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Apple Rejects Nine Inch Nails iPhone App

Posted by timothy on Sat May 02, 2009 09:57 PM
from the you-must-be-this-tall-and-this-melodic dept.
jarrettwold2002 writes "Trent Reznor of Nine Inch Nails announced via his Twitter account today, 'Apple rejects the NIN iPhone update because it contains objectionable content. The objectionable content referenced is "The Downward Spiral."' The initial NIN Access iPhone app garnered much fanfare (Wired article, Guardian article) and was approved by Apple. The update has been rejected due to an album reference. If Nine Inch Nails is having problems with censorship and approval what kind of problems are you having with the iPhone app approval process?"
+ -
story

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[+] Hardware: Apple May Loosen Restrictions With iPhone 3.0 178 comments
mr100percent writes "Apple rejected the iPhone aggregator app Newspapers because of a topless photo in one of the app's subscribed-to papers. In the rejection message, Apple noted that Parental Controls have been announced for iPhone OS 3.0, adding that it 'would be appropriate to resubmit your application for review once this feature is available.' Rumor sites are speculating that Apple will relax their content restrictions once the 3.0 update puts parental controls in place. This may mean that apps like NIN will be allowed in the future."
[+] Apple Reconsiders, Approves NIN iPhone App 146 comments
gyrogeerloose writes "According to MacRumors, NIN's iPhone application has been approved. Trent Reznor has reported via his Twitter account that the now-approved app was resubmitted without modification, which suggests that Apple reconsidered their initial rejection. This should really come as no surprise to anyone who follows Apple news since it follows the company's typical pattern of handing potentially controversial iPhone apps, especially when it concerns high-profile rejections."
[+] Apple Refusing Any BitTorrent Related Apps? 296 comments
jamie pointed out what appears to be an unfortunate policy for Apple's app store that is refusing anything to do with BitTorrent. The example is a remote control app that allows a user to interface with their Transmission BitTorrent client. This certainly isn't the first complaint over app store policy. Issues from the return policy to the "objectionable content" of Nine Inch Nails have some developers concerned over what Apple is doing to the market. Of course, many are quick to remind that it is Apple's store and they are free to do whatever they want with it.
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  • Gee. (Score:5, Funny)

    by Anonymous Coward on Saturday May 02 2009, @10:02PM (#27802965)

    Looking at his Twitter feed, who woulda thought that Trent would be such a boring twit?

    Oh, so THAT'S how it got its name.

    • What the hell?! (Score:5, Insightful)

      by Man On Pink Corner (1089867) on Saturday May 02 2009, @11:07PM (#27803379)

      Apple sells The Downward Spiral on iTunes!

      Apple is starting to sound like Sony, where two (or more) competing ideologies threaten to drag the entire company down. Jobs needs to issue a set of objective, fair guidelines that apply across ALL content Apple sells on ALL of its storefronts. And yes, those guidelines need to come from His Steveness Himself, so that random lackeys in the App Store aren't left making judgment calls on the company's strategic direction.

      This really is pretty outrageous; if you've seen the advance publicity for the NIN app, you'd probably agree that it was looking impressive as hell.

      • Re:What the hell?! (Score:4, Insightful)

        by Anonymous Coward on Saturday May 02 2009, @11:32PM (#27803517)

        Starting? Apple has always been a DRM peddling big-media supporter, it's just that the honeymoon period they had with fanboys distracted everyone from this fact. Now that the novelty of shiny white gadgets is wearing off, perhaps we'll start seeing a bit more objectivity and a little less worshipful adoration from Jobs' zealots.

          • Re:What the hell?! (Score:5, Insightful)

            by nabsltd (1313397) on Sunday May 03 2009, @10:37AM (#27806511)

            Yes, after years of selling you DRM-infested music, Apple was one of the first* to ask to be able to sell without DRM so that they could re-sell you the same music, thus milking you for every penny as the GP said.

            *By "one of the first", I mean "third or fourth out of the six or seven large downloadable music stores". EMusic [emusic.com], Amazon [amazon.com] and others all offered DRM-free music before the Apple iTunes store.

      • Re:What the hell?! (Score:5, Insightful)

        by retchdog (1319261) on Saturday May 02 2009, @11:34PM (#27803523) Journal

        iTunes has some songs tagged as adult content; I'm sure Spiral qualifies. On the other hand, the app store doesn't which explains this "paradox" up to first-order.

        The obvious question is why the app store doesn't have an adult content section. The answer is pure politics; just calling something "adult software" (or even admitting you stock such things) has a stink of "low-art" about it: crude S&M games or masturbatory aids. On the other hand, "adult content" in music typically just means that you maybe don't want a 12 year old listening to it. Your adult friends typically wouldn't hide their NIN, but they'd hide their copy of rapelay [boingboing.net].

        And, an accurate label like "non-adult software containing/accessing music which would be labeled `adult content'" is too risky for Apple to feed its users, who might well just read it as "adult software". Sad but true: 90% would, left alone, ignore it; 5% would be in the niche; and (of course) 5% would raise holy hell about how Apple is going to start selling porn-games and rile up the 90%. It's more un-Apple than putting EQ levers or a microphone on an iPod; just icky and won't happen.

        • Re: (Score:3, Interesting)

          Tagging it as "rated mature" is a little easier for people to digest, while still allowing Apple to reject apps with overly sexual or extremely violent themes. While not perfect, Apple should adopt something similar to the ESRB rating system for games for it's app store.
        • Re:What the hell?! (Score:5, Interesting)

          by AHuxley (892839) on Sunday May 03 2009, @12:21AM (#27803759)
          The only paradox is how Apple will protect its revenue stream.
          If every band or artist can just make a ssl like front end on their 'web page' in the phone, then its pure profit back to them.
          Its like a concert in your pocket, small payment out for software, music as content back. The fans love it as *every* cent goes back to the person they adore. Exclusive content and a degree closer to the band.
          Apple then becomes a packet pusher that can be replaced with any device with a chip.
          A netbook in your pocket.
          A 16:9 lcd, an audio chip, some encryption and networking?
          Very easy to find, then add Linux or some other off the shelf OS.
          The final step is to get the artists to build their own plugin gui.
          Out source that to the fans calling it a 'contest' with great prizes :).
        • Re: (Score:3, Informative)

          They have complete control of the App Store. There's absolutely nothing stopping them from forcing developers to rate their apps for intended audience, much like the TV ratings (Y, Y7, 14, MA, with the D,S,L,V flags) or video games. It allows them to still disallow outright porn while flagging potentially-offensive software appropriately.

          • Re:What the hell?! (Score:5, Insightful)

            by Plunky (929104) on Sunday May 03 2009, @01:17AM (#27803991)

            "I want to fuck you like an animal / I want to feel you from the inside" is deliberately one of the most inflammatory chorus lines ever seen in the mainstream.. moms seeing those slick iphone commercials and thinking of buying one for christmas might freak if they heard about that song being "promoted" on the app store that their kid will be browsing innocently.

            Um, how do you suppose they got to be moms in the first place?

            and, I don't understand how its 'inflammatory'? It is crude but hey, thats what immature is all about..

            • Re:What the hell?! (Score:4, Insightful)

              by kklein (900361) on Sunday May 03 2009, @07:30AM (#27805301)

              It is crude but hey, thats what immature is all about..

              That is not a song about sex; it is a song about alienation and loneliness, and using sex as a replacement for real spiritual closeness, even when we know that's what we're doing.

              Sorry. Rabid NIN fan. And I am an adult. Speaking from the standpoint of someone who (unfortunately) has a BA in literature, and therefore has spent a lot of time pulling art apart, I would suggest that the reason for Reznor's continued success and dedicated fanbase spanning a couple generations now is that his work very well may be crude, but it is always honest, and is never immature. To be honest, his lyrics are kind of flattening out (while his music gets better and better--normal for pop musicians, I think), but the guy knows how to express himself poetically.

              Back to the topic at hand, however, I understand Apple's position to a certain extent, after the whole baby-shaking incident, but... come on. This is one of the most successful bands of the 1990s, which is still touring sold-out arena shows today. He's pretty mainstream at this point, especially since most of us who got into NIN in the early 90s have kids of our own now. I don't, but if I did, I'd be stoked if he/she got into NIN when he/she was old enough to get it. With my luck, and the way kids turn out, though, they'd probably get into Phish or something (shudder) --oh well, at least Phish knows how to play and does a great show.

              • Re:What the hell?! (Score:5, Insightful)

                by Plunky (929104) on Sunday May 03 2009, @02:50AM (#27804307)

                Hopefully they got to be mom when they we're adults, and that's the point here.

                I don't see how its at all relevant

                You need to be an adult to sign the contract for your shiny new iPhone, also to have a credit card to pay for things at the App store, and to top it all, this app is presumably only of interest to Nine Inch Nails fans who, get this, already listened to their explicit music which is in fact available from iTunes?

                Actually, I have no idea if any of that is true since I don't have an iPhone and am not able to run the software to access their marketplace..

          • Re:What the hell?! (Score:4, Interesting)

            by greyhueofdoubt (1159527) on Sunday May 03 2009, @08:59AM (#27805749) Homepage Journal

            Hey, do you like the rolling stones? Ever listened to the words from "sparks will fly" (I know you'd recognize it, it's on the radio all the time)?

            "You'd better grease up
            I'm coming back
            You're going to catch fire
            (....)
            You'd better grease up
            I'm coming back
            You're going to catch fire
            (...)
            When I finally get myself back on you, baby
            I'm gonna step on the gas
            I want to get there really fast
            I want to fuck your sweet ass"

            Never noticed that a popular classic rock song is about anal sex? Pay more attention. Rock and roll is ALWAYS about sex on one level or another.

            Relax. If you want to go after someone, go after Britney or the dozens of singers *explicitly packaged for children* but with songs about lust and fucking. That is, to me, way more screwed up than NIN. How are you supposed to keep that Disney sex shit away from your kids when it is blasting on the media meant for kids? Ask any parent if they know the lyrics to any flo-rida song.

            -b

  • by runlevelfour (1329235) on Saturday May 02 2009, @10:02PM (#27802973)
    Hey if Apple wants to reject a killer app from one of the most popular contemporary artists I guess that is their prerogative. Pretty stupid effiing move, and I guess Trent will have to take his application (and devoted money spending fans) elsewhere I guess...
    • by TiggertheMad (556308) on Saturday May 02 2009, @10:27PM (#27803113) Homepage Journal
      I guess Trent will have to take his application (and devoted money spending fans) elsewhere I guess...

      Or he will write a song about Apple. Knowing Trent's material, Apple better hope he just moves on, because I doubt they will want to license it for a commercial...
      • by Anonymous Coward on Saturday May 02 2009, @11:22PM (#27803459)

        No problem. Microsoft will.

      • Re: (Score:3, Insightful)

        Trent Reznor has been a Mac user [audiohead.net] and evangelist [macuser.com] for the better part of two decades.

        His use of Macs go back to "Pretty Hate Machine" and an old Mac Plus.

        "I made Pretty Hate Machine using a Mac Plus, an Emax keyboard and a Mini Moog," says Reznor. "That set up was cool because it was so limiting that it forced you to get the most out of what you had to work with. It was just basic MIDI, with no digital audio. But I knew the three pieces of gear I had inside and out."

        And now they've pissed him off. Bad idea. S

      • by amRadioHed (463061) on Sunday May 03 2009, @03:26AM (#27804453)

        He didn't already write a song about Apple? I wonder what "Happiness in Slavery" is really about then.

  • TFA? (Score:4, Insightful)

    by LaskoVortex (1153471) on Saturday May 02 2009, @10:03PM (#27802977)
    Which of those links has TFA in question? 140 bytes of twitter? A you tube video. WTF is so bad about "downward spiral"? I'd RTFA if there was one.
  • No problems at all (Score:3, Insightful)

    by Anonymous Coward on Saturday May 02 2009, @10:12PM (#27803033)

    With jailbreaking it, I don't have problems at all. I can write my own programs using free software, upload them without paying $150 to access my own device, and share them with my friends. I can do a lot more than Apple would let me in their walled garden. The only question is how soon untill mainstream companies/groups like NIN release their promotional apps on the distribution channels for jailbroken iPhones.

  • by AnalPerfume (1356177) on Saturday May 02 2009, @10:13PM (#27803039)
    Now Trent has publicly stated the reason for it's rejection, does that not break Apple's NDA rules on "don't talk about rejection"? Will Apple throw more PR petrol on themselves by fighting Trent with a lawsuit instead of trying to let the embers die out?

    Is anyone really surprised with another Apple rejection on dubious grounds? Perhaps the real message is that Apple design their products for good church going people who would rather vote Democrat than see anything with a little adult content. The way I see it, is that there are a LOT more "adult" users who would rather have the choice of content, even if they wouldn't consume it themselves. This means that Apple are seemingly intentionally cutting themselves off from that spending power.

    We complain rightly about government treating us like children, making our decisions for us with little right of reply, yet it seems if you stick a flashy interface on it and apply some PR brainwashing it's all good and dandy.

    For the Apple fanbois, feel free to mod me down for speaking ill of the almighty......the power of Jobs compels thee.
        • Re: (Score:3, Insightful)

          If it's simply a case of adult lyrics, mark the content as such and allow it. Let the people decide for themselves if they want adult content or not. They do already have an "explicit" tag in iTunes.
        • Re: (Score:3, Insightful)

          This conservative mindset ... seem content to have all their censored for their own good

          Indeed.

          OK, let's put "The Greatest Nigger Jokes of All Time.app" up on the store and see how cool liberals are with it.

          Oh, wait, the liberal mindset "like to live in a bubble where the real world does not enter" and "seem content to have all their censored for their own good" too?

          Funny, that...

  • by rob1980 (941751) on Saturday May 02 2009, @10:15PM (#27803049)
    I'm not really into NIN but I watched the Youtube video explaining what the app is. This is something Apple should be promoting because it does a pretty good job of taking advantage of the platform's capabilities - not suppressing because it contains a reference to a 15-year old album.
  • by syousef (465911) on Saturday May 02 2009, @10:18PM (#27803067) Journal

    Fuck any platform where the vendor must approve content. (In this case that means fuck Apple, which immediately means I get modded up and down until the fanboi zealots are the only ones modding and I end up with a -1).

    We've seen open platforms dwindle in past years. PC gaming is in decline. Most consoles need all manner of hack and mod to run home brew content. Hell even GPS APIs (like TomToms) have been discontinued on newer models. We've gone from a society of tinkerers where the best idea wins to an increasingly IP law based profit model that stiffles innovation.

    Hell I don't even understand why objectionable content needs to be censored like this. For the most part don't buy it if you're offended. For the truely heinous stuff like that shake a baby to death iPhone app that was in the news lately, existing laws should be brought to bear if applicable. ...and you know what? I say this knowing that I fucking can't stand NIN music. As far as I'm concerned the only thing close to being any good they ever did was Closer, and that sold more on novelty and shock factor (and as a shagging song) than anything else.

  • Enough Already (Score:5, Interesting)

    by CSMatt (1175471) on Saturday May 02 2009, @10:20PM (#27803077)

    I am sick and tired of articles like this, where the developing community has surrendered to Apple the rights to veto apps, for pretty much any reason, that they no doubt worked hard on, as well as giving Apple the ability to retroactively change their minds and kill apps on paying customer's phones. Why is is so acceptable for Apple to do this, when it clearly is not acceptable in the PC* world? Why do developers put up with this kind of draconian control by a third party over their own apps?

    I for one can't stand it. To all developers of the iPhone, please stop developing for the iPhone. Hit Apple where it really hurts and develop for Android (not on the Market), the Freerunner, or pretty much any other platform instead, where you don't have to appease some entity that really needs you more than you need it. Don't just make an app that needs jailbreaking, as this still targets the iPhone and consequently still gives Apple more revenue and more power to control developers. If Apple insists on this kind of control, let them get their comeuppance.

    *Note by "PC" I mean microcomputers, not Windows machines.

    • Re:Enough Already (Score:4, Informative)

      by kraln (1477093) on Saturday May 02 2009, @10:36PM (#27803169)
      Maybe if those other platforms you mentioned had sdks and documentation nearly as nice. I've developed for blackberry, and for android, and it's a crapshoot.
      • Re:Enough Already (Score:4, Insightful)

        by Vitriolix (660279) on Sunday May 03 2009, @01:15AM (#27803973) Homepage

        This is such a farce, you need to read a little deeper than the glossy "gold rush" articles. there have been a very *small* number of people who got lucky and struck it rich, but as in all gold rushes, there are now so many people trying to get theirs, that the app store has become a wasteland clusterfuck of shitty me2 apps. Now, like everywhere else in life, you have to a) have a good application b) have good marketing c) have some luck to make money with iphone apps.

  • by headhot (137860) <tom AT rupture DOT net> on Saturday May 02 2009, @10:42PM (#27803213) Homepage

    I wouldn't mind having the app on my gphone.

  • Just more proof... (Score:3, Insightful)

    by Ogre332 (145645) on Saturday May 02 2009, @10:52PM (#27803277) Homepage

    that no matter how hard Apple argues it, they're just as bad as Microsoft.

  • by Jackie_Chan_Fan (730745) on Saturday May 02 2009, @10:53PM (#27803299)

    iTunes sells Trent Reznors Music but wont distribute his App?

    HUH?

    Shouldnt Apple be giving the big "DUH" on this. What the fuck is Apple thinking?

    I thought Apple was the "artist" friendly computer platform. You know that image they try to sell us on, using that hip "Mac guy"...

    BEGIN SCENE

    MAC GUY: "Hey PC, I'm a MAC, I dress like an artist, but really I'm just another fake image driven sock puppet for an evil corporation"

    PC GUY: "Boy, I sure know how what it feels"

    FADE TO WHITE

    Apple.. Think What We Allow You To.

    END SCENE.

    Apple really has changed over the years. Its a very snobby platform for so called "artists". I find it histerical when I see college students thinking they MUST get a MAC if they will ever be an artist. Its just embarrasing. As if a platform makes you talented... If only it were that easy.

    Image is everything, and Apple really needs to change direction and stop censoring song titles on itunes, and stop censoring applications. Simply have parenting mode settings in Itunes. Thats all you need. Let the parent decide what is right for their children. AND MORE IMPORTANTLY... Let us ADULTS choose what is right for us.

    Oh and btw to you snobby college students that think you're artists because you just bought a Mac. You're wrong :) 95% of todays blockbuster films are made with windows pcs and linux pcs running various kinds of special fx software. Photography is done on both platforms but windows users out number mac users by a far.

    Music? Sure... Protools for the Mac... of course! No wait... How about Nuendo for the PC? :) Far better.

    Final Cut? ok you got us. :P

    Hey will still have avid though... and the entire 3d animation industry.

    • by Swizec (978239) on Saturday May 02 2009, @11:06PM (#27803373) Homepage

      Oh and btw to you snobby college students that think you're artists because you just bought a Mac.

      I bought a Mac because at the time it was the most powerful machine packed into the thinnest and lightest package (so it fits in my backpack nicely) with the longest batter span.

      That was two years ago. Nowadays I'd buy a Mac because having dropped it a lot I've come to appreciate the aluminium case and I do believe it's still the best battery life for a laptop with a graphics card that has its own memory ... plus the touchpads are just bloody awesome.

      Art has nothing to do with it, it's just a better (portable) computer

    • Re: (Score:3, Insightful)

      Artist friendly because originally the best software for art & music ran on Macs first. Or Amigas, for that matter. Obviously that stopped being the case by the time XP came out, since PCs had caught up in terms of hardware and the Windows audience was over 90% and certainly not worth ignoring.

      But you know that Pro Tools is released for PC as well, right? And that Adobe, as well as everyone else, treats the platforms more or less equally these days?

      These are platforms that people get actual work on, thi

  • by mister_playboy (1474163) on Saturday May 02 2009, @11:22PM (#27803455)

    Trent Reznor is the artist with the most tech savvy attitude on the planet, at least as far as popular acts go. He currently has no record label contract and surely will never again have one, he has released music for free (as in beer), and has released music under the CC license, allowing fans to freely share and remix it. He has leaked his own material (the Broken Movie and the Closure DVD) to The Pirate Bay to overcome legal entanglements, because he wanted his music out there for people to hear. Like his music or not or not, you have to give him some credit for breaking out of the mainstream and proving the old record label system of doing things is not a necessity and can be overcome.

    His attitudes resonate with a lot of us here on /. and I wouldn't be surprised if he is a member of this site.

    Apple should reconsider... Trent has probably made the majority of his music on Apple computers, so he is a highly visible user of their products, not just "some musician". They should have embraced the marketing opportunity presented here.

    I hope Trent shuns them for this... Apple's control freak attitude does not match with Trent's embrace of freedom, in both the monetary and the speech sense of the word. I say he is a trailblazer, the first big artist of the post RIAA/copyright dominated world. The first artist of the 21st century and the digital information age.

  • There was a piece on G4TV [g4tv.com] a while back about a game [persuasivegames.com] parodying airport security policies. While you might think Apple objected to the concept itself, they rejected it instead for "inappropriate sexual content", without telling the developer what specifically they objected to, leaving him rather confused since the game wasn't sexually explicit at all. It turned out, after some months of guessing and resubmission and trying to contact people, that what had offended Apple was the inclusion of items like underwire bras (which are notorious for setting off metal detectors).

  • Amazing.... (Score:5, Insightful)

    by Eric Freyhart (752088) on Sunday May 03 2009, @12:43AM (#27803851)
    I have been a developer for over 30 years. My first application (we called them "programs" back then) was on the TRS-80 microcomputer sold by Radio Shack. In all this time I have seen a very disturbing trend towards closed operating systems and platforms. If the automotive industry operated the same way, you would be forced to only buy service and parts from "authorized" centers and distributors. This was long ago outlawed by state and federal regulations. If Microsoft were to only allow "approved" applications on their OS (computer or mobile), the federal government would be looking at a major case against their anti-competitive behaviour. Is there really a clause in the TOS for iPhone developers that they cannot say anything about a rejected application? Wow. I cannot understand how any company in todays market can get away with that. Well, lets see... Microsoft: open and free development for their platform, and will run on multiple hardware configurations. Google: open and free development for their platform, and will run on multiple hardware configurations. Apple: closed platform with final say of any application developed, and with a percentage of all applications being paid to Apple Corp. Can someone tell me again why I should by an iPhone? Can someone tell me why Apple has not been taken to court? Can someone explain to me the hype on why Apple is so much better than MS?
    • Re: (Score:3, Interesting)

      by Anonymous Coward
      that's odd. I signed up a few days after 3.0 beta was released (when they would have had a huge influx of sign ups) and got approved the next day. perhaps you should give them a call and see what the hold up is
      • ... and get off my lawn! seriously though, i'm all for folks like you trying to make a profitable business but frankly, you (and the rest of the industry) need a better business model. let me make analogy from your time period you're selling horses and but steve jobs is really henrey ford, and itunes? well, you can call that the assembly line. what you offer is obsolete.

        should artists get paid for what they do? sure, but everyone wants to eliminate the middleman. if you cant find a good reason for peop
      • by Snarky McButtface (1542357) on Saturday May 02 2009, @11:00PM (#27803339)

        Oh my. The Christians are pirating music?