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Intel Flaunts Mac mini Knock-off

Posted by Zonk on Thu Mar 03, 2005 09:23 AM
from the when-you've-got-it dept.
Rollie Hawk writes "Remember how the Mac mini was designed by Apple to steal PC customers? Now Intel wants to steal them back. Adopting a shockingly similar lunch box shape and light-weight design, Intel's upcoming Mini PC features all the sleekness and portability (physical, that is) of the Mac mini with none of the Mac benefits. Well, at least it will probably have a faster processor. Now if only someone would make a Cobalt Qube knock-off for me."
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  • by oftheapes (837835) on Thursday March 03 2005, @09:25AM (#11833385)
    It's good to see innovation coming from Intel.

    Now I remember why I buy AMD.

  • it's an empty case (Score:5, Informative)

    by way2trivial (601132) on Thursday March 03 2005, @09:25AM (#11833398) Homepage Journal
    built soley for show..

    they haven't done anything but stick a clock on the face of an empty stylish plastic box yet.

    apple is shipping....

    • by JHromadka (88188) on Thursday March 03 2005, @09:34AM (#11833500) Homepage
      Has the PC industry really gotten that bad so that they don't do anything but copy Apple? First eMachines copies the iMac, now Intel is trying to show that PCs can be mini too. I know it's a mockup, but do something original instead of copying the color of the mini.

      Why is it so hard to make a decent-looking case that doesn't look like someone riced it up with stupid lights or clear plastic? I just ordered the parts to build a PC, and the hardest part was finding a case that didn't look like crap. I wasn't successful.

      • by ghoti (60903) on Thursday March 03 2005, @09:42AM (#11833611) Homepage

        I just ordered the parts to build a PC, and the hardest part was finding a case that didn't look like crap. I wasn't successful.

        This is really interesting. Since I've seen (and eventually bought ;) an Apple Powerbook, all those black plastic PC laptops make me want to puke. They just look like total crap. And even when companies like Samsung try to copy the Apple look, the results look ugly.
        Same with desktops. Why can't somebody come up with a decent design? And why are the Apple guys able to just get it right? And not just once, but most of their stuff looks really amazing. It's not like there aren't any designers out there ...
      • by johnpaul191 (240105) on Thursday March 03 2005, @09:45AM (#11833645) Homepage
        the current mini ITX board will not fit inside the Mac Mini's case if you are trying to get the same footprint.... remember when Kevin Rose from TechTV tried to put a windows running thing in the Mac Mini case? he used a pre-release nano-ITX mobo.
        This intel mockup is an empty plastic box with a wristwatch glued to the front. while Kevin could not fit in an optical drive, he got a lot farther than Intel did.
        on top of that the Mac Mini has some extra room and an unused internal firewire connection that this week sparked speculation of possible future revision, or that the rumored built in iPod dock was in the plans at some point.

        http://www.kevinrose.com/index.php/weblog/comments /project_mini_pc/ [kevinrose.com]
  • Not "Upcoming"! (Score:5, Informative)

    by Some guy named Chris (9720) * on Thursday March 03 2005, @09:26AM (#11833409) Journal

    From the second paragraph of the article: " It's unlikely that Intel itself would build such a device."

    Then, the article clearly goes on to say that this is a empty plastic shell, designed merely to inspire Intel's partners, not an example of any upcoming Intel product. I guess that doesn't sound as exciting and inflamatory, though.

    • by artemis67 (93453) on Thursday March 03 2005, @09:51AM (#11833708) Homepage
      is that the maketing position for the Mac Mini is to convert Windows iPod users who are sold on the Apple brand but think even the iMacs are too expensive.

      Who, exactly, is the target market for the x86 Mini? PC's are already dirt cheap, and we know that shrinking down the form factor like that will only raise the price over existing desktop PC's. They aren't going to convert Mac users, because Mac users a) don't buy on price alone, and b) already have a Mac option in that category, so they will buy the Mac Mini.

      Logically, for Intel to compete against the Mac Mini, they need to develop an iPod killer, not another desktop system.
  • I'm going to switch (Score:5, Interesting)

    by SamSeaborn (724276) on Thursday March 03 2005, @09:27AM (#11833414)
    I'm a long-time PC user that's finally had enough. I'm switching to a Mac mini, but I'm waiting for the next hardware update (probably in August, I'm guessing?) and for Tiger to be released.

    Sam

  • by MooseByte (751829) on Thursday March 03 2005, @09:28AM (#11833431)

    Intel can make whatever shaped/sized box they want, but it's still going to ship with Windows for Joe Consumer. A box that can get easily 0wned is what people are growing weary of. Mac Mini targets those folks as well as iPod users (not necessarily separate groups there). This knock-off once again misses the point.

    What makes this interesting is how well it runs Linux. Otherwise.... pfffft!
  • by hydroxy (863799) on Thursday March 03 2005, @09:28AM (#11833436)
    They always seem to want to copy what Apple does... but they muck it up and end up going nowhere with it. I would think that they would have learned after everyone and their mother tried to copy the iMac with no success.
  • Uh... (Score:5, Funny)

    by NardofDoom (821951) on Thursday March 03 2005, @09:29AM (#11833441)
    Thus far, the concept PC is just a piece of plastic, literally, although its design showed a clock display and optical drive in front, with ports such as USB, optical audio and FireWire in the back.

    Way to go there, Intel. Suprisingly, it's about as functional as any XP machine once it's been let onto the Internet(s).

  • pathetic attempt (Score:5, Insightful)

    by PureCreditor (300490) on Thursday March 03 2005, @09:30AM (#11833465)
    If Intel is truly the industrial leader (true)and innovator (questionable), then they should come up with a radically different concept PC to compete with Mac mini, and yet can target the same audience. Having a carbon-copy of Mac mini is the same as saying :

    their design is superior, the only thing special about ours....we use a x86 cpu!!

    Reminds me of Creative Zen looking awfully similar to the iPod mini, but much uglier colors.
  • by qwertphobia (825473) on Thursday March 03 2005, @09:38AM (#11833553)
    Let me see if I have this right...

    Apple creates something beautiful again, and everybody says "Wow, it's perfect, but it's an Apple".

    Then within a few months {"Intel", "Dell", "Microsoft", "Compaq"} tells the rest of the world "it's alright, go ahead and start copying Apple".

    So everybody does, and tells {"Intel", "Dell", "Microsoft", "Compaq"} how great they are.

    again.
  • by KajiCo (463552) on Thursday March 03 2005, @09:38AM (#11833556)
    The whole poing of the Mac Mini is that it's a small affordable system that comes preinstalled with; an OS, a Photo Editor, Movie Editor, Music Player, DVD/VCD designer, and Music Composition software. Additionally most Macs comes pre-installed with Apple Works and World Book Encyclopedia.

    Not to mention the splendor of no Adware or a major risk of viruses.
  • by ehack (115197) on Thursday March 03 2005, @09:40AM (#11833586) Journal
    So far, Intel has enforced market segmentation: You could get a laptop *or* a space-heater. This model is an indication that laptop processors will now be allowed to trickle into the general market. Ipod sized servers and child-pizza sized desktop comps are well within Intel's ability - just look at the size of the "computer" in your laptop.

    Microsoft will doubtless resist the move: if it's not a "PC" then clients might not want "Windows", that clunky 19th century command center for a steam-powered computing box. Dell etc will also resist, because clients might get into the nasty habit of upgrading their CPUs only; even worse, some might dump laptops in favor of just taking their company "mini desktop" home in the backpack.

    Summary - the Mac mini has broken Apple's hi-price policy, but it has also broken many of the unwritten laws of the PC cartel. Clearly, a form factor who's time has come !
  • by kajoob (62237) on Thursday March 03 2005, @09:40AM (#11833588)
    I was a Dos/Windows (then to some extent Linux) user my entire life. I now am the proud owner of a Mac Mini. I haven't booted into windows once since I got it. I got sick of all the viruses/spyware/malware in windows and the fact that , althought windows gets the job done, it's not enjoyable to use.

    I would have NEVER bought a mac had they not released the mini because I was not about to pay a premium for hardware when I don't do any graphic design work or play many games. So all these companies that are trying to release a Mac Mini killer are barking up the wrong tree when they just release a traditional pc with a small footprint. It's the operating system, stupid! I don't have an answer for them because I just don't think linux is ready for prime time yet, but I am evidence that people are ready for an alternative, but it has nothing to do with the fact that our computers are too big now. If apple had released a $499 machine that was the size of a G5 tower, I would have bought that as well.

  • by 10Ghz (453478) on Thursday March 03 2005, @09:45AM (#11833637)
    ...Mini Me Too?
  • Why is no one talking about this part of the article:

    At the same time that Intel is looking to push computermakers on the design front, it is also working to improve the quality of such devices. It is also working to ensure that content can be secured to the satisfaction of Hollywood studios, which will decide whether or not to make their movies available on such machines.

    MacDonald brought Microsoft eHome executive Joe Belfiore on stage to talk about collaborations between the two companies. He spoke about an effort to make sure Microsoft's digital-rights management technology is compatible with Intel's push for standards to enable content to move among home devices easily while still being protected from widespread distribution.

    A Disney executive also spoke about the potential for bringing its Moviebeam service to PCs. The service, which offers more than 100 movies on demand, currently works only with set-top boxes.


    That seems to be more disturbing than Intel trying to get manufacturers to compete with a mini-esque PC.
  • by standards (461431) on Thursday March 03 2005, @09:47AM (#11833660)
    Sadly, it does seem to me that Apple is the only one out there that innovates and inspires.

    At one time, Compaq, Dell, and even Microsoft could be expected to innovate. Just look at the original Armada. Visual Basic 3.0. the Pre-inspiron laptops. Ya, they weren't the best products ever, but they were very innovative, industry-changing ideas at the time.

    Now they're just a slow evolution of an old idea. For people who don't like the press that Apple gets, and would like to see others garner some press time - well, what the hell has ANYONE in the industry done in the past 5 years?

    Intel does not need to inspire the industry with a Mac clone. The industry has seen it - and is merely betting that people won't switch.

    That's a good bet, but it shows me how much the PC industry has totally lost it's spark of innovation, despite loads of inspiration from a non-competitor.
    • Re:Jeebus (Score:5, Insightful)

      by LarsWestergren (9033) on Thursday March 03 2005, @09:51AM (#11833713) Homepage Journal
      What the hell is happening to the PC industry? It used to be all about making better faster machines with more features and now the trend is to make smaller machines with less features?????

      What happened was that people got fed up with big ugly boxes that used a lot of power to make a lot of noise and heat. Especially since few people apart from gamers need the processing power of new machines. Being small, unobtrusive, less energy hungry, cool and quiet are also features you know, stuff that a lot of people are obviously willing to pay for. Hardly marketing spin.
    • Re:Jeebus (Score:5, Insightful)

      by Dirk Pitt (90561) on Thursday March 03 2005, @09:51AM (#11833719) Homepage
      used to be all about making better faster machines with more features

      Maybe it's shifting towards adequetly powered machines with features that actually work all of the time.

      computer is a tool, not a toy, when did we see a shift from functionality to marketing spin?

      As soon as Joe Consumer wanted one in the living room instead of just the home office. Why is this a bad thing? Miniaturization will just increase the pervasiveness of computer hardware in general. There *needs* to be a paradigm shift in the PC industry. These things need to go from tempremental monsters that need more attention than my two year old, to appliances on par with my Tivo. To an extent, Mac is successfully in this transition state already. (no - I'm no fanboy, don't even own one, but I think they're well made)

    • by 2nd Post! (213333) <gundbear.pacbell@net> on Thursday March 03 2005, @09:54AM (#11833733) Homepage
      Because the Mac mini shipped. It's why Doom 3 shipping is news, while the milestone of Duke Nukem Forever is not.

      Mini ITX boards have been around for years; Mac minis are 1/3 the volume and 1/2 the size. Nano ITX has been announced many months before the Mac mini, but hasn't shipped yet, while the mini has. Even still, when someone took a prototype nano-itx board and tried to fit it into a Mac mini, it was discovered it didn't fit; they hat to saw down the heatsink AND they had to remove the optical drive, so the Mac mini is STILL smaller than nano-itx.

      There's nothing revolutionary about the mini, other than it's size AND price; the only similar PC is the Cappuccino PCs, which are slightly smaller, but nearly twice as expensive. Even Shuttle based boxes, which can hold almost 3 Mac minis inside them, cost more.
    • by cowscows (103644) on Thursday March 03 2005, @09:55AM (#11833744) Journal
      The mac mini qualifies as news less for its form factor and more for its price. An actual Apple computer for $500? Scandalous. It's certainly applicable to slashdot, where for years people have been talking about how they're fascinated by OSX, they respect the general quality of Apple's hardware, they just couldn't justify the high prices for a machine to play around on.

      All of a sudden, an entry level Mac is now truly entry level on price. And a lot of people have said that price was the biggest thing that PC's had over Macs.

      The empty box from intel is interesting just because it's so obviously inspired (copied) from Apple. It really looks like they just painted over the apple logo, put a couple lines across it, and glued a little digital clock to it. It's amusing for the same reason that the early imac knockoffs were. There's hundreds of ways to make an all-in-one machine, and using curvy, translucent, brightly colored plastic isn't the most obvious one. I'm all for sharing and the progression of knowledge, but there's a difference between building upon what came before, and just throwing out a me-too product.