disservice to your platforms developers. Products like iTunes certainly hurt the Mac MP3 player market because they are free, but when you have something like FCP whose development wasn't being subsidized by operating system or hardware sales you have a (relatively) fair ground on which to compete.

If Adobe were to ever reach the point where they would consider dropping Photoshop because Apple had a competing program it would be because their Mac sales had dropped so much from Apple producing that much better of a product.

As far as Apple driving away developers I think they would disagree. I read today how Joz pointed out that Apple had 3 times the developers it did before OS X. As a classic Mac user who is now using OS X that fact is quite obvious.

I think its also quite obvious that FCP is a strength of the Mac, not a weakness. Apple has gained many more Mac sales with the creation (purchase) and development of a mac only Final Cut Pro versus the loss of users of the cross platform Adobe Premiere.