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Apple's Missed Opportunity With Leopard Delay

Posted by CowboyNeal on Sat Oct 20, 2007 11:09 AM
from the timing-is-everything dept.
An anonymous reader writes "According to an article on OSWeekly.com, Apple missed a big opportunity by not releasing Leopard soon. They could've taken advantage of Vista's losing streak and one upped Microsoft, the author suggests. 'It's not uncommon for Windows users and technology consumers in general to say that Microsoft missed out on making the most of Vista both before and after its launch. Longtime fans of Windows have changed their tone due to Vista's inadequacies, and regular users are in many cases stuck with trying to figure out why they still can't get certain things to work within the operating system. Granted, it's not a completely horrific OS, but is that even a compliment worth accepting?'"
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[+] OS X Leopard Ships On October 26th 762 comments
David in AZ writes "According to the Apple website, Mac OS X Leopard will start shipping on October 26! From their blurb: 'Packed with more than 300 new features, Mac OS X Leopard goes on sale Friday, October 26, at 6:00 p.m. at Apple's retail stores and Apple Authorized Resellers, Apple announced today. And, beginning today, customers can place pre-orders on Apple's online store. "Leopard, the sixth major release of Mac OS X, is the best upgrade we've ever released," said Steve Jobs, Apple's CEO. "And everyone gets the 'Ultimate' version, packed with all the new innovative features, for just $129.""
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  • Hardly... (Score:5, Insightful)

    by gilesjuk (604902) <(giles.jones) (at) (zen.co.uk)> on Saturday October 20 2007, @11:11AM (#21055355)
    Windows users will stick with XP, there's no evidence to say that they would give up on Windows and get a Mac. Firstly they would need to buy new hardware, the obvious choice is to go to Linux since you can keep your hardware.
    • Re:Hardly... (Score:5, Informative)

      by alfredo (18243) on Saturday October 20 2007, @11:17AM (#21055401)
      Apple's market share is over 8% now. Those customers are coming from somewhere.

      With Parallels you can run Linux on the Mac, and if you don't want to do that but still want Nix software, you can do it. I'm using GIMP, Scribus, Inkscape, Xephem, and other titles I was used to in the Nix world. I've even ran Gnome on top of OSX.
      • Re:Hardly... (Score:5, Insightful)

        It used to be 6%. Not that the increase isn't insignificant, but all those vista haters aren't moving there. I got a mac recently, but it was more to do with the fact that I've been trying to build something like the macmini for 2 years but haven't come close to getting a cabinet and motherboard of the form factor.

        I am guessing that most of the switchers are from the ipod/iphone users, who are curious about apple. Its a shame that their advertisement campaigns do not target this audience - I thought that someone smart would be working in that department.
          • Re:Hardly... (Score:5, Insightful)

            And that's more to do with human nature. People will rather live with a familiar piece of crap, rather than switch to something totally new that may (not) be better. I don't see any sudden shifts in computing, windows is going to be at the helm for a long time, atleast a decade or two more. No, there will not be a year of the linux desktop, there may be a year of the mac desktop.

            That said, awareness of apple as a good hardware vendor is increasing. In the end, a very less part of apple's bottom line will be affected by vista. Leopard's timing will not affect this much, in fact I think they made the wise move by releasing it near the holiday season.
            • Re:Hardly... (Score:5, Insightful)

              by laffer1 (701823) <{luke} {at} {foolishgames.com}> on Saturday October 20 2007, @01:05PM (#21056195) Homepage
              Consider that Microsoft had to convince people over several versions of windows to use it over DOS applications. At the same time, Apple and many other vendors lost ground. It is possible to have an OS switch, but it has to be fueled by cost and features.

              Apple's have features, but also cost more. I've argued they don't in the past, but with the intel hardware it's getting harder to make that claim. I do think apple makes good hardware, but comparing what I can build versus a mini or even looking at macbooks... it's harder to say apple is that much more. Even if you make a case for better hardware, most PC users don't know it's good. They don't even know the difference between a lowend e-machine and a highend dell.

              In order for linux or any other os to take share from windows, it has to overcome the hassle of learning a new system and losing all the software you've used for years. When me and the redhat ceo can't get windows out of our lives, it's hard to tell others to do so. Gaming is the problem with linux conversion.

      • by AHumbleOpinion (546848) on Saturday October 20 2007, @11:41AM (#21055569) Homepage
        Macs are not replacing Windows PCs, they have become Windows PCs. Buyers no longer have to choose Mac OS X or Windows, they can have both. That is the catalyst that is driving the increased sales.

        There is little point in running Linux on the Mac. Mac OS X is a capable *nix box, most FOSS software is not Linux specific and targets Mac OS X as well. Plus Mac OS X has a superior user interface. If someone is running Parallels they are doing so to use Windows XP. Exceptions are rarities such as a developer who needs to do compatibility testing under Linux.
              • by itsdapead (734413) on Saturday October 20 2007, @01:38PM (#21056417)

                With a taskbar, I can at a glance see which programs are open as well as which WINDOWS in said programs are open,

                Running programs in the dock have an arrow under them (subtle but easy enough to see). Click-hold or right-click on one of them and you'll get a menu of open windows.

                However, I'd generally conceed the point: I like the Windows XP GUI a lot - most of the issues are "under the hood": security, everybody running as "root" (or having to confirm every action in Vista), registry decay, drive letters, the "shell" filing system not showing up as files, standards (non)compliance, ahh... where to stop...

      • Re:Hardly... (Score:5, Insightful)

        by kestasjk (933987) on Saturday October 20 2007, @01:01PM (#21056173) Homepage

        With Parallels you can run Linux on the Mac, and if you don't want to do that but still want Nix software, you can do it. I'm using GIMP, Scribus, Inkscape, Xephem, and other titles I was used to in the Nix world. I've even ran Gnome on top of OSX.
        What? What does that have to do with anything? Are you from Apple marketing or something? You think we don't know you can run any GTK app on Windows too?

        Getting back on topic: "Why didn't Apple release Leopard earlier to capitalize on Vista's poor reception? Apple should hire me so I can decide these things for them. Yes, they really missed an opportunity there, those silly managers at Apple.."

        Hmmm, I'm guessing the release coming now, and not months ago, had something to do with Leopard not being ready.
        You can say "If HURD 1.0 had been released right after Vista it might have got some extra users", but that doesn't mean the developers can just decide to finish and release HURD 1.0 whenever it plays well against another company's release date.
    • Re:Hardly... (Score:5, Insightful)

      by electroniceric (468976) on Saturday October 20 2007, @11:22AM (#21055441)
      If people other than tinkerers and enthusiasts are going to change OS, they're going to do so either because they bought a new computer, or because there's something they want to do that they can't now or something that really made them unhappy. That process takes longer than a couple months.

      What's really changed with Vista is that people are not willing to be shepherded along from release to release by Microsoft. This is partly due to the Mac's resurgence and more due to a much broader understanding that there are choices. I'd love to attribute that understanding of choices to Linux and open source, but I think that's only had an much of an effect within the developer community. But users more broadly no longer see Microsoft as a miracle-worker for producing these computers that do all sorts of things, because they just expect computers to do the things they do. And many more of them have seen the forced upgrade phenomenon firsthand, and are waiting for a little more bang for their $400. That's reflected in the press with far more writers adopting critical tone towards Microsoft than ever before.

      All of the articles we've seen about Apple and missed opportunities (after all this TFA is just some dude at a small website pontificating for an evenings' entertainment) are generally people expressing their desire for David to knock off Goliath and have very little to do with any insights about the market or business opportunities for Apple or Microsoft. To the extent that Apple keeps producing computers that people like and are relevant to what people want to do with them, on terms that are favorable to Apple, their market opportunities are still enormous. And that's almost totally independent of market share - the desktop OS market is simply not an unexploited area in the way it was 15 years ago.
      • Re:Hardly... (Score:5, Interesting)

        by diverman (55324) on Saturday October 20 2007, @12:31PM (#21055943)
        I completely agree. I also think that it can be attributed to a continuing breakdown of the perception that there is a gross incompatibility between Mac users and the rest of the world. While I still do field questions such as "Will I be able to open a Word file someone sends me," they are becoming less frequent. I even hear concern about whether someone with a Mac will be able to receive email from someone with a Windows computer. I think that as the Mac becomes more popular, more people realize that there really isn't a whole lot of compatibility issues for the majority of what they want to do.
  • A Little Early ... (Score:5, Insightful)

    by thornomad (1095985) on Saturday October 20 2007, @11:13AM (#21055369)
    I'm not sure how you can say they missed an opportunity until after some initial sales figures and responses come out. It took a while before the non-desire for Vista became apparent. It will take some time before people have a chance to respond (with their wallets) to Leopard.
  • by Mr. Flibble (12943) on Saturday October 20 2007, @11:17AM (#21055397) Homepage
    Apple had a choice, release the new OS X later, and the iPhone when they did, or, delay the iPhone.

    I think it should be obvious with the hype that still surrounds that device that Apple made the right choice. Yes, they could have gained some more marketshare, but probably not by much. After all, OS X is already here, just not the latest version.

    Apple is entering a market (handhelds) that is likely to be a much larger market than laptops/desktops over the next few years. The iPhone stands a good chance of becoming the market leader in a particular segment. OS X will still be (mostly) a niche player. I hope to see adoption of mac's increase - after all, I own one.

    But given the choice, I would opt for the iPhone over OS X just like they did.
  • Soon? (Score:5, Insightful)

    by Ophion (58479) on Saturday October 20 2007, @11:17AM (#21055405)

    According to an article on OSWeekly.com, Apple missed a big opportunity by not releasing Leopard soon.

    Apple is releasing Leopard soon, unless six days now qualifies as a long wait. Perhaps the author of the summary meant "earlier."

  • OSWeekly is wrong (Score:5, Insightful)

    by brass1 (30288) <SlrwKQpLrq1FM@ w h a t . n et> on Saturday October 20 2007, @11:18AM (#21055421) Homepage
    The lesson from Vista is that releasing a broken and incomplete OS so you can fix it in the field is no longer acceptable. Ignoring your testers complaints on usability and performance issues will no longer get it done. I suspect that the disaster that was Vista's release is one of the things that caused Apple to reassess their Leopard release date.

    With that said, it's obvious that the Vista release cycle was a death march from the get go. There's little chance you can jettison that many major features during the development cycle and still end up with a quality release in the end. Killing cool features also kills developer morale and poor morale causes poor quality.
  • Freakish article (Score:5, Interesting)

    by lancejjj (924211) on Saturday October 20 2007, @11:21AM (#21055437) Homepage
    What a bizarre article.

    His piece is titled:

    "Leopard's Release Date a Serious Mistake"
    But it closes with the line:

    "did Apple make a serious mistake by delaying Leopard's release until October? I don't think so."
    So what does it all mean? To me, it means that "OS Weakly" has nothing of substance to say.
  • by DreadfulGrape (398188) on Saturday October 20 2007, @11:26AM (#21055465)
    ...which has been re-written ad nauseum for the past six months.

    The average mac enthusiast doesn't give a rat's ass about strategic timing of OS releases. If OS 10.5 wasn't ready until now, that's certainly good enough for me.
  • by phillymjs (234426) <{gro.ognats} {ta} {todhsals}> on Saturday October 20 2007, @11:28AM (#21055487) Homepage Journal
    One of the main reasons Vista has been so maligned is because it was ridiculously late and Microsoft was desperate to save face... so they started stripping out promised features and shipped it before it was truly ready. The bad reviews were legion. Word of mouth has spread. Even non-technical people have heard of Vista's bad reputation... I've lost count of the posts I've seen on here where someone mentions their surprise that their mom or whoever remarked something on the order of, "Vista? Isn't that the bad one?"

    By holding Leopard back until they were sure it was ready, Apple has laid the groundwork for an even bigger opportunity. There are a lot of people out there who flat out don't like or don't want Vista. Delayed or not, if Leopard gets good reviews in the media and the word of mouth is positive, that's going to give a nice boost to Mac sales.

    ~Philly
  • by fermion (181285) on Saturday October 20 2007, @11:40AM (#21055565) Homepage Journal
    I think with the delay of OS X, and the change in name, and the release of the iPhone SDK, Apple has chosen where future growth will lie. They will likely keep making computers, laptop for consumers and towers for pro content creation, but small high profit consumer devices are the future.

    If anything, Apple has decided that 5% of the computer market is all it will have, and little it does will displace the PC from corporate, the only way it can get much more than 10%. However, with good consumer toys, it can be the home electronics supplier for those with disposable incomes.

  • by jcr (53032) <jcr@macPLANCK.com minus physicist> on Saturday October 20 2007, @11:44AM (#21055597) Journal
    First of all, it's impossible for Apple to time their releases to coincide with Microsoft's release, since MS was stuck in a cycle of delays that ran about six years. Secondly, Tiger is already more than a match for Vista, and finally, just by sheer luck, Leopard arrives on the scene as people are realizing just how utterly mediocre Vista really is.

    -jcr

  • by maggard (5579) <michael@michaelmaggard.com> on Saturday October 20 2007, @12:01PM (#21055719) Homepage Journal

    Apple missed a big opportunity by not releasing Leopard soon.

    Yeah, they shoulda released it around 1989, before Windows 3.0 shipped...

    Think of all the misery they'd have saved everyone!

  • Vista's not so bad (Score:5, Interesting)

    by Craig Ringer (302899) on Saturday October 20 2007, @12:48PM (#21056057) Homepage Journal
    I started out as a pre-judged Vista hater. When I got my new laptop (XPS 1330) I decided to give it a go anyway rather than just downgrading to XP. I'm glad - it's actually quite nice, and IMO a real step up from XP unless you have incompatible apps.

    Vista's honestly not that bad. Quite nice in some areas. I've had no serious app compat issues - but then I only really use OSS apps, and those tend to be well behaved anyway since they're usually portable, and tend to be quickly updated for new platforms.

    I find the UI a small but significant improvement, and I'm already in love with the indexing service's integration with the rest of the OS. Yes, mac users, I know about spotlight - I admin macs at work.

    I'd also say that fears about battery life _on_ _new_ _hardware_ with the latest generation of mobile GPUs are somewhat overblown. I don't see a huge difference between Aero on and off - much as I see relatively little difference (1/2 an hour out of this laptops 4 1/2 at most) from activating Compiz on Ubuntu. I'm not even sure there's any effect at all, since whatever difference there is is well within the measurement inaccuracy of any battery testing.

    It's not some huge leap forward - it's more like what Apple does between two Mac OS X releases (including the breakage of apps with rather hacky innards that people yell about - try admining a DTP lab with Adobe and Quark products and tell me how much you love Mac OS X updates). What it is, though, is a _lot_ of small and medium improvements rolled up into what I'd call an overall much better OS.

    I'd feel pretty ripped off if I'd paid to upgrade from XP - but as a new OS it's quite nice. I don't find the UAC stuff annoying (though it was a HORROR in prereleases apparently) though I do think it's a waste of time that'll just get people clicking the dialogs without even thinking.

    As it is, I find Vista much more usable than XP already. It took me a few hours to get used to some of the differences (and I still hate the control panel UI in "new mode" - though I'm sure it's OK for non-technical users) but it's now quite nice to use. I tend to switch between it and Ubuntu on my new laptop, depending on task.
    • by Shadowmist (57488) on Saturday October 20 2007, @11:39AM (#21055557)

      People that buy apple products aren't technical enough to know if leopard is better than any past build revision of FreeBSD that apple leeched. They buy apple because it looks cute and they can remain oblivious to technology. The author is a clueless monkey if he thinks people suddenly want to buy apple crap because it's build 10.3.1.
      That's a comment that makes sense only to someone who's entire OS life is spent underneath a command prompt. FreeBSD while an important part of X is only part of the foundation. It's everything else that's on top and underneath that makes the OS something other than a gearhead toy. And since when is making use of Open Source some sort of moral crime? Apple makes it's acknowledgements and last time I checked it's changes are open sourced back in the form of Darwin. Have you tried Darwin and made any real comparison? Or are you just some Linux Nazi who is lashing out with unsubstantive bile for the simple reason that it's not Linux. If so, you're no different than Mac Nazis, or Windows Nazis, or Amiga Zombies that still think there's a future for that last platform, you're acting from unreason.