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100 Million iPods

Posted by samzenpus on Mon Apr 09, 2007 04:27 PM
from the that's-a-lot-of-music dept.
prelelat writes "I find it somewhat hard to believe but this story over at PC world, indicates that the iPod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate."
+ -
story
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  • Obligatory. (Score:5, Funny)

    by Tackhead (54550) on Monday April 09 2007, @04:32PM (#18668199)
    "No wireless. More space than a Zune. Lame."
    - CmdrBallmer
    • Re: (Score:3, Funny)

      by RedElf (249078)
      To summarize the article: "The sheeple are consuming!"

      Slow news day.
        • by rvw (755107) on Tuesday April 10 2007, @05:37AM (#18673065)

          Only if you count the 15 that Beve Stalmer bought
          He has a deal with his local furniture dealer. For every chair he buys, he gets one Zune for free.
  • Lame. (Score:4, Funny)

    by cgrayson (22160) * on Monday April 09 2007, @04:35PM (#18668227) Homepage
    No wireless. Less space than 100 million nomads. Lame.
  • by EmbeddedJanitor (597831) on Monday April 09 2007, @04:35PM (#18668229)
    Generally the management of these numbers is designed to make sales numbers look good. There is nothing stopping warantee replacement units being reflected as a zero-dollar sale, so long as you don't mess with the actual revenue numbers.

    Even if there's a 10% warantee number, that still makes for 90M-or-so real sales. That is not too suprising considering how iconic the ipod is and how much Apple have invested in creating that image.

    I wonder what Apple's advertising budget is for ipod? It probably gets to be somewhere around a buck per unit.

      • by EmbeddedJanitor (597831) on Monday April 09 2007, @06:28PM (#18669275)
        It all depends on how the numbers are reported.

        Many companies run their service centres as a seperate business unit because that's simpler. I don't know if Apple do this, but they might. If they do, then replacement units get sold to the service centres who then charge a service fee back to the ipod business unit. This is a far neater way to handle stock levels etc.

        Regardless, I do agree that they have no need to pump up sales numbers. They're doing fine with no embellishment.

  • Sooo (Score:4, Insightful)

    by Adambomb (118938) * on Monday April 09 2007, @04:36PM (#18668233) Journal

    "I find it somewhat hard to believe but this story over at PC world, indicates that the ipod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate."
    A) More accurate than what?

    B) Hard to believe? The company is making a statement of fact flat out, and just not including the caveats such as replacement or upgrade purchases.

    Slow. News. Day.
    • by Adambomb (118938) * on Monday April 09 2007, @04:39PM (#18668285) Journal
      As opposed to reading statements of the obvious, just absorb the details yourself and draw your own conclusions from Apple's Press Release [apple.com].

    • Re: (Score:3, Interesting)

      by Aqua OS X (458522)
      Agreed.
      Moreover, I wonder how many of us replaced and upgraded our various cassette or CD players. I've easily owned 4 or 5 walkmen and several diskmen, and countless car and home players. It's not like Sony's sales numbers were grounded on devices that no one replaced. Overtime those product lines gained new features, grew smaller / lighter, needed fewer batteries, adopted new form factors, etc. Moreover, like large iPods, they were devices that had movable parts and crapped out from time to time.

      There is
  • A bit of perspective (Score:5, Interesting)

    by remove office (871398) on Monday April 09 2007, @04:38PM (#18668261) Homepage
    Let's put this in perspective. Not all of these buyers were American, and many of them have probably owned more than one iPod, but the population of the United States is slightly over 300 million. And Apple has apparently sold 100 million.
    • Re: (Score:3, Insightful)

      by suv4x4 (956391)
      Let's put this in perspective. Not all of these buyers were American, and many of them have probably owned more than one iPod, but the population of the United States is slightly over 300 million. And Apple has apparently sold 100 million.

      A bit of perspective coming your way too. Not all of those 300 million own any music player. A sizable chunk of them are kids below 4, or old people living in remote villages that have never worked on a computer, let alone know how to work with a digital music player.

      So wh
      • by osu-neko (2604) on Monday April 09 2007, @05:44PM (#18668927)

        I've been gifted a Shuffle, and I've gifted iPod nanos to two people. And I'd bought a regular iPod which I later sold.

        So, technically, I purchased 4 iPods according to Apple. There you go, skewing of stats, right there.

        Huh? No, according to Apple, based on what you've said, you've purchased 3 (someone else purchased one and gifted it to you, but there's no way they'd know that it ended up in your hands, so by their count, you've only purchased three, because in fact, you've only purchased three). And how does the fact that you purchased three iPods skew the stats about the number of iPods sold? You purchased three, they count that has having sold three. 3 != 3?

      • Re:A bit more (Score:4, Interesting)

        by Tim Browse (9263) on Tuesday April 10 2007, @04:26AM (#18672799)

        I wouldn't think that it would be outrageous to think that there are 50+ million iPods sitting on store shelves and in warehouses right now.

        Are you serious?

        Let's say the iPod was released in 2001. They've sold 100 million units. But if, as you claim, 50+ million are in stores/warehouses, that means they've sold about 50 million in the 6 years since release.

        Apple refresh the iPod lines every 1 or 2 years. This means the sales life-span of a model is 2 years max.

        So your argument is that Apple keep SIX YEARS' worth of stock in the supply chain? And that of that stock, 4 years' worth, or about 33 MILLION will never be sold, because a new replacement model will be out by then?

        Well, you've convinced me.

  • by The Media Mechanic (1084283) on Monday April 09 2007, @04:38PM (#18668263)
    In my opinion the reason the iPod succeeded in the marketplace is the tight integration of hardware and software... the whole system just works. You don't have to worry about, missing DLLs, bad firmware that causes the interface to become unresponsive, or other strange errors that manifest themselves on competing digital music players. I used to have a no-brand hard disk based player that would cause a horrible screeching noise in the earphones whenever the disk spun up to access the next chunk of music data. Never had this problem on my iPod. Also, for example, when you pull your headphone plug out of the earphone jack, my iPod automatically goes into Pause mode. They obviously put a sensor on the earphone jack that detects the presence of something plugged in, and tied that into the firmware... this provides a seamless intuitive interface to the end-use. This is why they have sold 100 million players, and profited from it, and rightly so. Highly paid and well motivated creative engineers will always trounce cheap, carelessly designed and manufactured, knock-offs.
    • by Dogtanian (588974) on Monday April 09 2007, @04:52PM (#18668427) Homepage

      I used to have a no-brand hard disk based player that would cause a horrible screeching noise in the earphones whenever the disk spun up.
      The company returned this guy's iPod with the following message: "Not faulty. Supposed 'horrible screeching noise' turned out to be My Chemical Romance's latest single."
    • by JohnnyComeLately (725958) on Monday April 09 2007, @05:07PM (#18668547) Homepage Journal
      Yeppers. I had a Toshiba GigABeat and ended up taking it back to get the 80Gb Video. It just works well. No lock into their download format or archaic DRM. Accessories are plentiful (the main reason I switched back...I had a Nano before) and function is intuitive. Like you mention, I don't even need to take it out of my pocket to "pause" it when I am done riding/running/whatever and don't want the battery to drain from leaving it on by accident.

      People love to naysay the dominant market player, which is ironically the one getting trounced in the OS realm. I really do hope their new agreement for higher quality music takes off. I'm going to soon buy a permanent dock to dock my iPod with my high-end home audio system. So the new format will be greatly appreciated and I don't mind paying a few extra $$ for a high-def quality rip of Dark Side of the Moon.

      • by Skippy_kangaroo (850507) on Monday April 09 2007, @05:59PM (#18669063)
        >and I don't mind paying a few extra $$ for a high-def quality rip of Dark Side of the Moon

        Why dont you pay $10 for the CD and make a lossless rip of it using, say, Apple Lossless for use on your stereo? And then have a 192kbps VBR AAC rip for your iPod when its on the go and you care about quantity rather than too much quality? All without DRM.
    • by joek1010 (980753) on Monday April 09 2007, @05:42PM (#18668901)
      "bad firmware"

      That's not quite true. http://www.1418hell.com/ [1418hell.com] (Now offline due to bandwidth restrictions). Here's the apple docs on it (http://docs.info.apple.com/article.html?artnum=30 4508). Switching to iTunes 7 caused major problems for a lot of people (me included). For about 2 weeks I basically had a bricked iPod; I couldn't restore because there were major problems with the iTunes 7 and its new integrated iPod management.

      I've also had major problems with Apple Firmware updates on my 60 gb 5G ipod. After updating firmware, I regularly find that Apple has dropped support for a specific video resolution or bit rate (the iPod is ridiculously temperamental with video support), which means half of the videos on my iPod don't work.

      Now I don't ever upgrade my firmware; I'm really not missing out on much I guess.
    • by Uksi (68751) on Monday April 09 2007, @07:08PM (#18669557) Homepage
      You're so right on the money.

      This is the reason that Microsoft can be dethroned--when you have good design, you can beat the giants. When you have shitty design and you are a giant, your product doesn't sell (Zune, case in point).

      This is why Apple is sending shivers through the phone industry with the iPhone.

      I predict that 2008 will be the year of actually easy to use phones, because of the well-designed competition by the iPhone.

      Thank you Apple for raising the bar.
      • Re: (Score:3, Interesting)

        by Ziwcam (766621)

        the reason the iPod succeeded in the marketplace is the tight integration of hardware and software

        AKA vendor lock-in. All hail the Apple monoculture!

        What you call a "vendor lock-in" I call "It just works(TM)".

        Also, at the risk of starting a flame war, dare I mention that Windows is the greatest lock-in of all? Business use it because initial cost is cheap, thus causing many home users to be "required" to buy a windows machine so they can work at home.

        I see it almost daily. Somebody wants to buy a computer, and they tell me they've always loved the Macintosh (and many were former Mac owners) but that they had to leave the platform so that they cou

  • by 2nd Post! (213333) <`gundbear' `at' `pacbell.net'> on Monday April 09 2007, @04:38PM (#18668271) Homepage
    Even with a failure rate of 10% (which is extraordinary), that is still 90m iPods sold.

    Apple has done extraordinarily well here with the iPod and is poised to shape the future of digital downloads (software and media) with their iTunes Store.
    • Re: (Score:3, Interesting)

      by adisakp (705706)
      Even with a failure rate of 10% (which is extraordinary), that is still 90m iPods sold.

      I've had 4 non-iPod MP3 players and my failure rate was 100%. All four of them broke -- most shortly after their 90 day warrantee. Two of them were gifts to other people and I feel bad for not buying them iPods now. One was a Creative and the other three were off-brand.

      Since then, I learned my lesson. I've bought an iPod Shuffle and more recently an iPod Nano. Both work just fine and the Shuffle is about 2.5 yea
  • by tlhIngan (30335) <(slashdot) (at) (worf.net)> on Monday April 09 2007, @04:38PM (#18668273)
    If we assume a failure rate of 5%...

    Of course, the real question is whether or not the proportion of lost/broken/damaged/stolen/etc iPods is similar to other devices. After all, do iPods really have a higher failure rate, or is it because there's more of them, you hear more about them?

    (And before you start blaming the non-replacable battery - there are few devices other than cellphones, cameras and laptops where having a replacable battery actually is useful - it's likely by the time you need a replacement, the battery isn't even made anymore... Can you get replacement Li-Ion batteries for the many HPaq PDAs out there other than the current model/phone models? Or the multitude of 'superior' mp3 players of at least a couple years vintage?)
  • by XxtraLarGe (551297) on Monday April 09 2007, @04:40PM (#18668289) Journal
    Apple said they sold 100 million iPods. What difference does it make how many were replacement iPods for broken or stolen units? If anything, that would only make the case that much stronger for the popularity of the iPod: People were willing to buy another one to replace a broken or stolen one. What does he mean when he says "how many are sitting in drawers"? What does that have to do with anything? I'm sure any portable music player would be happy if they sold 10% as many and they were all sitting in drawers. This entire article is a troll...
  • Hmm (Score:5, Interesting)

    by chebucto (992517) on Monday April 09 2007, @04:42PM (#18668331)
    1E8 x 2E10 bytes (avg) = 2E18 bytes = 2 exabytes

    1 song = 4E6 bytes

    Total songs = 2E18 bytes / 4E6 bytes = 5E11 songs

    1 song via ITMS = $1

    Total cost to fill all ipods = 500 000 000 000 dollars

    GDP of New Zealand = 108 520 000 000

    Thus, it would take 5E11/1.08E11 = 4.62 years worth of New Zealand's national product to fill all ipods with music.

    Wow! That is a lot of music!
    • Re: (Score:3, Funny)

      by tzhuge (1031302)
      This is what the RIAA will demand from world leaders after they have completed their dooms-day device, the DRMStar. Sources claim (possibly /. sources) liquid magma and freaking sharks with lasers strapped to their heads are involved.
  • by That's Unpossible! (722232) on Monday April 09 2007, @04:47PM (#18668377)
    As a publicly-traded company, it would be pretty hard to fudge these numbers and get away with it, but I guess anything is possible.

    The guy that wrote the article sounds extremely bitter... did he design the Zune or something? Waaa waaa how many of those replaced old ipods or were stolen? WHO CARES? The press release is for ipods sold, not ipods currently in use. 100 million sold is amazing, no matter how you slice it.
  • by Americano (920576) on Monday April 09 2007, @04:49PM (#18668401)

    I find it somewhat hard to believe but this story over at PC world, indicates that the iPod has sold over 100 million units. It also asks how many are broken and replaced which makes me believe the number may be more accurate.
    The press release doesn't say that there are 100 million units presently in use by 100 million people around the world today, now, right here. It says that they've moved 100 million ipods. Some percentage of that 100 million has surely been broken, been stolen, been lost, been destroyed, etc. Some percentage is probably sitting on a desktop somewhere and almost never gets used. But the total number sold apparently is over 100 million.

    Anecdotally, I have gone through three ipods... a 3G which I carelessly dropped on concrete from about 5 feet, and a 5G which replaced the broken 3G, which I use every day. I was also given a nano as a gift, and I use that at the gym, so I don't have to worry about dropping the 5G. Looking around at the gym, I would also estimate 30% or so of the people in my line of sight at any time there are plugged into a nano or shuffle; In addition, ipods are a very common sight on desks during the day at work, too.

    I don't think 100 million ipods sold to date is a particularly unbelievable number. If they told me there were 100 million ipods sold, and they're all still alive "in the wild," that would be pretty hard to swallow.
  • by suv4x4 (956391) on Monday April 09 2007, @04:51PM (#18668419)
    The statistic is about "sold", so even if I replace my iPod every day, I put money out of my pocket and buy a new iPod.

    Apple profits from selling the hardware, not from the active userbase, in fact, they benefit from smaller userbase (less loss/load on iTunes) that refreshes its hardware often.

    Even if it was one single crazy guy, who bought 100 million iPods, Apple doesn't give a damn.
  • by vivaoporto (1064484) on Monday April 09 2007, @05:01PM (#18668499) Homepage
    Taking in account that it took 20 years [tvhistory.tv] for televisions to sell about 70 millions sets on US (source [tvhistory.tv]. I don't have stats for radio and phone sets, but 100 million units is an impressive feat regardless of substitution pieces or upgrades.
    • by bogjobber (880402) on Monday April 09 2007, @07:33PM (#18669693)
      You also have to take into account that TV's weren't widely available until nearly ten years after they were first introduced (and were essentially banned for five years), the US population is 60% larger than it was even at the end of the time period you quote, the US is much more affluent than it was back then, and of course a very significant number of those iPods were sold outside the US. Still impressive, but very difficult to compare. If TV had been able to jump to the mass market the way products today can, no doubt it would've achieved widespread adoption much faster.
  • Perspective (Score:5, Insightful)

    by ObligatoryUserName (126027) on Monday April 09 2007, @05:07PM (#18668543) Journal
    Here's a comparison I put together from Wikipedia/Google.

    Nintendo DS: 39.8 million (total sales)
    Gameboy: 69 Million (total sales)
    Gameboy Advance: 77 million (total sales)
    iPod: 100 million (total sales)
    Cellphones: 2,000 million (currently in use)

    I think I have a better understanding of why they built the iPhone...

  • by AgentX24 (797752) on Monday April 09 2007, @05:16PM (#18668655)
    Why is everyone shocked at the total of 100 million iPods sold and calling conspiracy over it? After all, the PS2 had over 115 million units shipped worldwide by December 2006 [wikipedia.org]. Do people not believe that figure?
  • by rthille (8526) <web-slashdot.rangat@org> on Monday April 09 2007, @05:25PM (#18668725) Homepage Journal

    iPod - 40GB (3/4th gen?)
    iPod Mini (1st gen)
    iPod Nano (2nd gen)
    iPod Shuffle (1st gen)
    iPod Shuffle (2nd gen)

    I've been tempted to get the 5.5gen iPod, but I think I'll wait for widescreen.
  • by hattig (47930) on Monday April 09 2007, @05:35PM (#18668817) Journal
    Nice, select the one negative article about this news. Well done. Lame.

    Given that 80 million iPods have been sold in the last two years - wait, Apple said they had sold 10m in early 2005 - so 90 million iPods in the last two years, I'd guess that the vast majority of them are in use (i.e., they work and aren't under the sofa missing) still (even if they were stolen!).

    My iPod nano is 20 months old and I use it all the time still.

    I bet that over time less than 10 million iPods sold were due to a previous iPod breaking and being out of warranty. Probably less than 5 million. Likely less than 2 million. Apple will sell than many in a couple of weeks, so it's a rather pointless argument anyway.

    Anyway, why doesn't this thinking apply to other manufacturers? Sony - 120m or so PS2s for example. Sold == Sold in anybody's book.
  • Coincidence (Score:5, Funny)

    by BasilBrush (643681) on Monday April 09 2007, @06:19PM (#18669185)

    * What's the exact figure of how many iPods have been lost (I once left mine on an Air France flight) or stolen?


    That's a coincidence, I found mine on an Air France flight!
  • by notaprguy (906128) * on Monday April 09 2007, @08:11PM (#18669959) Journal
    1, an original 40 GB model, died an early death. Then I bought a mini which I use once every three months in my car. I bought my wife a mini for Christmas two years ago and she never used it - not once. Then I bought her a Nano and she used it 2-3 times. Neither of us have ever bought any music through iTunes. All of my music was ripped from my CD collection or purchased from more reasonably priced online stores (with better music selections). iPod's are cool...for about give minutes. Then I want to go back to listening to NPR or actually talking to other people.
    • Re: (Score:3, Insightful)

      by Anonymous Coward
      I doubt very many iPod failures are the result of being poorly manufactured, I'm willing to bet 95% of dead iPods are the result of hard-drive failures caused by users repeatedly dropping them.
    • by yada21 (1042762) on Monday April 09 2007, @04:46PM (#18668363)
      Cammas have, another use, to indicate, a pause. You are, William Shatner, AICMFP.
    • Re: (Score:3, Funny)

      by HTH NE1 (675604)

      I personally, find it funny, how some people, tend to abuse commas.

      It's a common (NPI) source of comedy:

      Rimmer: After intensive investigation, comma, of the markings on the alien pod, comma, it has become clear, comma, to me, comma, that we are dealing, comma, with a species of awesome intellect, colon.
      Holly: Good. Perhaps they might be able to give you a hand with your punctuation.
      Rimmer: Shut up.

      -- 1x04 "Waiting for God"

    • by Anonymous Coward on Monday April 09 2007, @05:08PM (#18668551)
      There was a single comma in the entire summary. It wasn't really used correctly, but it really shouldn't have taken you four tries to understand.

      Well, now I know how to obfusticate any sensitive documentation. Just insert commas where they don't belong and a certain proportion of slashdot readers will waste valuable brain cycles attempting to decipher it. Whereas my loyal minions, having simpler brains, will ignore any and all punctuation marks and will implement my open source doomsday devices first.
    • by Anonymous Coward on Monday April 09 2007, @04:42PM (#18668319)
      I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all iPods are created equal."

      I have a dream that my iPods will one day live in a nation where they will not be judged by the color of their case but by the content of their hard drive.

      Let music ring.
    • It would be more prudent for Microsoft to dump the XBox, the Zune, Live Search, and Zune Marketplace before Apple should dump the Mac.

      Especially seeing how a little less than half of their profits each year stem from the Mac. Dumping the Mac would almost automatically require them to dump half their workforce, more or less.
      • Continued sales (Score:3, Insightful)

        If 95 million did not work, sales would be zero right now. The fact sales continue to be good means failure rate is not anywhere near that high, or the devices are so much more desirable currently than any other player around that people re-buy them anyway. Either way, sales continue.

        Since the Zune has had a rough time unseating the iPod, we can assume the case is much more of the former than the latter.
      • Re: (Score:3, Insightful)

        It does tell people something. It tells them, "If you buy a Zune, you're an idiot."

        Why do you Apple fanbois constantly make this incorrect assumption that anyone who is anti-Apple is automatically pro-Microsoft?

        Personally, I wouldn't be seen dead owning an iPod or a Zune. I have a 2GB £20 (=$35) music player that:

        1. Mounts as a USB drive I can read/write files to in both Linux and Windows.

        2. Supports MP3 and Ogg - the only two music formats of any importance.

        3. Nobody is going to mug me for

    • Re: (Score:3, Interesting)

      by rtrifts (61627)
      I don't think it's loonie.

      I have bought FOUR 30 gig video ipods in the pat 15 months. Two for Xmas 2006 (gifts); one for myself in the fall of 2006 and still one more for Xmas 2006 (gift).

      Now, I'm just one guy. But that's a whole lot of buying from just one guy. And while I'm different - I'm not *that* different. The number of white ear buds on the TTC when I take the bus or subway says to me: 100 million world wide? Entirely possible.

    • Re: (Score:3, Interesting)

      by AISI (1071774)
      From Apple's SEC filings [corporate-ir.net] (21 links are listed at Wikipedia [wikipedia.org]):

      Calendar quarter - iPod sales

      Q4 01: 130,000
      Q1 02: 57,000
      Q2 02: 54,000
      Q3 02: 140,000
      Q4 02: 219,000
      Q1 03: 80,000
      Q2 03: 304,000
      Q3 03: 336,000
      Q4 03: 733,000
      Q1 04: 807,000
      Q2 04: 860,000
      Q3 04: 2,016,000
      Q4 04: 4,580,000
      Q1 05: 5,311,000
      Q2 05: 6,155,000
      Q3 05: 6,451,000
      Q4 05: 14,043,000
      Q1 06: 8,526,000
      Q2 06: 8,111,000
      Q3 06: 8,729,000
      Q4 06: 21,066,000

      Cumulative sales as of last December: 88,708,000 (for a total revenue exceeding $17.36 billion). Thus this

        • by gnasher719 (869701) on Tuesday April 10 2007, @06:52AM (#18673369)
          There are accounting rules for what sales Apple can count.

          The rules are roughly: Apple can count an item as sold as soon as it leaves the company, AND Apple can be quite sure that the buyer will pay for it. If Walmart buys 100,000 iPods and has a contract that they have to pay for them no matter whether they sell them to end users or not, then Apple can count them as sold (even if Walmart can't shift them. Apple _has_ sold them). If Walmart buys 100,000 iPods and has a contract that they have to pay for those that they sell on to end users, and can return the others at any time, then Apple can count those as sold that Walmart has sold on.

          If Apple sells 100,000 iPods to a seller that signed a contract that forces them to pay, but that seller goes bankrupt and Apple doesn't get the money, and doesn't get the iPods back, then I believe they can be counted as sold, and Apple's loss from bad debt is counted somewhere else in the books. I haven't heard of any such case.