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Apple Businesses

Interview With iMac designer, Jonathan Ive 556

rleyton writes "The Independent has an interesting interview with Jonathan Ive, the designer of the new imac (and the iBook, the iPod and original iMac...)" It's actually a pretty interesting even if you think the new iMac is repulsive. Personally I dig it.
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Interview With iMac designer, Jonathan Ive

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  • by imac.usr ( 58845 ) on Monday January 14, 2002 @12:38PM (#2836514) Homepage
    Well, 1) this isn't an actual Slashdot interview, it's just an article linked to that's on another site...

    and 2), Vincent hasn't got a leg to stand on [apple.com], I'm afraid.

  • Re:new iMAC (Score:4, Informative)

    by Chester Abecrombe ( 549881 ) <Chester_Abecrombe@yahoo.co.uk> on Monday January 14, 2002 @12:41PM (#2836539)
    I think the emphasis in the new iMac was on style and size. The designers were trying to make it as compact as reasonably possible. A decent subwoofer requires a fairly large speaker and some sort of enclosure to maximize airflow. This does not coincide with Apple's philosophy of keeping the iMac small.

    Personally, I think the decision to leave out the sub was a good one. A subwoofer can be placed under a desk or in another inconspicuous place, and Apple took that into account when designing the iMac. An integrated subwoofer would signifigantly increase the footprint of the iMac and take up valuable desk space.

    Plus, not all users are avid music listeners. The speakers that come with the iMac can adequately handle the dings and whistles from normal PC use. Not all users need a subwoofer in the first place, and including one would add to the cost of the unit.

  • by gorillasoft ( 463718 ) on Monday January 14, 2002 @12:51PM (#2836595)
    Did anyone else notice that if you open up the bottom of the unit for service, you have to reapply thermal paste to prevent excess heat from damaging components? That is the first case I have ever seen where opening it requires adding more thermal paste.

    Granted, it doesn't require more paste if you only open the hatch to the RAM and wireless card, but it does if you actually open the case itself.

    See page 12 in the manual:

    Replacement Note: Whenever the bottom housing is opened for service, you must clean
    and reapply thermal paste to the surfaces joining the thermal interface layer. Failure to
    reapply this paste could cause the computer to overheat and possibly damage the internal
    components. Refer to the next topic, "Thermal Paste Application" for detailed information.
  • Re:new iMAC (Score:2, Informative)

    by the_2nd_coming ( 444906 ) on Monday January 14, 2002 @01:06PM (#2836694) Homepage
    they switched back because Apple filed injunctions againse OEMs...there was very little marketing pressure in the decision.
  • by Laplace ( 143876 ) on Monday January 14, 2002 @01:12PM (#2836726)
    Vertical is an unstable position. Take a CD, and lay it flat on your desk. It will just sit there, and not move unless some outside force moves it. Now try to stand that CD up on its end. If you can get it to stand it will topple with the slightest movement. By using drives with spinning parts in a horizontal configuration, the amount of wobble caused by gravity and outside forces is minimized. In a vertical configuration this is not the case, and the precise reading electronics are more likely to fail. That is just my simple, mechanics based explanation.
  • Re:new iMAC (Score:4, Informative)

    by Voline ( 207517 ) on Monday January 14, 2002 @01:13PM (#2836734)
    I think because the digital hub is not yet fit to be the home stereo, and I don't think that it will be for awhile.

    Audio playback on a computer, at it's best, is still pretty bad. Even if you have an iSub Woofer and some fancy Altec Lansing speakers, the CD drive isn't a very good audio CD player. The sound card isn't a very good preamp or amplifier.

    If Apple were to begin adding all the hardware that would be required to make an iMac good at audio, the thing would be as big as your desk.
    As cool as iTunes and the iPod are MP3 is a lossy format, even at the highest sampling rate, it tosses out some information (=sound) from the ripped CD.

    More fundamentally, CD audio itself is "lossy" because even its sampling rate misses too much information from the original analog sound recording (most records are still originally recorded in the analog domain, then digitized).

    Until the widespread adoption of audio DVD (which stores much more information and allows for a much higher sampling rate) digital audio playback will remain inferior to analog.

    New from Apple and Harmon Kardon, the iTurntable!
  • Anglepoise (Score:5, Informative)

    by Otter ( 3800 ) on Monday January 14, 2002 @01:18PM (#2836766) Journal
    But a white dome? When we meet, one website is already calling the new design "a computer for the Anglepoise generation". Ive laughs. "But I've never seen an Anglepoise that stays where you put it. They sway in the breeze. To stay stationary is very difficult to do. And then you have to do the testing to make sure that it will stay straight for years. And we've done that. Oh, sure."

    Need to look that one up? Me too. The Anglepoise [design-technology.org] table lamp, modeled on the muscles and bones of human limbs, was invented by George Carwardine in 1933. You know your standard adjustable desk lamp? That's an Anglepoise-derived design.

  • by 90XDoubleSide ( 522791 ) <ninetyxdoubleside@hailmail . n et> on Monday January 14, 2002 @01:18PM (#2836768)
    Apple has posted the take-apart instructions for the new iMac; the story is on Macslash [macslash.com] right now. It's no harder to replace than the LCD in a notebook, as long as you can find a compatible part (it's a standard, mass-manufactured LCD, and /.ers are supposed to be the masters of hardware hacking, I don't understand why they bitch about the Mac's architecture; there's nothing proprietary about anything except the motherboard)
  • Re:new iMAC (Score:2, Informative)

    by drzhivago ( 310144 ) on Monday January 14, 2002 @01:25PM (#2836813)
    No iMac has ever had a subwoofer. Not even the original model.

    That's why Apple, or really Harmon-Kardon, sells a subwoofer called the iSub. The sound quality increases exponentially when you add one to an iMac. Its also probably as big as the new iMac. But at around $60 its not a bad pickup.

    Greg
  • by nether ( 221468 ) on Monday January 14, 2002 @01:32PM (#2836873)
    They kept the base original iMac, dropped the price to $799. Then they took the second original iMac, and dropped the price to $999. Difference is in cpu speed, memory, and hard drive.

    So, they still have the durable iMac CRT for those that need it.
    __nether
  • by jamesoutlaw ( 87295 ) on Monday January 14, 2002 @01:33PM (#2836877) Homepage
    Apple's... (err who ever manufactures the LCD panels) ... LCD's are some of the best in the industry. I've owned 4 different PowerBooks and none of them have ever had a dead pixel. I've never actually seen a dead pixel on a quality Laptop from _any_ company.

    Including the 4 PowerBooks, I've owned 7 different Macs (9600, B&W G3, original (rev A) iMac, PB 5300, PB 3400, "WallStreet" G3, "Pismo" G3). None of them have ever had any sort of hardware failure. None. My little sister has been using that Rev A iMac since it was introduced nearly 4 years ago.

    I'd say that purchasing Apple equipment is a pretty safe bet.

    Of course, there are some people who have problems, but given my experience with Apple hardware, I'd say it's some of the highest quality stuff on the market.
  • Steve Jobs on Design (Score:5, Informative)

    by johnrpenner ( 40054 ) on Monday January 14, 2002 @01:33PM (#2836879) Homepage

    STEVE JOBS ON DESIGN

    Fortune Magazine: What has always distinguished the products of the
    companies you've led is the design aesthetic. Is your obsession with
    design an inborn instinct or what?

    Steve Jobs: We don't have good language to talk about this kind of thing.
    In most people's vocabularies, design means veneer. It's interior
    decorating. It's the fabric of the curtains and the sofa. But to me,
    nothing could be further from the meaning of design. Design is the
    fundamental soul of a man-made creation that ends up expressing itself in
    successive outer layers of the product or service. The iMac is not just
    the colour or translucence or the shape of the shell. The essence of the
    iMac is to be the finest possible consumer computer in which each element
    plays together.

    On our latest iMac, I was adamant that we get rid of the fan, because it
    is much more pleasant to work on a computer that doesn't drone all the
    time. That was not just "Steve's decision" to pull out the fan; it
    required an enormous engineering effort to figure out how to manage power
    better and do a better job of thermal conduction through the machine. That
    is the furthest thing from veneer. It was at the core of the product the
    day we started.

    This is what customers pay us for--to sweat all these details so it's easy
    and pleasant for them to use our computers. We're supposed to be really
    good at this. That doesn't mean we don't listen to customers, but it's
    hard for them to tell you what they want when they've never seen anything
    remotely like it.

    http://www.fortune.com/fortune/2000/01/24/app6.h tm l

    --
  • Why the dome? (Score:5, Informative)

    by Voline ( 207517 ) on Monday January 14, 2002 @01:38PM (#2836904)
    Given how adamant they are about an all-in-one design, I couldn't understand why Apple went with a dome shape that meant that stereo speakers had to be external.

    I thought a more squarish (dare I say cube-shaped) base would have allowed for built in stereo speakers. And I think it would have looked a lot cooler than the lump base.

    The Independent interview with Ive finally explained it for me:

    'a dome is the only shape that lets the screen swivel without having "preferred" positions, maximizes stability and offers lots of horizontal space.'

    Well if lump is the most functional form for the base, then lump it is. As Ive mentions in the interview, you don't really appreciate all the subtle decisions that go into an industrial design until you start to understand all the constraints.

    I like the G4 iMac more now.
  • Re:What I'd ask (Score:3, Informative)

    by dhovis ( 303725 ) on Monday January 14, 2002 @02:44PM (#2837333)
    I actually own an iBook (a 12" DVD model), and I can tell you that there is not room for a full size VGA port on this thing. All the available space is taken up by the DVD, battery, HD, the screen hinge, or the ports (modem/ethernet/firewire/usb/usb/miniVGA/headphone -video). If you switched the miniVGA port to a full size port, then the ports would intrude into the space where the HD is.

    Besides which, screwing a VGA connector on is a PITA on a laptop. With this design, you can screw the adapter onto the monitor cable and then just plug it in. Apple provides the adaptor and it is as easy to plug and unplug as a USB or Firewire cable.

  • Re:Why the dome? (Score:2, Informative)

    by Anonymous Coward on Monday January 14, 2002 @02:48PM (#2837361)
    > Given how adamant they are about an all-in-one design, I couldn't understand why Apple went with a dome shape that meant that stereo speakers had to be external.
    > I thought a more squarish (dare I say cube-shaped) base would have allowed for built in stereo speakers. And I think it would have looked a lot cooler than the lump base.

    Other posts on other replies have addressed this, but: builtin speakers sound terrible given that the bass generator is always so small. The built-in single speaker is fine for the standard "beep", chimes, etc. If you want good quality sound from *any* PC, you want external speakers anyway, so why should Apple waste money/space/etc on something that would be criticized as inadequate? Better to let folks make their own audio choices.
  • by word munger ( 550251 ) <dsmunger@[ ]il.com ['gma' in gap]> on Monday January 14, 2002 @03:00PM (#2837444) Homepage Journal
    All the user upgradable components (memory, airport) are easily accessed and don't require thermal paste. It's only if you want to get into the serious guts of the machine. This is because of the internal power supply, which was a high demand item from cube users.
  • by Refrag ( 145266 ) on Monday January 14, 2002 @03:14PM (#2837528) Homepage
    You do realize that you're an idiot, don't you? Cocoa is not Java for anything. Cocoa is an API for Mac OS. You can program for the API in two languages: Objective-C and Java.
  • Re:new iMAC (Score:2, Informative)

    by tRoll with Butter ( 542444 ) on Monday January 14, 2002 @03:21PM (#2837556)
    More fundamentally, CD audio itself is "lossy" because even its sampling rate misses too much information from the original analog sound recording (most records are still originally recorded in the analog domain, then digitized).

    What a crock of... Sorry to burst your bubble, but most (if not all) professional recording is done digitally. Just because your $20 K-Mart brand CD player doesn't sound as good as your LPs doesn't mean the format is shit - it means you didn't get a good CD player. DAC quality varies substancially between different models (and price ranges) of players, so "you get what you pay for" definitly applies.

    It's not even like the full dynamic range of CDs gets used most of the time... The majority of pop music is normalized to 99% so it can be loud for radio airplay. The ONLY type of music that would actually benefit from more dynamic range would be classical.

    As for more spectral range offered by higher sampling rates, do you honestly believe you can hear above the 20,000Hz that current 44.1KHz sampling provides? Get some good headphones (Radio Shack Pro 35's go up to 25,000Hz and they're inexpensive) and some tone generation software - then prove yourself wrong. Sorry, the benefit would only be for your pet dog, and I'm sure he'd be more interested in you spending your money towards juicy steaks than audio hardware to reproduce the notes you can't hear in Backstreet's latest pop song.
  • A: For Apple (Score:1, Informative)

    by Anonymous Coward on Monday January 14, 2002 @03:31PM (#2837623)


    Apple's industrial design studio, where Ive and his team work, is in a secluded building across the street from Apple's main campus in Cupertino.

    This helps to keep their designs out of the public eye, but it also gives them a great deal more freedom to explore design ideas without mad interdepartmental pressures... if you've ever had a person with no experience in your field looking over your shoulder while you work and making suggestions, you appreciate this arrangement. ;)



  • by Frater 219 ( 1455 ) on Monday January 14, 2002 @06:44PM (#2838767) Journal
    Since Apple both does the BIOS, and the OS, no nasty hack like hidden partitions or weird NT drivers to get things to work properly.

    Funny you should mention that. Actually, as you'll discover if you ever install Linux on a Mac, there are several "hidden partitions". These include:

    • The partition map itself (type Apple_partition_map0
    • Two or more partitions to hold the disk drivers (type Apple_Driver_ATA)
    • One for the I/O Kit drivers (type Apple_Driver_IOKit)
    • One for firmware patches (type Apple_Patches)
    • One for the boot loader (type Apple_Bootstrap)
    • One for the Dark Lord on his dark throne (type Apple_Ring1 ... er, just kidding.)

    Those are what I've discovered on a single Macintosh (Blue & White G3 model) which had been running Mac OS 9 and onto which I'd installed Debian. I'm sure there are even more on a modern system with Mac OS X. And no, the Mac doesn't use the PC partition format with its "primary" vs. "logical" limitations.

    Thing is, you're mostly right ... in Mac OS itself, you never have to worry about these things.

It's a naive, domestic operating system without any breeding, but I think you'll be amused by its presumption.

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