1394 Trade Association Adopts FireWire Brand

MaxVlast writes in that the The 1394 Trade Association has adopted the FireWire trademark, logo and symbol as a brand identity for the IEEE 1394 connection standard in a "no-fee license agreement" between 1394ta and Apple. Apple has also granted 1394ta the right to sub-license the FireWire Trademark for use on products, packaging and promotion of the standard.

Yay

[secondsun]

But when will I be able to get a no fee firwire adaptor? :-D

Bummer

[calags]

I felt so much smarter calling it 1394 too... oh well.

Re:Let's hope they keep it

[cascino]

True. For some reason "GigaWire" sounds more like a Transformers name than a piece of up-and-coming technology.
That, and it's an anagram of iGag Wire, Apple's newest "human-interface" product.

Re:Huzzah!

[Mr Teddy Bear]

I didn't even know apple was a company in 1394. :-) Back then FireWire was probably a rope on fire. But alas I digress.

great for apple

[paradesign]

its like having an ad on every pc saying we're better because we get to name the shit you finally get two years later.

damn

[Cardhore]

And we were all just getting used to saying "one thousand...three hundred...and ninety-four...a".

hehe.. Slashdotted

[Anonymous Freak]

Okay, am I the only one who sees the irony in a 'lack of bandwidth' error on the home page for a trade association whose product is defined by its bandwidth?

Re:i.link

[Xenex]

I find it amusingly ironic that Apple, the makers of the iMac, iBook, iPod, and many iApps call the technology "FireWire", yet Sony call it "iLink".

Re:Nahh...

[benedict]

i.secure? Now there's an unfortunate expression.

% grep 'i.secure' /usr/share/dict/words
insecure
insecurely
insecureness

Re:Damn good thing too...

[_Sprocket_]

And iLink isn't even powered...

It's crippled FireWire.

Ahhh! The 'i' stands for incapacitated! OK. The name makes more sense now. ;)

a typo perhaps?

[SethJohnson]

From

this article [yahoo.com] on yahoo news:

" Apple developed FireWire for its own products in the mid-1980s but decided to propose it as an industry standard to broaden its use. "

Who thinks this was the feature that made the Lisa so expensive?