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Apple Businesses

10th Anniversary of Quicktime 412

An anonymous reader submitted a story about the 10th anniversary of QuickTime which might not seem like such a big deal unless you set your mental wayback machine to 1991 and remember what we didn't have back then. Bits from Brian Eno and others. Worth reading.
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10th Anniversary of Quicktime

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  • Windows Media and other MPEG4 based solutions have already killed them
    Isn't MPEG4 based on quicktime?
    Plus I would hardly put Windows Media in the same catagory as Quick time
  • by darkPHi3er ( 215047 ) on Monday December 03, 2001 @02:43PM (#2649134) Homepage
    QuickTime is a PERFECT example of something Apple got ***WAY RIGHT***

    they treated it as multiplatform product, ignrored what the competition was doing, updated it frequently to accomodate new technology and changing hardware/software bases, didn't try to make a fortune off of it, and worked with their user/developer base to make sure they got what they needed to deploy it, and treated it as an "open standard" to a large degree

    QT has the most stable and best rendering collection of COCDEC's of any of the video players, and for quality of presentation, QT 3D is still way ahead of the competition...

    the number and variety of the CODEC's available for QT show a mature platform that can do just about anything possible with the hardware available

    i'm associated with a web design company that has done over 200 commercial web sites, including record artists and film sites....

    and 3 years ago everyone of the media companies we did business with always wanted QT, NOW, when we get new "Developer Guidelines", they almost always ask for Real or WindowsMedia...

    we've continued to push QT, but just finished a film site that we were ordered to use WindowsMedia "or else"

    at this rate, WindowsMedia and REAL will not be leaving much room for a competitive product in the next 18-36 months

    Hey Apple, how about QT for LINUX???? can it save the day????

    or is QT going to be another "stranded" product???
  • Birth of Multimedia (Score:5, Interesting)

    by Alien54 ( 180860 ) on Monday December 03, 2001 @02:43PM (#2649136) Journal
    The only thing missing was the duct tape.

    Basically, quicktime allowed the birth of multimedia. The attitudes from the first posters were along the line of "say thank you, and don't forget to kick it as you walk on by"

    Of course, if you really like MS Brand Duct Tape, then keep on kicking.

    It is sort of like bitching at your grandfather:"I wish you were never born". Which is not exactly bright, on several levels.

  • by jamie ( 78724 ) <jamie@slashdot.org> on Monday December 03, 2001 @03:22PM (#2649454) Journal
    "most features found in QuickTime today such as streaming capability and portal functionality were derived from RealMedia's software"

    I had a QuickTime movie of my rabbits, on my personal homepage in 1995 which, if you had the QT plugin installed, would start playing as soon as it calculated it could reliably play the whole movie without having to pause. The little control bar filled up with gray and then it started playing automatically... very cool.

    Considering that the prototype of pro-quality streaming was QuickTime Conferencing [friendsoftime.org] in 1994, allowing n people each to stream video to n-1 friends, I think you've got your chronology turned around a bit.

    And I don't know what you mean by "portal functionality" but if you mean what I think, that's pretty trivial :)

    "It's a media format wrapper (not a codec like MPEG as most of these Slashfools are contending). That's all."

    Well, that's kind of the point; it wasn't just a codec. At a time when everyone else was doing FLC animation (shudder) or straight-shot MPEGs, Apple envisioned a media format which was extensible and flexible. Its design played well with time. Basically the multimedia revolution has been another case of Apple being the skunkworks R&D department for the entire industry.

  • by jht ( 5006 ) on Monday December 03, 2001 @03:31PM (#2649505) Homepage Journal
    Actually, QuickTime is part of the MacOS, just as Windows Media is part of Windows. Of course, there are far fewer Macs, but that's besides the point...

    Also, QuickTime doesn't require a reboot nowadays, at least not on Win2K or XP. It is also included on a the CD with a lot of cameras and scanners, which helps, too.

    The UI has issues (it deviates too much from Apple's UI guidelines), but is generally cleaner and easier to navigate than either Real or Windows Media Player, IMHO.

    What Apple does with QT marketing that's really annoying is the relentless shilling for QT Pro that pops up darn near every time you open a document (I won't get started about how they stiffed those of us who'd bought the Pro version with QT3 and then were stuck with QT5 and the OS X upgrade).
  • What can Apple do about this?

    Go after the content creation market, which they own. It is definitely an uphill battle, but the fact that Apple drives the creative market has often allowed them to force the market to use a cross platform solution; if graphic design was done on Windows, we might all be using a web page format that you can only use in IE.

  • An open question:
    My familiarity with this field is week, but I acknowledge the need to maintain an accurate history free from marketting hype. It was my understanding that the Amiga with the early VideoToaster cards was the first consumer-targetted machine with video editting capabilities, and that the capabilities of Video Toaster was well beyond anything QT could do for several version.

    I couldn't find the exact dates on the Video Toaster inception, in my brief search, but I know the amiga was circa '85. Is it that the Toaster isn't considered a consumer-grade video editting tool, or that it is hardware as opposed to QT, or that it came out after 1991 or that the amiga is simply forgetting in a corner of modern computer history?
  • VP3 (Score:4, Interesting)

    by Wesley Felter ( 138342 ) <wesley@felter.org> on Monday December 03, 2001 @03:53PM (#2649657) Homepage
    VP3 [vp3.com] is an open source QuickTime video codec that some people claim rivals Sorenson in quality (I haven't tried it myself).
  • by gig ( 78408 ) on Monday December 03, 2001 @04:28PM (#2650022)
    No, no, no ... you guys are talking about this like it's a QuickTime vs Real vs MS Media Player war, like the only issue is the media player clients, or streaming video. The video has to exist on the computer in the first place before you can convert it to Real or MS formats and stream it. What you're taking for granted is that this stuff even exists on computers at all. That's what the 10 year anniversary of QuickTime is about. It's the UNIX of multimedia. Saying that QuickTime is no good because more people watch streaming video in Real or MS than in QuickTime Player is like saying whether ASCII or XML is good or not depends on which text editor you use. The reason there are multiple text editors in the first place is because we have these text formats that are easily interoperable, so much so that we take them for granted. That's what QuickTime did for video and multimedia.

    The video you're watching in RealPlayer was at one point a QuickTime file ... the authors are using QuickTime, the editors are using QuickTime. In other words, there's a workflow that starts in a camera and ends in your RealPlayer or MS Media Player and QuickTime was in the middle somewhere. In a sense, RealPlayer and MS Media Player are QuickTime players, but you convert the QuickTime to Real or MS formats. The fact that all this stuff has a long, long history and is well-integrated into the entire Mac platform is why Apple's iMovie and iDVD are years ahead of everyone else in consumer DV editing and DVD creation (really, the only true consumer entries, not even requiring any hardware or software installation beyond plugging in an iMac). Working with these different rich media types is just much older news on the Mac. The maturity benefits the user like the maturity of Apache over IIS benefits the server user. Apache and QuickTime are so much better than IIS and Windows Media that serving Web pages or working with rich media is taken for granted and many people don't actually ask themselves whether Microsoft's tools just aren't cutting it in the real world, to the level that other tools are.

    QuickTime is also much more than just streaming video or Sorenson streams. It handles all kinds of media, and a QuickTime movie is actually a wrapper for multiple media tracks. So you can easily add a MIDI soundtrack (just by cutting and pasting) to a video presentation, playing the lightweight music file through the built-in software synth that supports DownLoadable Sounds (DLS). Then you can layer on a Flash movie for an interface, and a spoken narrative in MP3. You can add transitions that are built-into QuickTime itself. All of these tracks exist within the single wrapper file.

    Really, you can't overstate how important QuickTime has been and is now to any kind of computer multimedia.

    Microsoft's earlier Video for Windows effort was even found in court to contain stolen QuickTime code. The didn't just copy the architecture, they also used Apple code. It's not surprising, but it's just symbolic of how much more of a leader Apple has been on this front.
  • by shovelface ( 466145 ) on Monday December 03, 2001 @05:27PM (#2650588) Homepage
    1- Who told anyone they couldn't write their own movie-player? Once the architecture is installed, any app on your system has access to that architecture. I have had multiple movie players on my system, including Peter's Player that would load a whole movie into memory to ensure no skipping back on my slower proccessors and hard drives. This includes Sorrensen and any other codec you can get for Quicktime. Once it is installed, it is available to all applications.

    2- Quicktime for Java is available from the regular quicktime installer. Go install the thing and write a movie player on Linux., or for your other java-enabled portables. I don't know what you're complaining about!

    3- Quicktime is the basis of the next mpeg standard precicely because it is widely available and a great architecture for combining all kinds of different media. It is robust and scalable (very tiny streams all the way to HDTV). This is not a closed platform, and will only become more open when mpeg4 is finalized. Sorrensen is licensed, but there are just as many other small-compression formats you can get for free that plug-in to the QT architecture just as well.

    4- I use different operating systems for different things. Unix has traditionally been great for server things, Macs for graphics and multimedia, and Windows has been good for keeping Tech Support staff, Security Experts and Lawyers gainfully employed. I am so happy under MacOS X to have a Unix server AND Quicktime AND a decent GUI. I'm not saying it's better for anybody else, but I really like it. If I didn't like it, or I wanted to continue to use other OSes as well, or thought Apple charged too much for hardware, I wouldn't be running it-- but I also wouldn't be complaining that they should give it all away for free.

    -The Minister of Quicktime
  • by Binary Boy ( 2407 ) on Monday December 03, 2001 @08:30PM (#2651563)
    I have nothing against MNG - in fact I await the day we have MNG support in Quicktime as yet another example of QT's flexibility.

    The point of my MNG comment was rhetorical, and properly expanded/disambiguated would have been soomething like this:

    "What suitable replacement options do you have for the Quicktime architecture? MNG?"

    Yes, MNG has it's place, and will I'm sure be supported as an import, track, and export media type within Quicktime. We currently have PNG support everywhere that counts, it's not much of a leap. My point was that all the non-Quicktime options out there are primarily distribution formats/codecs, not the all-encompassing media architecture that Quicktime provides. Even if you were wanting to end up with an MNG file there would be benefits to using Quicktime to produce it - namely, the application support and integration of multiple media types available on Mac OS and Windows. Yes, if you just have a bunch of still frames to merge into an MNG this is trivial - but if you want to produce video in an NLE with content coming from a variety of sources, Quicktime is the foundation that makes this happen.

    Cheers,

    BB
  • Re:Hypercard? (Score:3, Interesting)

    by irix ( 22687 ) on Monday December 03, 2001 @08:30PM (#2651566) Journal

    Hypercard is what I used to learn how to program. I did some stuff with BASIC on an Apple][e and C/64 before that, but it never amounted to much.

    Hypercard, on the other hand, let you do some seriously cool stuff. Once I got into programming Hypercard it opened up a whole universe to me. It had an API (RCMD) that allowed you to hook C or Pascal programs in, which got me into C, and the rest is history :)

    If the rumours of Apple bringing it back are true, then I will be really happy. I can't think of a better way to get kids into programming.

  • Confucious says ... (Score:3, Interesting)

    by kimihia ( 84738 ) on Tuesday December 04, 2001 @01:09AM (#2652609) Homepage

    I found this great quote two days ago (thank you fortune()!).

    The superior man understands what is right; the inferior man understands what will sell.

    -- Confucius

    Guess "Windows Media" sells ...

    It's sad, I can play Real and Windows Media under Linux, but can't get Quicktime 5 trailers to work. (Note the '5' - they changed the codec.)

interlard - vt., to intersperse; diversify -- Webster's New World Dictionary Of The American Language

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