Stories
Slash Boxes
Comments

News for nerds, stuff that matters

NYT Exposes the Identity of Fake Steve Jobs

Posted by Zonk on Sun Aug 05, 2007 08:18 PM
from the hard-to-be-anonymous-if-someone-is-determined dept.
mattatwork writes "NY Times writer Brad Stone figured out the real identity of Fake Steve Jobs. With classic nick names like 'freetards' and 'beastmaster' Fake Steve captured an audience of 700,000 visitors to the site and around 50 emails a day. According to Daniel Lyons, the senior editor at Forbes magazine who maintained the blog, there is no definite plan for the future of the site. 'Mr. Lyons said he invented the Fake Steve character last year, when a small group of chief executives turned bloggers attracted some media attention. He noticed that they rarely spoke candidly. "I thought, wouldn't it be funny if a C.E.O. kept a blog that really told you what he thought? That was the gist of it." Mr. Lyons says he recalled trying out the voices of several chief executives before settling on the colorful Apple co-founder. He twice tried to relinquish the blog, but started again after being deluged by fans e-mailing to ask why Fake Steve had disappeared.'"
This discussion has been archived. No new comments can be posted.
Display Options Threshold:
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.
  • Solved? (Score:5, Interesting)

    by taoman1 (1050536) on Sunday August 05, @08:21PM (#20126313)
    Was this a mystery that just had to be solved?
  • by LameAssTheMity (998266) <william.brien@gmail.com> on Sunday August 05, @08:21PM (#20126315)
    Fake, everyone knows Steve Jobs isn't real.
  • Link NYT article@news.com (Score:5, Informative)

    by Anonymous Coward on Sunday August 05, @08:24PM (#20126331)
    Mystery solved: 'Fake Steve' blogger comes clean [com.com] See CNET's reprint of the NYT article there.
  • John Howard: Prime Minister (Score:5, Funny)

    by Trentus (1017602) on Sunday August 05, @08:40PM (#20126405)
    A few years ago, a friend directed me to http://johnhoward.blogspot.com/ [blogspot.com]. It's one of the few web pages I've actually laughed out loud at. It's written in a great style.
    • by Anonymous Coward on Sunday August 05, @10:59PM (#20127059)
      Who the hell is that?
      [ Parent ]
      • Re:John Howard: Prime Minister by GaryPatterson (Score:3) Monday August 06, @12:02AM
        • by dbIII (701233) on Monday August 06, @01:37AM (#20127611)
          Yes, but when it comes down to it he's not hugely relevant so is ignorable internationally - his government has pretty well been in caretaker mode for the last decade and his foreign policy is "me too". Even a major US newspaper got his name wrong and called him Mike Hunt when he was visiting the USA - possibly misled by an Aussie that was playing a bit of a joke. The last Prime Minister we had that we would expect people to notice is Malcolm Fraser - very tall, face like an Easter Island statue and memorable for running around in a US hotel with no pants on.
          [ Parent ]
        • question from los angeles by commodoresloat (Score:2) Monday August 06, @04:13AM
        • Re:Oooooh! by GaryPatterson (Score:2) Monday August 06, @04:41AM
          • 1 reply beneath your current threshold.
        • Re:John Howard: Prime Minister by Smurf (Score:2) Monday August 06, @12:08PM
        • 3 replies beneath your current threshold.
      • 1 reply beneath your current threshold.
    • Re:John Howard: Prime Minister by elrous0 (Score:2) Monday August 06, @08:23AM
    • 1 reply beneath your current threshold.
  • Darn. (Score:2)

    by Trillan (597339) on Sunday August 05, @08:41PM (#20126409)
    (http://pyile.com/ | Last Journal: Tuesday December 19 2006, @01:33PM)
    I hope he regroups and comes back. FSJ is one of the most entertaining reads on the web. Would it be so hard to pretend the genie didn't come out of the bottle? Does it really make a difference? Well, I guess it does, because everyone will always be analyzing it for ulterior motives now...
    • Re:Darn. by morgan_greywolf (Score:1) Sunday August 05, @08:51PM
      • Re:Darn. by gnasher719 (Score:2) Monday August 06, @07:39AM
    • Re:Darn. by Lewisham (Score:2) Sunday August 05, @08:53PM
    • Re:Darn. by Anonymous Coward (Score:1) Sunday August 05, @09:40PM
    • Re:Darn. (Score:5, Funny)

      by Simon Garlick (104721) on Sunday August 05, @10:30PM (#20126925)
      The thing that blows my mind is that there's an editor out there who can WRITE.
      [ Parent ]
  • Now, if only we could get those investigative journalists of yours to apply their talent where it really makes a difference...
    • Almost as good, Forbes. by twitter (Score:2) Sunday August 05, @09:04PM
    • Re:Good job, New York Times. by jacoplane (Score:3) Sunday August 05, @10:04PM
    • Re:Good job, New York Times. (Score:5, Insightful)

      by Wordsmith (183749) on Sunday August 05, @10:20PM (#20126901)
      (http://www.louishochman.com/)
      Oh please. The NYT does a whole range of things, from fluff to hard-hitting international journalism - from book reviews to government exposes, from quirky coverage of Adult Swim's Star Wars Project to insider political reporting. The diversity of coverage is part of what makes it a strong paper.

      That its did this says nothing about the quality of its coverage of other items. You can't look at every use of a resource as wasteful just because it's not devoted to the single most important item of the day; the breadth of coverage is important too.
      [ Parent ]
    • Re:Good job, New York Times. by Breakfast Pants (Score:2) Sunday August 05, @11:55PM
    • They did such a good job... by TodMinuit (Score:2) Monday August 06, @12:16AM
    • Re:Good job, New York Times. (Score:5, Interesting)

      by gujo-odori (473191) on Monday August 06, @02:10AM (#20127727)
      I used to work at Microsoft, and from reading minimsft, I'm pretty sure he really does work there, or at least did at one time. His take on what's right and wrong at Microsoft shows not just a great deal of insight, but a great deal of knowledge of what it's really like on the inside. If he doesn't work there, he's got to be talking to some pretty knowledgeable people who do, and who are willing to say these things to an outsider at the potential risk of their jobs.

      So, if I were an investigate reporter trying to find out who minimsft is, I'd start by moving anyone who is not a current or former blue badge to the bottom of my suspects list. The stuff about being a manager and being male may be true or may be obfuscation, so I wouldn't put too much stock in it It's not hard for a non-manager there to make the same observations mini-msft makes. I accept that minimsft is probably male, if for no reason other than most of the people working there (at least in coding jobs) are men.

      Minimsft may well be exactly what he describes himself as. OTOH, I wouldn't be surprised if he were actually a mid or senior-level manager. Turning an oil tanker can be hard, even for someone with a lot of clout, and revolution is sometimes easier to start from the bottom than from the top. Microsoft is certainly an oil tanker, or perhaps an aircraft carrier might be a better description. They, too, take a lot of time and space to turn, but once turned can move pretty quickly and bring a lot of power to bear on the target.

      Can Microsoft be turned? Now that's an interesting question. The corporate culture there so powerful, pervasive, and seemingly immutable. Turning Microsoft may not be impossible, but it would be very, very hard.
      [ Parent ]
    • 2 replies beneath your current threshold.
  • Tragedy (Score:5, Funny)

    by fishthegeek (943099) on Sunday August 05, @08:54PM (#20126477)
    (Last Journal: Monday October 15, @07:06PM)
    I feel like a tiny bit of myself has been killed today. I will never experience the same innocent joy that accompanies reading a fake CEO blog again. Damn frigtard reporters.
  • Next assignment: (Score:5, Funny)

    by Anonymous Coward on Sunday August 05, @08:58PM (#20126497)
    The New York Times is now working on the identify of an even more prolific online writer, "Anonymous Coward".
  • This needs quoting (Score:5, Informative)

    by eclectro (227083) on Sunday August 05, @09:02PM (#20126519)
    This is from Fake Steve's blog [blogspot.com];

    "You put the pieces of the puzzle together. You went through my trash, hacked into my computer, and put listening devices in my home. Now you've ruined the mystery of Fake Steve, robbing thousands of people around the world of their sense of childlike wonder. Hope you feel good about yourself, you mangina."
    • Re:This needs quoting by creimer (Score:3) Sunday August 05, @09:38PM
    • A better quote (Score:5, Funny)

      by chebucto (992517) on Sunday August 05, @09:49PM (#20126763)
      From the same post on the blog:

      One bright side is that at least I was busted by the Times and not Valleywag. I really, really enjoyed seeing those guys keep guessing wrong. For six months Dr. Evil and Mr. Bigglesworth put their big brains together and couldn't come up with the answer. Guy from the Times did it in a week. So much for the trope about smarty-pants bloggers disrupting old media. Brilliant.
      File under "It's funny, laugh"
      [ Parent ]
      • 1 reply beneath your current threshold.
    • 1 reply beneath your current threshold.
  • thanks NYT! (Score:5, Funny)

    by godawful (84526) on Sunday August 05, @09:05PM (#20126541)
    (http://www.godawful.com/)
    i'm glad someone killed the child-like wonder FSJ had instilled in my life, next assignment? an exposé on proving santa claus isn't real, just in time for xmas
  • by fyrewulff (702920) on Sunday August 05, @09:30PM (#20126667)
    I mean, just look at this quote:

    "Lyons clearly used the Fake Steve persona to further some of his own interests and positions. For example, articles in other business publications and their journalists were a frequent target of criticism from Fake Steve, while Forbes got off comparatively easy."

    He was mad that this obviously fake Steve, which nobody was really taking seriously, was making too much fun of him.

    Seriously, that looks like a kid wrote it. I can even hear the whiny voice...
    • Re:NYT guy wanted revenge (Score:4, Insightful)

      by dbIII (701233) on Monday August 06, @12:05AM (#20127285)
      Lyons did push a bit too far. For example his personal attack on PJ from Groklaw is overstepping the bounds, isn't relevant to the "character", most of his audience would have never heard of her previously and it was not remotely funny or on topic - just a rant. Since he's no longer anonymous he has to cop the criticism and loss of reputation like any other "satirist" paticularly if it is self serving - but would or should anybody really sue?
      [ Parent ]
  • Shoot. (Score:2)

    by SeaFox (739806) on Sunday August 05, @09:39PM (#20126711)
    People may make jokes about how this was a mystery that wasn't that great and "who cares" but really, I actually rather liked the fact it was unknown.

    Yeah, no one really believed it was the real Steve Jobs, but it's still one of those things where now that it's out things aren't quite the same.
  • Secret Diary of Bill Gates (Score:5, Interesting)

    by 1u3hr (530656) on Sunday August 05, @09:40PM (#20126713)
    The "Secret Diary of Bill Gates, Aged 40 1/4" was in a similar vein, about 10 years ago. This was written, as the title implies, in the style of Adrian Mole, as a self-important nerd.

    Monday, January 15
    No. It can't be true! They really are writing about Steve Jobs -- I just saw the latest Wired magazine with an in-depth interview with the Boy Wonder. Why is he a "visionary"? I'm a visionary too. Why don't they call me a "visionary"? I'm tired of being "ruthlessly competitive". This guy got lucky too. I mean, you know, they always say I got lucky when IBM licensed DOS. That wasn't luck, it was skill. I negotiated a great deal from IBM then ran over to Patterson's place and snapped up Q-DOS. That takes *balls*. Jobs has no balls. Jobs is a guy who spends two weeks choosing a washer/dryer. Yes, *two* weeks. For what? Like, $500 or so. The guy has millions. Jobs is a guy who actually cares about his clothes "feeling really soft". What a loser --
    The site lasted a year or so. I found an archive of 1997 here. [davesource.com]
  • Well, that's ok... (Score:2)

    by bmo (77928) on Sunday August 05, @10:22PM (#20126907)
    Dan "Lyin'" Lyons invents stuff all the time. He should stick to fiction and selling it as such, instead of trying to palm it off as somehow related to reality.

    --
    BMO
  • This is borderline lolcat! (Score:4, Funny)

    by Lethyos (408045) on Sunday August 05, @10:47PM (#20127001)
    (Last Journal: Saturday March 08 2003, @03:00PM)

    “Fake Steve Jobs is fake!” Shocking!

  • What ever happened to As Seen On TV [slashdot.org]?
  • by Sneeper (182316) on Sunday August 05, @11:08PM (#20127095)
    There's quite a semantic difference between being a senior editor at Forbes and being the senior editor at Forbes. I bet there's a difference in salary too.
  • Forbes sponsorship (Score:2, Informative)

    by Sneeper (182316) on Sunday August 05, @11:15PM (#20127117)
    Looks like Forbes is capitalizing on the fact that it's one of their own. They are going to officially sponsor the blog on Forbes.com now.

    Fake Steve Jobs comes clean [forbes.com]
    Forbes' phone interview with Daniel Lyons [forbes.com] (has annoying commercials)
  • Dan Lyons (Score:3, Insightful)

    by snowwrestler (896305) on Sunday August 05, @11:19PM (#20127129)
    I wonder how many /. readers are going to look at the FSJ posts about "freetards" in a different light now that they know it was Dan Lyons behind the keyboard? This is not a guy who has been well-received on Slashdot in the past.
    • Re:Dan Lyons by Ohreally_factor (Score:2) Monday August 06, @04:01AM
  • off topic (Score:1)

    by martin_henry (1032656) on Sunday August 05, @11:23PM (#20127139)
    ...but how do so many /. readers tag articles with the same seemingly random tags? example: the article before this one is tagged "ohnoitsroland" and the first article today about WoW is tagged "handdrawngames" how?
    • Re:off topic by narf (Score:1) Sunday August 05, @11:38PM
      • Re:off topic by martin_henry (Score:1) Monday August 06, @02:05AM
  • by Evilest Doer (969227) on Sunday August 05, @11:23PM (#20127141)
    [Pantomime Steve Jobs appers]
    Pantomime Steve Jobs: iHello, everyone!
    Bigels: Back in the closet, you pantomime CEO person!
    [Pantomime Steve Jobs, still waving, walks backwards back into closet]
    [Real Zonk appears]
    Bigels: Begone, you pantomime editor person!
    [Bigels thwacks Zonk with big foam cluebat]
    [Zonk runs off in tears, with kdawson close behind, licking Zonk's posterior]
  • by didlybom (608643) on Monday August 06, @12:34AM (#20127357)
    (http://kebawe.com/)
    I believe I was the first one to write a fake Steve Jobs' blog. I stopped when it reached the top 5 results for a 'steve jobs' search and Apple's legal department contacted me. http://web.archive.org/web/20040102222820/http://j ustonemorething.com/ [archive.org]
  • No... (Score:1)

    by simplerThanPossible (1056682) on Monday August 06, @01:23AM (#20127549)
    ...I am fake Steve Jobs
    • Re:No... by ettlz (Score:2) Monday August 06, @02:22AM
  • Shilling for MICROS~1

    'In other words: The cat-lady personal-injury [forbes.com] lawyer in Iowa who's been running the shakedown on Microsoft finally decided to take the money and scoot'

    Shilling for SCO ..

    "the Free Software Foundation doesn't want royalties--it wants you to burn down your house [forbes.com], or at the very least share it with cloners"

    Providing a unique interpretation of GPL licensed code ..

    "For the past two years Fleury's company, Atlanta, Ga.-based JBoss, has been stealing business from IBM (nyse: IBM - news - people ) by giving away a set of open source programs"

    Spining an acqusition for IBM into a death spiral of Open Source ..

    "Sounds like the dot-com bubble, except that this time it's not just investors who will get burned. Customers are taking a risk too. Because when these open source software providers burn through their venture funding [forbes.com] and go out of business"

    Managing to get the words fanatics, stalinist, paranoia, zeolots and conspiracy into a mention of Open Source.

    "Mickos is being denounced as a traitor by noisy fanatics in the open source software community"

    "For die-hard open-source zealots, this difference is not just a matter of personal preference or technical advantage; it's a holy war. And SCO is the Great Satan"

    'Nasty as the open source crunchies [forbes.com] might be, they may be nothing compared to the hardball tactics for which Oracle is known'
  • by anwyn (266338) on Monday August 06, @09:13AM (#20129611)
    L. Detweiler created the theory called the Snakes of Medusa [interesting-people.org] that large numbers of anonymous identities were being created, called tentacles [jargon.net], and that these snakes were conspiring with each other for nefarious purposes.

    Some cypherpunks [jargon.net] discovered that Detweiler was using his own theories, and that he had several tentacles of his own.

    This incident confirms the Detweiler theory.

  • Thanks (Score:1)

    by newsoft (1139211) on Monday August 06, @07:18PM (#20136649)
    Was this a mystery that just had to be solved? -- Where is the Undo button for my life? Not to mention the Esc key. http://f.jsoftj.com/ [jsoftj.com] http://jsoftj.com/ [jsoftj.com] will auto-link a URL
  • Oy - mod parent up, y'all! (Score:5, Interesting)

    by Penguinisto (415985) on Sunday August 05, @09:18PM (#20126611)
    (Last Journal: Friday March 26 2004, @02:46PM)

    I guess he's no longer best known for being a SCO supporting paided{sic} shill.

    Actually, given who it turned out to be, the motives and biases are rather clear in hindsight. I'm almost willing to bet that Steve Ballmer wasn't among the "other CEO voices" Mr. Lyons tried out...

    But then, maybe it was a means for ol' Dan to get out his juvenile side?

    I dunno - this is starting to sound too much like a flamebait -ish pack of conspiracy theories. Don't get me wrong, I thought it was funny here and there - but seeing who's behind it makes me wonder if it wasn't just a larger propaganda campaign on Lyons' part.

    /P

    [ Parent ]
  • Re:Best known. (Score:5, Informative)

    by toxic666 (529648) on Sunday August 05, @09:40PM (#20126715)
    Groklaw

    http://www.groklaw.net/article.php?story=200708051 95515884 [groklaw.net]

    sums it up pretty well.

    An "analyst" who supported SCO Group and is suspected as an MS front man. You wonder why there are conspiracy theories about MS being behind SCO Group's actions?

    With 20/20 hindsight, it had to be Lyons, MOG or Dildio.
    [ Parent ]
  • by empaler (130732) on Monday August 06, @05:15AM (#20128369)
    (Last Journal: Monday November 20 2006, @03:07PM)
    THIS IS SATIRE, COVERED BY FREE SPEECH

    http://commons.wikimedia.org/wiki/United_States_Co nstitution [wikimedia.org]
    [ Parent ]
    • 1 reply beneath your current threshold.
  • Re:Frosty Piss (Score:2)

    by HermMunster (972336) on Monday August 06, @06:59PM (#20136481)
    Freetards is quite entertaining until you think of the inverse which is even more entertaining: proprietards are defined as anyone promoting proprietary programs, most especially those acting to as shills of Microsoft especially when considering the cost of lock in of proprietary software and the lack of standards supported by those companies.

    I am glad to know it is a Forbes guy because Forbes has always been at the low rung on the ladder when it comes to understanding the computer industry.

    Well, now he's outed and we all can go back to our efforts to change the world to use open standards and non-proprietary software as a breaker to technologies that lock you into a platform and deny choice.
    [ Parent ]
  • 9 replies beneath your current threshold.