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Steve Jobs Hates Buttons

Posted by CmdrTaco on Wed Jul 25, 2007 09:47 AM
from the also-buffy-hates-vampires dept.
ElvaWSJ writes "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. The iPhone is Steve Jobs's attempt to crack a juicy new market for Apple Inc. But it's also part of a decades-long campaign by Mr. Jobs against a much broader target: buttons. The new Apple cellphone famously does without the keypads that adorn its rivals. Instead, it offers a touch-sensing screen for making phone calls and tapping out emails. The resulting look is one of the sparest ever for Apple, a company known for minimalist gadgets. "
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  • by gregarican (694358) on Wednesday July 25 2007, @09:49AM (#19983243) Homepage
    They should have had the Thing using one of the prototype iPhones in the first Fantastic Four movie when he was trying to call his girlfriend..."Damn buttons!!!"
  • by grahamsz (150076) on Wednesday July 25 2007, @09:50AM (#19983259) Homepage Journal
    I've seen the flashy videos, but how easy is it to type on the damn thing without tactile feedback.

    I've got a little T-Mobile Dash/ HTC Excalibur and i can actually type really quickly on its tiny keyboard. I find it hard to believe that without feedback it could be better.
    • Re: (Score:3, Informative)

      The hard part for me was that to type a letter you have to cover the letter with your finger; I'm used to palm pilot so tended to type with the tip of my finger and got the key below and outside the one I was aiming for. It takes a little getting used to but after a few days use you can type nearly as fast.

      What would really help is if all of iPhone's apps used the widescreen keyboard when you turn the unit sideways. For now it only does this in Safari (and it has to be in landscape mode before you brin
    • by snowwrestler (896305) on Wednesday July 25 2007, @10:28AM (#19983863)
      I've tried out a couple friend's iPhones and was very impressed at how fast the typing was. I've been thinking about why, and here's what I came up with:

      - No pressing required - Because I didn't need to press the buttons down--just touch them--it felt easier and faster to type. It's more of a smooth easy motion from button to button.

      - Predictive targetting - In the middle of common words, I was able to trigger the correct next letter even if I didn't nail the button image exactly. I even experimented with it a bit, going successively faster and sloppier (aw yeah), and it was surprising how imprecise I could be and still get the word right or mostly right.

      - Easy correction - With the touch screen and "magnifying glass" cursor control, it was easy to go back and correct mistakes after typing. So I found that it was best to just plow through typing the entire thing, and then go back and make corrections if needed.

      It's definitely a different style. For me, typing on phones usually works best if I get it exactly right as I type. The iPhone is more like touch-typing on a regular keyboard--just blast through and correct after the fact if needed.

      And like touch-typing, there is definitely a muscle-memory aspect to the iPhone. The keys don't have a feel to them, but they are always in the same place. I was faster after about 15 minutes because my fingers were "calibrated" to where the keys are. Those with good hand-eye coordination (gamers for instance) will have an easier time with this IMO.
        • by soft_guy (534437) * on Wednesday July 25 2007, @11:49AM (#19985089)
          It doesn't fix bad spelling. It fixes imprecise typing. These are two VERY different things. For example, if I am typing the word "example" and I'm a bad speller and I think it is spelled "exampal" the iPhone doesn't fix this - I get "exampal". However, if I know how to spell it correctly and I press down in the exact same spot for the p and l, I get "p" and then "l". In fact, when I tried typing this word in a very sloppy way, it was hard to get the iPhone to not recognize it correctly. I even intentionally missed the x by typing c instead and by the end of the word it had auto-corrected it. So, no, the iPhone doesn't ruin (or fix) your spelling.
      • by smitty97 (995791) on Wednesday July 25 2007, @10:33AM (#19983935)
        I hit the wrong buttons all the time. The beauty is, the iPhone corrects me. As long as you type real words, not abbreviations like wtf, omg, brb, and c u l8r, the software will get my sentence right. Don't stop to correct your mistakes. Don't even look at the typed words, look at the keyboard. Just keep typing, and you can be very fast. Use the force.
  • Problem is.... (Score:5, Informative)

    by Lumpy (12016) on Wednesday July 25 2007, @09:50AM (#19983263) Homepage
    Buttons are intuitive.

    I design high end interfaces for home theaters (where the remote it's self costs around $2500.00US or more.) and the number one thing my customers like is not the fancy graphics, cool animations or nicely laid out controls on the touchscreen.. but the VOLUME CONTROL HARD BUTTONS built into the side edge. They like being able to without looking press volume up or down or mute instead of having to look at the screen and press a non tactile feedback graphical button.

    Buttons have their use, you cant get rid of them.
    • The best remote is the one my dear friend MKP had. That remote could obey the phone commands, turn on the fan, open the windows and put the tea kettle on the stove. It was a boy from Orissa working for some 500Rs a month. Oh! Those were the days. Mohan! Where are you!!!
    • Re: (Score:3, Insightful)

      Half of the buttons on the iPhone are . . . volume buttons.

      -Peter
    • Re:Problem is.... (Score:5, Informative)

      by Aladrin (926209) on Wednesday July 25 2007, @10:10AM (#19983605)
      I agree. There's a saying for it already: 'There's a time and place for everything.' Buttons, like everything else, have proper uses and can be abused. It's up to the designer to design it properly.

      I just checked with my friend who has an iPhone, and it -does- have hard buttons for volume on the side. So as much as he hates them, he didn't go crazy.
    • Re:Problem is.... (Score:5, Interesting)

      by Cadallin (863437) on Wednesday July 25 2007, @10:20AM (#19983737)
      Personally, I prefer a knob that's connected directly to a Potentiometer for volume control, but that's just me.
    • Re:Problem is.... (Score:5, Insightful)

      by SatanicPuppy (611928) * <Satanicpuppy@@@gmail...com> on Wednesday July 25 2007, @10:22AM (#19983765) Journal
      No offense or anything, but every time I look at my home theater interface I want to go after it with a hammer. I work with complicated crap for a living, and I don't get a 1/10th of the performance I could get out of my system, because the interface is cluttered, busy, poorly labeled.

      Buttons that have one label are used in conjunction with different modes to change properties not reflected in the labeling of the button...Basically, you have to memorize the manual because the interface is the opposite of intuitive.

      It's that way with nearly all consumer electronics. There will be ten buttons but there will be a need for 30 buttons, to follow that button-centric design philosophy, but you can't put 30 buttons on it so the 10 buttons have to have 30 buttons worth of functionality, which means some buttons toggle the functionality of other buttons.

      So, in a nutshell, though I am not completely fond of Apple's obsession with minimalist controls, they do an infinitely better job on their crappiest product than any piece of home A/V equipment I've ever seen. One look at a universal remote will tell you that.
    • Re:Problem is.... (Score:4, Informative)

      by hcdejong (561314) <acme@xmsn3.14159et.nl minus pi> on Wednesday July 25 2007, @10:26AM (#19983835)
      design high end interfaces for home theaters (where the remote it's self costs around $2500.00US or more.) and the number one thing my customers like is not the fancy graphics, cool animations or nicely laid out controls on the touchscreen.. but the VOLUME CONTROL HARD BUTTONS built into the side edge.

      A $2500 remote, and you make do with +/- buttons to adjust the volume? Augh! +/- buttons are a miserable way to adjust such an analogue function. Adjustment is either too slow (going up/down 1 dB per keypress) or too fast (when you hold the button down and the acceleration function kicks in).
      A linear slider or a rotary knob is much better: it allows both fine control, and huge, fast adjustments (without too much overshoot) when needed.

      As far as I know, there are only two remotes that get this right: the Philips SRU 9600 [philips.com], and Quad once had a remote like this.

      I'm using a Griffin Powermate [griffintechnology.com] to control the volume when watching TV on my computer. It's brilliant.
    • Re:Problem is.... (Score:4, Insightful)

      by MobyDisk (75490) on Wednesday July 25 2007, @10:34AM (#19983949) Homepage

      but the VOLUME CONTROL HAD BUTTONS built into the side edge.
      This is an example of a bad use of buttons. Volume controls should be knobs or sliders, not buttons.
    • by mveloso (325617) on Wednesday July 25 2007, @10:36AM (#19983991)
      You're missing the point. Buttons are intuitive, until you have 85 of them, all of which do something obscure.

      The problem with buttons is they take up space - physical space and cognitive space. Watch a 65 year old try and use a modern A/V system remote, and they're totally lost. It's like looking at the cockpit of a 707.

      It's a problem, because while 90% of the people only use 10% of the features, you have to be able to access the other 90% of the features. How many times do you change the surround sound mode of your home stereo? I did it once per input, then never did it again. So why do those buttons still take up space on my remote?

      The harmony remote is one attempt at reducing the complexity - you trade complexity up front (you need to program the remote with your devices) for simplicity later. The above mentioned 65 year old had no problem watching TV with the harmony remote - on a system an order of magnitude more complicated than his.

      The higher-end models have almost no buttons; they have screens that overload. In fact, you really only need four or five for a TV remote: volume up, volume down, channel up, channel down, power, change input. Sure, the number keys are nice, but they aren't necessary.

      However, a more sophisticated remote costs more money. Simplicity always costs more up front, but pays off every day because there's less aggravation. Buttons are cheap. Removing buttons is expensive.
    • Re:Problem is.... (Score:5, Informative)

      by CaptDeuce (84529) on Wednesday July 25 2007, @11:23AM (#19984735) Journal

      Buttons are intuitive

      The iPhone, just like the Mac, has plenty of buttons.

      There are just not many hardware buttons. Really. Bear with me...

      Compare the number of buttons in MS-DOS (or other CLI) interfaces against those on the Mac. The "menus" of a CLI interfacer are like menus at Chinese restaurant. Except, of course, with a CLI you can't point and say "I want this."

      But wait! There's more! A standard Microsoft alert dialog box -- Windows and Mac OS -- typically has a longwinded description of the problem and the same two buttons to respond with: No and Yes. I have an example right here from MS Word for Mac OS X:

      Continue with Save?

      This document may contain formating or password
      protection which will be lost when save in Text Only
      format. To preserve the original document, click No, and
      then save the document in Word format before converting.

      No Yes

      The line "Continue with Save" in itself is rather vague; the user must plow through a lengthly bit of prose (for a GUI) to ascertain just what is going to happen. I'm convinced that Microsoft if using FUD to bully the user to always save their documents in Word format. Changing from any other format to Word format never generates a scary warning.

      Contrast Microsoft buttons to Mac buttons using TextEdit. Changing an RTF document to text the dialog reads:

      Convert this document to plain text?

      If you convert this document, you will lose all text
      styles (such as fonts and colors) and document
      properties.

      Cancel OK

      The differences are striking:

      • The buttons Cancel and OK are used throughout the Mac interface and the meaning is always clear: OK means go and Cancel means stop.

        The meaning of Yes and No are only clear within context. In many, if not most, Microsoft applications, if you choose No, it may not stop, it may go on and do something different. I find most everybody tends to stop and read that lengthly prose to make sure what is going to happen if it's something they haven't done in a while; there's just too much information to gather in at a glance.
      • "Continue with save?" What's that going to do exactly? (This is one of the clearer Microsoft title question so it's not the best example).

        "Convert this document to plain text?" Ah, it's going to... well, the answer is in the question.

      Buttons? It's not how many that's important, it's how soft and clear they are.

      • by ColdWetDog (752185) on Wednesday July 25 2007, @10:14AM (#19983647) Homepage

        And we should value the opinions of people who spend $2,500 on a remote?

        Sure, if they were my customers spending $2500 on a remote, I would value their opinions most highly.

        Would you like an extra button on that button sir?

        • Re:Problem is.... (Score:5, Insightful)

          by TheGreek (2403) on Wednesday July 25 2007, @11:57AM (#19985253)

          You aren't seriously putting remote controls up as an example of why buttons are good are you?

          Why not? The TiVo remote comes to mind as one of my favorites. It's instantly intuitive. I wouldn't see it working nearly as well as a touchscreen without tactile feedback....
          Why not? I'll tell you why not.

          The TiVo remote control is just that. A device that remotely controls another device. You're paying attention to your TV. You shouldn't need to take your eyes off it to change the volume.

          The iPhone isn't a remote control. It's the device you're using, so there's the presumption that you'll be looking at it with some sort of regularity while you use it.
  • Blemishes (Score:5, Funny)

    by sjonke (457707) on Wednesday July 25 2007, @09:51AM (#19983279) Journal
    Similarly, CmdrTaco considers editors to be blemishes that add complexity and hinder the clean aesthetics of Slashdot. He considers them to be blemishes that add complexity and hinder the clean aesthetics of Slashdot.
  • by Drew McKinney (1075313) on Wednesday July 25 2007, @09:52AM (#19983309) Journal
    Funny Jobs hates buttons. Because you know what I hate? Alternate Keypads [thebestpag...iverse.net].

    From the Best Site in the Universe: [thebestpag...iverse.net]
    On an iPhone, you have to press an additional button that opens up an alternate keypad that will allow you to type numbers and punctuation. So typing something as simple as elipses (...) requires you to tap your finger 9 times. Enjoy your phone, losers! People like me who have shit to do will stick to a keyboard that doesn't have its lips wrapped firmly to the user-interface equivalent of a throbbing dong
  • by madsheep (984404) on Wednesday July 25 2007, @09:52AM (#19983313) Homepage
    Note: This is *NOT* child or work-safe material, but is funny as hell whether you like the iPhone or not. If you haven't seen it and have a sense of humor..read on:

    http://www.thebestpageintheuniverse.net/c.cgi?u=ip hone [thebestpag...iverse.net]
  • by jsse (254124) on Wednesday July 25 2007, @09:52AM (#19983317) Homepage Journal
    "While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics.....While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes that add complexity and hinder their clean aesthetics. "

    CmdrTaco managed to break the record of fastest dupe by duping first sentence in the same headline.
  • Buttons as Features (Score:5, Informative)

    by martyb (196687) on Wednesday July 25 2007, @09:54AM (#19983353)
    FTFS:

    While many technology companies load their products up with buttons, Steve Jobs treats them as blemishes [CC] that add complexity and hinder their clean aesthetics.

    I see his point, but OTOH, there are times when buttons ARE preferable. I can text a message on my cellphone without looking at the phone because there is a tactile reference to where each key is located. This is quite handy (pun intended!) Try texting a message inconspicuously at your next boring meeting.

  • by eldavojohn (898314) * <my/.username@@@gmail.com> on Wednesday July 25 2007, @09:55AM (#19983367) Homepage Journal
    Freak button accident when he was seven.

    It's no coincidence that he always wears a mock turtleneck sweater with no buttons to kill him on the front and a pair of zippered jeans.

    You think Ballmer's a nut, you should see Jobs talk to his employees: "For every button I find on this interface, I shall kill you ..."
  • by Joe the Lesser (533425) on Wednesday July 25 2007, @09:56AM (#19983387) Homepage Journal
    *looks into the future*

    How do you turn off the monitor?

    It's easy, you just use the touch screen button there.

    Oh, then how do you turn it back on? ...
  • Tactile Feedback (Score:5, Interesting)

    by iBod (534920) on Wednesday July 25 2007, @10:01AM (#19983453)
    How can sight-impaired users make use of a buttonless phone?

    In the EU there is already legislation to make software, websites and devices accessible. The buttonless iPhone must score pretty low on the accessibility scale.
    • Re:Tactile Feedback (Score:5, Interesting)

      by Tom (822) on Wednesday July 25 2007, @10:16AM (#19983675) Homepage Journal

      How can sight-impaired users make use of a buttonless phone?
      They can't.

      Why should the other 99% of the population abstain from it?

      I'm all for developing devices that make life easier for disabled people.
      I'm very strongly against making life more difficult or limited for the rest of us in order to cater to them.
  • by neapolitan (1100101) on Wednesday July 25 2007, @10:01AM (#19983469)
    This is well in keeping with Apple's philosophy of often breaking convention for "minimalism," which has simply been met with mixed success.

    iMac -- made the "minimalist" move of omitting the floppy. I remember thinking at the time back in the late 90's this would create a data island, and being quite uncomfortable with the decision -- today, most would feel this was a smart move, and the ubiquitous USB drive has replaced the clunky floppy. Overall, a success.

    Mouse -- keeps on pushing the minimalist single button. I detest this, and know many people (linux, mac, and pc users) that feel the same. Another button simply adds to the functionality -- I right click several hundred times per day, and don't want combo presses or holding down to approximate this. Overall, I view this as a bad move.

    iPhone -- we'll see the verdict regarding this. I, for one, would appreciate a "hang up" button as I tend to push this a million times when I want to hang up... it is nice to have a solid feeling as you wait for the UI to respond. With a softkey, did you really hit it? Did the UI register it? You don't know without watching the screen. I view this as a bit extreme, but we will see if people complain. Buttons have their place when well-implemented.

    Can you imagine getting on a "soft-key" elevator? I think it would be cool at first, then really annoying.

    I'm happy that Apple pushes technology like this, but only in ways that force adoption of a better technology.

    Ah well, we can all "vote with our wallet..."
  • by SuperKendall (25149) on Wednesday July 25 2007, @10:17AM (#19983683)
    Steve Jobs doesn't hate buttons at all. The iPhone comes with more buttons than any other smart phone on the planet. What Jobs (and people at Apple in general) hate is "Genericy" (if that is even a word), as in buttons that aren't really tailored for any one use but serve multiple masters.

    The iPhone does in fact have five physical buttons - a sleep/wake button, a home button, a volume up/down button, and a silencer (OK, technically that's a switch).

    But then you are discounting the noise less real, even if lacking physical feedback, buttons that appear on the screen in each application, tailored to each task. If these are not real buttons, than neither are membrane style buttons as on the Timex-Sinclair ZX-81 of old.

    That tailoring is what Apple really likes, being able to arrange input aspects just so for each task. Perhaps the best example of this is the keyboard for the web browser on the iPhone; why have a space bar when entering URL's? This is replaced by "/" and ".com" keys which makes a tremendous amount of sense.

    Apple loves task focused UI, and a mostly virtual button approach allows them to get closer to that than would be otherwise possible on a smaller consumer device built to perform a number of very different tasks.
  • by Arcane_Rhino (769339) on Wednesday July 25 2007, @10:57AM (#19984351)
    He hates these buttons! Stay away from the buttons!
    • Re: (Score:3, Interesting)

      by dintech (998802)
      This is kind of stupid considering that the buttons are now just internal to the system. I thought it was going to be some comparison with the click wheel or something. Aaaargh I'm getting dragged into another Apple conversation on Slashdot. Why God, why!?
      • You may want buttons when it makes sense, gestures when it makes sense and motion-detection when it makes sense. The iPhone "soft-buttons" and multi-touch screen and orientation sensing can cover pretty much all three.

        Not to say I don't like My Nokia E62 - it's great to be able to ssh myself out of a problem - and I am even considering a E61i when my phone operator is ready to give me one for free.

        While very interesting, I will wait for an Apple-supported iPhone development toolchain before seriously consid
      • Re:Buttons!? (Score:4, Insightful)

        by homer_ca (144738) on Wednesday July 25 2007, @11:53AM (#19985159)
        Yeah, and with no tactile feedback because it's a touchscreen. It's one thing to clean up the UI because of too many single-function buttons and displays (look at an old school 747 cockpit). However, I want a few dedicated buttons for important functions like volume, power, and send/hang up.
        • by Ohreally_factor (593551) on Wednesday July 25 2007, @12:51PM (#19985989) Journal

          However, I want a few dedicated buttons for important functions like volume, power, and send/hang up.
          I take it you're not a big fan of dragging your call to the trash when you're done talking.
            • by HTH NE1 (675604) on Wednesday July 25 2007, @01:24PM (#19986431)

              Also, when you're using the stereo headset, you can click and double-click the microphone button to answer, hang up, pause and jump to the next track.
              I know I've had phone conversations where I've wanted the other end of the conversation to jump to the next track at the push of a button.
    • Re: (Score:3, Insightful)

      by D'Sphitz (699604)
      Admittedly I haven't tried the iphone yet, I may try one out but i'm not excited about the complete lack of buttons. Currently with my treo i can type out a phone number by feel while driving, or type out a text with the phone in my pocket. Also the buttons give you a confirmation that you gave input, as you can feel the button go down. Without being able to feel a keyboard it seems like typing could be a pain.
      • Re:Buttons!? (Score:5, Informative)

        by Hijacked Public (999535) * on Wednesday July 25 2007, @10:37AM (#19984005)
        By the time products like iPhone become ubiquitous for the general public it will probably be illegal to use a mobile phone while driving, nearly everywhere.

        As for your texting with the phone in your pocket.....I'm not one to question the habits of others but that is a new one on me.
      • Re:Buttons!? (Score:5, Insightful)

        by Anonymous Coward on Wednesday July 25 2007, @10:46AM (#19984161)

        Currently with my treo i can type out a phone number by feel while driving
        Here's what I want in a phone: a system that gives an electric shock in any imbecile who tries to use it while driving.
          • Re:Buttons!? (Score:5, Insightful)

            by pla (258480) on Wednesday July 25 2007, @11:46AM (#19985049) Journal
            So those of us who are able to drive and talk safely should suffer with the rest of you?

            Yes.

            Most people can drive safely under normal conditions on the phone. Most people can drive safely under normal conditions with a BAC up to 0.15 or even 0.20. Most people can drive safely at 20-30mph over the posted speed limit.

            Driving laws exist for the "not most" situations, however. Some people can't safely drive a monotonously straight road on a clear day while sober and well-slept. Roads occasionally get icy (in the North). Kids (or deer) sometimes jump out in front of your car with no warning (hey, I'd call that "Evolution", but the pesky legal system tends to call it "involuntary manslaughter"). People age and their eyes and reflexes get worse.

            Put bluntly, we cripple the majority rather than take away the licenses of the 10% or so who should never get behind the wheel in the first place.
          • Re:Buttons!? (Score:5, Informative)

            by Yahweh Doesn't Exist (906833) on Wednesday July 25 2007, @11:59AM (#19985285)
            >...those of us who are able to drive and talk safely...

            scientific studies have proven that talking on a phone while driving is dangerous even when completely hands free. even more so than a real life conversation because the lower quality signal requires more concentration to process.

            these are scientifically proven facts. I notice that you, on the other hand, only seem to offer the fact that you haven't killed anyone yet as evidence of your super-human brain functions.
              • by syphax (189065) on Wednesday July 25 2007, @12:43PM (#19985875) Journal
                Check this out: [nsc.org]

                These data demonstrate that the phone conversation itself resulted in significant slowing in the response to simulated traffic signals, as well as an increase in the likelihood of missing these signals. Moreover, the fact that hand-held and hands-free cell phones resulted in equivalent dual-task deficits indicates that the interference was not due to peripheral factors such as holding the phone while conversing. These findings also rule out interpretations that attribute the deficits associated with a cell phone conversation to simply attending to verbal material, because dual-task deficits were not observed in the book-on-tape control. Active engagement in the cell phone conversation appears to be necessary to produce the observed dual-task interference.

                The principal findings for this experiment are that: (a) SPs that engaged in cell phone conversations missed twice as many simulated traffic signals as when they were not talking on the cell phone, (b) SPs took longer to react to those signals that they did detect, and (c) these deficits were equivalent for both hand-held and hands-free cell phone users.

                In sum, we found that conversing on either a hand-held or hands-free cell phone led to significant decrements in simulated driving performance. We suggest that the cellular phone use disrupts performance by diverting attention to an engaging cognitive context other than the one immediately associated with driving.

                Our data suggest that legislative initiatives that restrict hand-held devices but permit hands-free devices are not likely to reduce interference from the phone conversation, because the interference is, in this case, due to central attentional processes.
                • by cayenne8 (626475) on Wednesday July 25 2007, @12:50PM (#19985981) Homepage Journal
                  You know...I think it is because of 'lack of training'.

                  Back when I was a teen, you HAD to learn to drive with a multitude of distractions. We used to joke that the driving test for gals would be driving while putting the makeup on...but, for guys, you had to pass the driving test consisting of driving down the street with a beer can in your lap, a cigarette in one hand while you shifted gears and fiddled with the stereo with the other one.

                  It got even more complex if your girlfriend was in the front seat with ya...as that you were also trying to keep an hand on her too...

                  :-)

                  Bah...if you learned to drive like the old days....adding a cellphone to the mix is nothing!!

    • by briggsb (217215) on Wednesday July 25 2007, @10:07AM (#19983563)
      That's why the next-generation iPod [bbspot.com] will have no user interface controls.