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Apple Businesses

Firewire Receives An Emmy 267

AxsDeny writes: "The makers of the ever-so-popular FireWire, Apple Computer, are being given an Emmy by the television industry. Apple will receive the primetime Emmy, which is given by the Academy of Television Arts & Sciences, in a ceremony later Wednesday at the Goldenson Theatre in Hollywood. " So, maybe we can start giving Pulitzers for better keyboards and Oscars for a printer that really prints scripts well. Heh.
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Firewire Receives An Emmy

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  • Actualy... (Score:1, Informative)

    by Anonymous Coward on Wednesday August 22, 2001 @07:40PM (#2206015)
    Actualy, these things are pretty serious, not just publicity stunts.

    My Father and his partner once got an Academy award for all the work he did on digitizing audio. (Robert Ingebretsen and Tom Stockham.) Him and his partner 'invented' it, it's actualy a very big thing. I remember the ceremony.

    It's not as big as the movie academy awards or the enetertainment emmys, but that's just because the American public is for the most part, idiots.
  • Re:IEEE 1394??? (Score:3, Informative)

    by Wyatt Earp ( 1029 ) on Wednesday August 22, 2001 @07:41PM (#2206016)
    Actually, Apple came up with it.

    It was Firewire first, then it was IEEE-1394.
  • by maggard ( 5579 ) <michael@michaelmaggard.com> on Wednesday August 22, 2001 @08:06PM (#2206108) Homepage Journal
    For those confused it's not unusual for a product that has had profound influence on the Television Industry to recieve an Emmy. Communications Satellites [nasa.gov] have been honored, video [matrox.com] cards [avid.com] have been honored, DVD technology [techmall.com] has been honored, MPEG [mpeg.org] has been honored, now it's Apple's FireWire high-speed digital interconnect.

    Why Apple for it's FireWire [apple.com] and not IEEE for it's same 1394-1995 [1394ta.org] spec or Sony for it's i.Link [sony-asia.com.sg] (again the same)? Because Apple is the one that did the development and the popularizing of the technology thus their holding the majority of the patents [macworld.com] & controlling the licensing [macworld.com].)

  • Well... (Score:4, Informative)

    by 2nd Post! ( 213333 ) <gundbear&pacbell,net> on Wednesday August 22, 2001 @08:24PM (#2206172) Homepage
    I guess you have been misinformed, at least a little bit.

    Macs do all of the above, now, what with iMovie and iMovie2, straight out of the box, without dealing with buying a video card and software, etc.

    Grab a digital video camera, an iBook, and you have yourself a portable digital video workstation. Not terribly powerful, mind you, but very convenient.

    Working over USB? How the heck do you capture film, then? From a video source to a box to be compressed before sending it over the meager USB line? Last I checked, the video quality over most USB video boxes was 320x240 motion jpeg at a fairly low framerate... as opposed to the DV standard of 720x480 DV compression at 29.xx fps...

    Similarly via the ATI AiW card, though they probably get better framerates and resolutions... on the other hand, that's entirely dependent upon the CPU speed and the ability of the AGP bus/drivers to stream the data to the CPU to compress on the fly.

    The whole point of the award and the contribution Apple made, with FireWire and their Macs, is that *any* two bit (well, I guess most television studios would prefer a more impressive title) hack director can make movies and films for a measly $2k investment. Television studios can now use FireWire CDRWs, DVD-Rs, HDs, camcorders, Macs, and software to keep the entire production chain digital and seemless.

    So that's why Apple gets the award for FireWire =)

    FireWire gave them the technical advantage.
  • Re:publicity stunt (Score:3, Informative)

    by kilgore_47 ( 262118 ) <.kilgore_47. .at. .yahoo.com.> on Wednesday August 22, 2001 @08:41PM (#2206242) Homepage Journal
    Sidenote - Last I checked, FireWire = IEEE1394, which is a standard. Apple didn't invent it.

    Who do you think submitted it as a standard? Apple's highspeed video transer system wouldn't go very far if camera manufacturers couldn't use it. So, like many things, they proposed it as a standard. Apple owns the trademark on the name FireWire though, which is why other people either call it 1394 or think up clever names like iLink.
  • by lambda ( 4236 ) on Wednesday August 22, 2001 @08:43PM (#2206251)
    Actually, i.LINK is a bit different because it is unpowered.
  • by droyad ( 412569 ) on Wednesday August 22, 2001 @09:14PM (#2206331)
    Standardization in the communications industry works like this:

    1) Someone thinks up a cool technology (tokenring)
    2) Someone usually thinks up a cool technology like 1) but not quite compatable (ethernet)
    3) both (all) competing companies and anybody else who is interested goes to the standards commitiee (ISO, IEEE, etc) where they try and come up with a standard that is a good comprimise
    4) sometimes same but incompatable standards are produced and their left to fight it out

    In this case Apple invented the technology, but when they put it to the standards commitiee, they loose absolute control over where the technology goes, but they still have a major influence

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