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Technology (Apple) Businesses Apple Technology

1394 Trade Association Adopts FireWire Brand 292

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.
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1394 Trade Association Adopts FireWire Brand

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  • by tarth ( 445054 ) on Wednesday May 29, 2002 @10:20PM (#3606753)
    I hope they keep the name "FireWire" for their 800MBps version. It is catchy and it rolls off the tongue, unlike *shudder* GigaWire.
  • by Anonymous Coward on Wednesday May 29, 2002 @10:21PM (#3606761)
    1394 = 2 * 17 * 41
  • i.link (Score:3, Interesting)

    by althalus ( 520424 ) <slashdot.lug-nut@com> on Wednesday May 29, 2002 @10:25PM (#3606785) Homepage
    So, will Sony dump there attempt at branding firewire as i.link and adopt the standard? or will they try and go against the grain and keep 'their name' ?
  • by Anonymous Coward on Wednesday May 29, 2002 @10:29PM (#3606807)
    Sorry old chum, but there is very compelling reason to go with Firewire over USB 2.0: Firewire works independant of a computer. Not only can is it just as fast as USB 2.0, but it also has name recognition, and most importantly, I can transfer files from digital device to digital device directly!
  • by johnpaul191 ( 240105 ) on Wednesday May 29, 2002 @10:37PM (#3606848) Homepage
    it's funny when you go into a store that does not sell Macs and refer to it as "firewire". i have gotten some snooty correction from them letting me know it's "iLink" or "1394". 1394 i can see, but to tell me it's called "iLink" is so beat.... Sony had no hand in the design. Apple, as well as many other people, spent years working on it.

    as posted here already, i will be curious to see what they call "firewire2" or whatever it'll be. Apple trademarked "gigawire", so who knows. i can only assume they already have it figured out since it's something that is nearing release.
  • Re:Sony's iLink (Score:4, Interesting)

    by Phil Wherry ( 122138 ) on Wednesday May 29, 2002 @11:04PM (#3606983) Homepage
    > I thought the reason sony called it iLink was that the connections on their computers don't provide power.
    It's actually even worse than that. I've got a current-model Sony R505 portable that does provide power to an external IEEE1394 device (a DVD/CD-RW combo), but does so using a proprietary connector right next to the 4-pin connector. There's plenty of room on both the machine and the external drive to support the standard 6-pin connector that includes power (in fact, it would take up less space on both devices than the current arrangement). It's otherwise a great machine, but it is really irritating that Sony decided to use such a gratuitously proprietary implementation for the IEEE1394 port.
  • by shepd ( 155729 ) <slashdot.org@NospAm.gmail.com> on Wednesday May 29, 2002 @11:19PM (#3607040) Homepage Journal
    FUD, pure FUD + 10% troll.

    Now, read this [com.com], this [slashdot.org], and this [zdnet.com.au] and weep!

    >USB2 on the other hand is expected to be in Windows XP SP1

    Oh yeah, that'll catch on just like USB 1.0 caught on when Windows 95 OSR2 came out (ffft... yeah, right...).

    >Since 99% of all computer users use Windows, USB2 will catch on incredibly fast leaving FireWire in the dust.

    Since 99% (as you say) of users already have firewire support why the f*ck would they switch all their stuff to USB 2.0?

    >Sometimes you Slashdot folk have to remember that just because you think the technology is better, doesn't mean it will catch on. Hmm, how long has the Gameboy had a black and white screen until they used color?

    All the real geeks knew the B/W systems were better because at the time you'd be lucky to play all of Sonic the Hedgehog without replacing the batteries. I could beat Super Mario World 3 times over and the battery light was still bright red.

    >So, has Apple made an attempt to turn people away from USB?

    And why should they? USB is fine for slow devices like keyboards and mice that need to be cheap, and don't generate a lot of data, and aren't likely to be hooked up without a computer being in the mix.

    >not even with OS X which you can tell is aimed at Windows XP with it's XPish interface

    Ahahah! I don't even own a Mac and I've never seen OS-X except for glimpses of it on "The Screen Savers" and I can tell you it doesn't look at all like XP.
  • There ya go. (Score:3, Interesting)

    by thedbp ( 443047 ) on Wednesday May 29, 2002 @11:34PM (#3607094)
    Leave it to Apple to not try to gouge other people in the industry with licensing fees.

    Are you listening Microsoft? Sometimes you can make just as much off of good PR as you can off of lousy licensing schemes.
  • by Com2Kid ( 142006 ) <com2kidSPAMLESS@gmail.com> on Wednesday May 29, 2002 @11:59PM (#3607190) Homepage Journal
    USB 2 suffers from a master / slave design. Theoretically one can plug a firewire drive into a firewire camera, and transfer footage from the camera directly to the HD

    Unforutnatly the cost of actualy IMPLEMENTING this on a device shoots the price up by ~$25-$50 dollars. (it was worse. . . . )

    And on say a $200 digicam. . . . ouch.

    From a 12.5% to a 25% price markup for the ability to transfer images straight to a HD without a computer go between (uh. . . . heh.) may be useful to people who are doing high end work, but then again people doing high end work do not bother with $200 digicams;

    which is why firewire is senseless to use in cheap devices and why USB{1,2} still has its uses and will for some time to come.

  • by Anonymous Coward on Thursday May 30, 2002 @12:13AM (#3607252)
    Actually, Sony has been promoting i.Link as an alternative name because of the angst cause by the translation of "FIREWIRE" into the Japanese language. Culturally, the Japanese seem to take product and marketing use of language and naming much more seriously than Westerners...

    In English, we can easily distort meanings and make allusions to fuctionality with the same words and we fluidly do so.. In the case of "Hot" refferring to temperature, trendiness or even sexiness all taken in an appropriate contextual setting; the English speaker is not likely to experience any particular mental anguish regarding the particular usage of the term.

    In this case, "Fire" and associations with "wire" porvide a particular image of speed. In Japanese, the Kanji "hi" (-hee-) is literally *Fire* and quite dangerous. Associating that with "wire" possibly alludes to the quite frequent burning down of older buildings with less than adequate electrical systems (a whole other topic).

    Unfortunately, due to access to world press the term "FireWire" or "fieyawieya" is widely known in the technical community along with the "IEEE1394". Unfortunately, as computer people are just beginning to become acquainted with video technology, few seem to have made the connection between "fireWire" and "iLink".
  • by Drishmung ( 458368 ) on Thursday May 30, 2002 @12:51AM (#3607393)
    Firewire (as opposed to i.Link), has one huge advantage---the connector.

    You've seen it before, take a look at your Gameboy.

    Apparently when they came to look for a really robust connector they decided that the Gameboy one fit the bill. If it can survive massive PFY abuse it should survive anything.

    Of course, that might explain Sony's reluctance to use it, being tainted by association with Nintendo.

    The USB connector, by comparison, destroys far too easily.

  • by Animats ( 122034 ) on Thursday May 30, 2002 @01:39AM (#3607498) Homepage
    iLink is one protocol level up from FireWire. It's a standard for sending video over FireWire. FireWire supports both an isochronous mode for video and audio, and an asynchronous mode for devices that can wait, like disk drives. In theory, you can do both at once on the same cable without interference, although few do.

All the simple programs have been written.

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