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Rumormongering - Apple Could Buy Nintendo?

Posted by Zonk on Fri Jun 09, 2006 10:27 AM
from the idle-friday-arguments dept.
An anonymous reader writes "CNET wonders if 'Apple is about to frag the gaming community with a revelation that could shake Microsoft to its core: Apple will buy Nintendo. What could be more quintessentially left-field Apple behaviour than buying out the U.S.'s number three games console manufacturer?' The article goes on to compare the companies, saying 'both have followings whose brand dedication verges on the religiously devout' and design styles that are so similar that 'the Nintendo DS Lite practically looks like Jonathan Ive built it.' The writer says an Apple and Nintendo merger will 'penetrate the mainstream consumer market with Macintosh computers'. The possible outcome of a merger would be a console based around the Mac Mini. As for whether Apple have the cash to pull it off: 'Cisco was rumoured to be looking at a purchase of Nintendo earlier in the year, so the idea of Nintendo being bought is not outlandish in itself. Apple's market cap is $51.7bn (Nintendo's is $23.1bn)'"
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  • Stupid. (Score:5, Insightful)

    by Whiney Mac Fanboy (963289) * <whineymacfanboy@gmail.com> on Friday June 09 2006, @10:28AM (#15502509) Homepage Journal
    Article is speculation of the stupidist sort. Check this:

    A Nintendo purchase could potentially let Apple bring the success enjoyed by the iPod to the Macintosh computer.
    That is quite possibly the stupidest sentence I've ever read.

    I certainly hope that Apple doesn't buy nintendo (even if they could) because the reason nintendo are great is because the concentrate on games, games, games. No failed computer / pda / music player / whatever for them. They just concentrate on what they're good at.

    Any dillution of that fervour would be sad.
    • Re:Stupid. (Score:5, Funny)

      by Umbral Blot (737704) on Friday June 09 2006, @10:30AM (#15502530) Homepage
      Yes, you have to wonder: was this article secretely written by Dvorak?
    • Re:Stupid. (Score:5, Insightful)

      by AKAImBatman (238306) * <akaimbatman@NospaM.gmail.com> on Friday June 09 2006, @10:41AM (#15502667) Homepage Journal
      Article is speculation of the stupidist sort.

      Agreed. My first thought was, "Who let Dvorak out of his cage?"

      While the white plastic designs of the current Nintendos and Macs may make them seem like a good match from a marketing perspective, this fellow's suggestions on technology integration show a distinct lack of understanding of the Game Console market.

      Game Consoles are very good at what they do. They play games, and they support the graphics and sound of those games. Generally speaking, they are capable of providing a gaming experience far in excess of anything a general-purpose computer could do at a similar price point. The reason for this is the use of customized graphics, sound, and CPU hardware. Engineers who look at the specs of most game consoles tend to think, "but this would perform horribly under condition XYZ, which most computers see on a regular basis!" And they would, if they were made into general purpose computers. But they're not. They are focused gaming hardware.

      Now the Mac Mini is NOT a piece of focused gaming hardware. All of its internals are all wrong. Its graphics performance would be slow, its bus bandwidth is poor, and its CPU is on a distinct bus from the GPU. Not a very good gaming machine.

      Of course, all of this discussion is academic. Nintendo won't sell, and no vector exists for a hostile takeover. So it's a virtual certainty that Nintendo will not be bought off, even if Apple wanted to purchase them.
      • And how. (Score:5, Insightful)

        by cryptochrome (303529) on Friday June 09 2006, @11:13AM (#15502996) Homepage Journal
        I think anyone that has ever submitted a perfectly good verifiable story here only to see it rejected within minutes must be pulling their hair out when they see incredibly idle speculative obvious bullshit like this on the front page.

        And they wonder how digg grew so fast...
        • Re:Stupid. (Score:3, Informative)

          by AKAImBatman (238306) *
          1. That's an urban legend [actsofgord.com].

          2. Nintendo has NEVER sold below cost. They make a profit [nintendoinsider.com] on each unit sold.

          3. The reason why Microsoft had to sell the XBox at a loss was because they put PC Hardware into a game console. Which made it a lot more expensive than the Nintendo and Sony counterparts.
        • Re:Stupid. (Score:3, Funny)

          by dorkygeek (898295)
          To be fair, Dvorak did guess the x86 switch for Apple.

          Heh, sure he did. And 10 years later, Apple actually switched!

    • Re:Stupid. (Score:3, Insightful)

      by 0biter (915407)
      "... great is because the concentrate on games, games, games."

      Indeed. If Apple really wanted to get in on the "home digital appliance" market that MS and Sony are positioning to take over teh next 5-10 years, they would not do well by buying a self-identified "toy maker" like Nintendo. If anything, an Apple/Sony partnership would make more sense in this emerging sector since Sony has the hardware and penetration, and Apple has the software.
    • Re:Stupid. (Score:4, Informative)

      by nanojath (265940) on Friday June 09 2006, @11:32AM (#15503145) Homepage Journal
      I certainly hope that Apple doesn't buy nintendo (even if they could )

      Yeah, there's a real question. Apple's apparently worth around 72 billion [macdailynews.com], Nintendo I had a bit harder time finding a figure (and wildly disparate "guesses" online - from 6 to 30 billion). I use the data in this [gamespot.com] article to guesstimate around 14 billion. Notable from that article is that as of a year ago Nintendo was the opposite of courting takeover. Suffice to say, Apple could probably afford it. It would not be a trivial expenditure. Nintendo would likely resist it. Whether Apple could actually manage a hostile takeover is questionable. It sounds like blue sky bunkum to me. (But guaranteed to generate just this sort of chatter, hmm...)

      • Re:Stupid. (Score:3, Insightful)

        It always seems that way on the surface....But the temptation for cross-platform work is the only reason to really drive a buyout. The burning desire to have an iTunes compatible DS-Lite, or a wireless wii/mac one button mouse that you can wave around in the air would rear it's head pretty quickly.

        They're both good companies, but I don't really see them getting together...It just wouldn't make sense unless they had some mutually envisioned killer app sitting in the wings.

        A limited deal for game development/
        • Re:Stupid. (Score:3, Interesting)

          by Alzheimers (467217)
          It just wouldn't make sense unless they had some mutually envisioned killer app sitting in the wings.

          Intendo -- using the Itunes system for buying and playing old games on the new console. It would totally "revolutionize" the online distibution and billing systems for consoles in a heartbeat. If the retro emulation's one of the main focii of the Wii, it'd be the obvious solution.

            • Re:Stupid. (Score:3, Insightful)

              by Tim Browse (9263)
              So then play the game you already own on the console you already own.

              That's not as convenient? Then guess what you're paying for.

      • Re:Stupid. (Score:5, Informative)

        by badasscat (563442) <basscadet75NO@SPAMyahoo.com> on Friday June 09 2006, @11:10AM (#15502960) Homepage
        In about a year .. when DS Lite and Wii have had a chance to penetrate the market Nintendo may buy Apple ... at least CNET will tell us so.

        That would honestly make more sense. Have we all (or at least C-Net) forgotten this [forbes.com]?

        Nintendo is for all intents and purposes a privately owned company. If Yamauchi says they're not for sale, they're not for sale. (Yamauchi stepped down only as CEO - he is still majority shareholder.) And we all know him - he's not about to sell out the company for a merger that doesn't help Nintendo in the least.

        A hostile takeover of Apple by Nintendo, though, is unlikely but theoretically possible.
      • Re:Stupid. (Score:3, Insightful)

        by CastrTroy (595695)
        Why would you go through 9? How? either you go through 2 or 3, decide they are crap because they keep breaking, and move onto something else. I therefore assume that you bought the warranty, and keep on having to send the back and get new ones when they break. I still don't see how you could go through 9 in 18 months. I know some of them end up bad, but there's got to be a bigger problem for you to go through that many.
  • Nintendo selling? (Score:5, Insightful)

    by Durinthal (791855) on Friday June 09 2006, @10:30AM (#15502532)
    so the idea of Nintendo being bought is not outlandish in itself

    Yeah it is. You think that a Japanese company with that much tradition would sell out at all, much less to an American company?
        • Re:Nintendo selling? (Score:4, Informative)

          by /dev/niall (1043) on Friday June 09 2006, @10:47AM (#15502729)
          Nintendo is a privately held company. One of the largest in fact.

          Actaully, it's been traded on a number of exchanges during it's history, most recently the Tokyo exchange (since 1983).

          Company History [nintendo.com]

        • Re:Nintendo selling? (Score:4, Informative)

          by joshsisk (161347) on Friday June 09 2006, @10:50AM (#15502762)
          Nintendo is a privately held company. One of the largest in fact.

          From the first line of Nintendo's Wikipedia entry [wikipedia.org]:

          Nintendo (Japanese: , Nintend; NASDAQ: NTDOY, TYO: 7974 ) is a multinational corporation

          They are on both the Nasdaq and the Tokyo Stock Exchange.

          Also, from the corporate information sidebar on the same page:

          Nintendo Company, Limited
          Nintendo Logo
          Type Public (NASDAQ: NTDOY)
          Founded November 6, 1889


          So, yes... you are incorrect.
  • Wha? (Score:5, Insightful)

    by MachineShedFred (621896) on Friday June 09 2006, @10:31AM (#15502539) Journal
    Apple's successes lean heavily on not straying too far from their core market competencies - useable devices that people want.

    Gaming has *never* been one of Apple's core competencies, and Apple has a knack for changing things around when they buy something.

    The only way that a merger with Nintendo would work, is if they leave Nintendo the hell alone - and that won't happen.
    • Re:Wha? (Score:4, Insightful)

      by Whiney Mac Fanboy (963289) * <whineymacfanboy@gmail.com> on Friday June 09 2006, @10:41AM (#15502672) Homepage Journal
      Apple's successes lean heavily on not straying too far from their core market competencies - useable devices that people want.

      Nonsense - in 2000, I would have said:

      Apple's successes lean heavily on not straying too far from their core market competencies - PCs.

      But I would have been wrong, because inspite of the failure of the pippin & newton, Apple's wildest success was going out & making a music player - completely outside their core market.

      Difference between that & buying nintendo however, is that:

      1) Apple did that on their own.
      2) They expanded into a new, emerging market (like the newton should have).

      Apple should continue to look to new markets, rather then try to get in to an already overcrowded market using a brute-force approach (like one of their O/S competitors).
  • Huh? (Score:5, Funny)

    by MuckSavage (658302) on Friday June 09 2006, @10:31AM (#15502547)
    Wait, wasn't sony buying apple? No wait. Disney was buying apple. No, crap. Pixar is buying disney. No that's not it. Microsoft bought apple back in '95! No, that's not right.

    I'm so confused.
    • by Infonaut (96956) <infonaut@gmail.com> on Friday June 09 2006, @11:37AM (#15503204) Homepage Journal

      I'm so confused.

      Sheesh. The incompetence around here. IBM is buying Apple. Actually, before that happens, Apple will buy Nintendo. Then IBM will buy Sun, at which point IBM/Sun/Apple/Nintendo (iSunNipple) will buy out Disney/Pixar. From there, world domination is pretty much assured, as iNippleDix will be unstoppable.

  • by creimer (824291) on Friday June 09 2006, @10:32AM (#15502548) Homepage
    I like both Apple and Nintendo. But I'm not sure if I could get used to an Apple logo on a GameCube or Wii, or my game console color limited to black or white. Of course, if it would help Apple get more game titles for the Mac, that would be a good thing.
  • by xshader (201678) <<jaecob> <at> <gmail.com>> on Friday June 09 2006, @10:32AM (#15502551) Homepage
    i wish you could mod articles down... but you cant... so these kinds of stupid articles reach the front page of slashdot. i am getting more and more tired of stuipd articles showing up on the front page... anyone else agree?
  • Don't bother (Score:3, Interesting)

    by Midnight Thunder (17205) on Friday June 09 2006, @10:33AM (#15502560) Homepage Journal
    Apple and Nintendo are both good at what they do. Apple buying Nintendo is likely to dilute one of the two companies, without making either better. The other issue, is while they are both successful at what they do they have very different work cultures. I'd rather things be left as they are in this case.
  • Do what now? (Score:5, Informative)

    by Rob T Firefly (844560) on Friday June 09 2006, @10:34AM (#15502575) Homepage Journal
    Is stuff like this news? If so, I could go blog about how Disney could buy McDonalds, or how Toyota plans on purchasing Vivid Video.

    Even if this were a serious issue, which it isn't, I somehow don't see Japan's pride and joy Nintendo selling to an American company for anything, even if it is Apple.
  • by WedgeTalon (823522) on Friday June 09 2006, @10:34AM (#15502590)
    This is one of the silliest things I've read all week.

    Yes, the very profitable Nintendo is going to sell themselves to the maker of the Pippin [wikipedia.org]. That would be a brilliant move!
    • Yes, the very profitable Nintendo is going to sell themselves to the maker of the Pippin [wikipedia.org]. That would be a brilliant move!

      More like, the very profitable Apple would never agree to acquire the maker of the Virtual Boy. [wikipedia.org] (While we are dragging out ancient history of course.)

  • whatever (Score:5, Funny)

    by aleksiel (678251) on Friday June 09 2006, @10:35AM (#15502593)
    apple could buy /., too, for its new sleek, stylish look
  • by ettlz (639203) on Friday June 09 2006, @10:36AM (#15502608) Homepage Journal
    Join players like Dvorak and so forth in predicting: What will Apple Computers buy/do next? No qualifications are needed. In fact, they're recommended against! So, what will your speculation be? Is Apple going to...
    • buy Nintendo?
    • buy a fertilizer factory in Peru?
    • go into the soft drinks business?
    • open an on-line strip-joint and call it iBoobs?
    • start shipping marvellously good-looking military hardware?
    It's all open for speculation — 'cause in this game, there are no rules, and nobody really gives a fuck anyway!
  • by flooey (695860) on Friday June 09 2006, @10:37AM (#15502616)
    From TFA:

    Between howling at the moon, these looneys point to...

    But somewhere in the looney's mind, is there a scintilla of logic? A tiny fragment of truth spluttering for breath in the soup of madness?

    The newsgroups are constantly awash with the dregs of idle wondering,...

    Even the writer doesn't appear to have any confidence in the idea.
  • by martinbogo (468553) on Friday June 09 2006, @10:37AM (#15502618) Homepage Journal
    What is -with- all these merger suggestions? "Company X should by company Y!" It smells to high heaven of stock manipulation by the article writers. I bet, with disclosure, that each time one of these articles is published, that the author has some sort of vested financial interest in one or both of the companies.

  • Noooo! (Score:3, Insightful)

    by sammy baby (14909) on Friday June 09 2006, @10:38AM (#15502625) Journal
    Please, no! After the incredible sticker shock of the XBox 360, followed by the news that the PS3 wasn't going to be any better, I was poised to snag the Wii just to stick it in the eye of the other console manufacturers. "See? Half the cost of your previous systems! Nyah!"

    If Apple were to by Nintendo, the Wii will double in price overnight, and likely catch fire if left on a carpet. Woe betide me!

    (Joking. Mostly.)
  • by barawn (25691) on Friday June 09 2006, @10:39AM (#15502643) Homepage
    This sounds familiar.

    What is it people in the tech industry don't understand about Nintendo?

    Nintendo is a 117 year old company. The analogy I used last time when someone mentioned Microsoft is still apt - this is the equivalent of a 15 year old kid coming over and saying "here's $500, can I buy your house?"

    For 113 years of its life, Nintendo was a family owned business. It only passed the reigns on to someone not in the Yamauchi family when Hiroshi Yamauchi named Satoru Iwata his successor, and it's not like the Yamauchi family just up and sold all of their shares.

    You can't buy a company if they're not willing to sell the shares.
  • by cpu_fusion (705735) on Friday June 09 2006, @10:44AM (#15502696)
    I'd expect Apple to buy Sun first. Sun would be less expensive to buy, and would come with some crown jewels (Java, Solaris, Workstations) that would fit in nicely with Apple's platform and OS strategy.

    Buying Nintendo wouldn't make any sense, as Apple has indicated litle desire to get involved in the games market.
  • by supabeast! (84658) on Friday June 09 2006, @10:45AM (#15502711)
    I want to work for CNET or some similar company as a hypothetical business analyst. I want to get paid to show up for work stoned, sit down, and write random stories about how big companies could hypothetically buy each other, or release new product lines, or exit entire markets, based on nothing more than my being to stoned to write something worthwhile. Then I'll want my boss to try and pass my garbage writing off as news, and later complain when the old media, politicians, and the general public refuse to take online journalism seriously.

    I can't believe that they actually pay people to write that shit. What's worth, I can't believe how many bloggers and link aggregators keep linking to them.
  • by metoc (224422) on Friday June 09 2006, @10:48AM (#15502744)
    Rumours are fun.

    Remember that Steve Jobs is a majority shareholder in Disney. This means access to content!! Remember that Apple is a 'serious computer company' and is not interested in games. Buying Nintendo would allow it to access to a less serious market without diluting the Apple brand. Lets not forget the iPod & ITMS. Imagine being able to connect your iPod to your Wii console, or playing videos (and photo slideshows) on your Wii. Best wait until WWDC and see if a PVR capability becomes available on Macs.

    Personally Apple should buy Sun (or vis-versa). Sun has a lot to offer, but needs someone like Jobs to give it a will to live and produce some interesting products with all that technology they have.
  • by Anonymous Coward on Friday June 09 2006, @10:50AM (#15502759)
    will be called Nipple
  • Number 3? (Score:3, Informative)

    by ivan256 (17499) * on Friday June 09 2006, @11:07AM (#15502925)
    Excuse me? The DS alone is outselling the 360, and it's on the verge of passing the original Xbox in all time sales. That's just *one* of Nintendo's three consoles on the market right now. In the PS2/Xbox/Gamecube realm they came in third in the US, but pick another stat, any other stat, and they're either #2, or #1. Total console sales? #2, but damned close to #1. Profit (even if you leave out the handhelds)? #2. Not only is Microsoft number three, but they are a distant number three. We're talking astronomical distance.

    Was this article written to start flame wars or something?
  • by tourvil (103765) on Friday June 09 2006, @11:25AM (#15503098)
    Hmm, Nintendo's releasing a new console this year.

    Oh look, it's all white and shiny.

    Hey, Apple makes white and shiny things...

    OMG! Apple is going to buy out Nintendo! *hurries off to write an article*
  • by ewg (158266) on Friday June 09 2006, @12:40PM (#15503772)
    I've been wondering what some of these mystery packages are for.
    • /System/Library/Extensions/Wiimote.kext
    • /System/Library/Frameworks/GBAKit.framework
    • /System/Library/CoreServices/Encodings/libSpacePir ateConverter.dylib
    • /Developer/Applications/Utilities/RacoonSuit.app
    Not to mention this /Users/mario directory I can't seem to read...
    • Agreed, it is very interesting but is 99.99% unlikely to happen. A much more likely (and beneficial to both Apple and Nintendo) scenario would be a partnership similar to Microsoft's "Live Anywhere" only Nintendo would integrate their online features with OS X, iPod, and the upcoming Apple cell phone.