Ultimate iPhone Review — Will It Blend?

I've been enjoying the Will it Blend videos forever. There's something about a labcoat clad crazy man putting things like marbles and soda cans into a blender and after reducing them to powder, warning you not to breathe in the particles. Well today they ask the ultimate question of the latest over-hyped internet sensation Will the iPhone Blend? Fans of these videos can probably guess the answer... and this story made my morning. I've been waiting for an excuse to link these forever. If you haven't seen these, you're in for a real treat.

Great for kids!

[PIPBoy3000 (619296)]

My kids and I spent nearly an hour looking at all of these last night. Sam kept exclaiming "That's totally awesome!" Even four year-old Emma enjoyed the blending of the Barbies.

I assume the whole thing is a viral marketing deal for the brand of blender, but it's so beautifully done. My wife and I decided that it was pretty obviously marketing towards men. Women might enjoy chopping up a rake or two, but men's eyes grow wide and they get a funny grin whenever you start tossing in glow sticks, marbles, iPhones, and other fun things.

The other thing of note is that he probably should have been wearing a respirator for some of these tricks. The marbles in particular were very nasty. Breathing in small amounts of glass smoke is incredibly bad for your lungs. That's why they banned asbestos, after all.

Not that great

[LighterShadeOfBlack (1011407)]

My kids and I spent nearly an hour looking at all of these last night. Sam kept exclaiming "That's totally awesome!" Even four year-old Emma enjoyed the blending of the Barbies.

You do realise you're going to have to keep your blender under lock and key for the next 12 years right?

Sell it on eBay...

[Choad Namath (907723)]

Assuming this [ebay.com] is real, he wasn't just joking at the end.

Re:Sell it on eBay...

[TheThiefMaster (992038)]

I like how it says "Product: iPhone Condition: Used" :)

Innovative and Groundbreaking

[rueger (210566)]

Sure the innovative and groundbreaking iPhone will change the face of blending forever. Never before could you blend a full featured implementation of Apple's award winning Safari browser.

The iPhone is pretty tough

[PorkNutz (730601)]

Notice how long the screen kept going. Even after the blender had started shredding the phone... the screen was still working. Impressive.

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WM5 Phone

[Stevecrox (962208)]

Do you know I watched this on my Windows Mobile phone and seems to have broken it the video just keeps looping over and over I'm not certain but I think the "happy" midi tune plays every now and again

the real Ultimate Review

[interactive_civilian (205158)]

Cute, but if you want a real ultimate review of the iPhone, get your butts over to ArsTechnica [arstechnica.com] to read their incredibly comprehensive iPhone review [arstechnica.com]. They cover just about everything you could want to hear (including some brutal stress testing that culminates in the iPhone being flushed down a toilet) and the following discussion has some good follow-ups by the authors.

Yeah, maybe a shameless plug, but it is the best iPhone review I have seen so far.

Re:the real Ultimate Review

[Bazman (4849)]

Well that's as maybe, but its the ultimate review for *that* particular iPhone!

1913 Webster definition of ultimate is rather apropos:

3. Incapable of further analysis; incapable of further
            division or separation; constituent; elemental; as, an
            ultimate particle; an ultimate constituent of matter.
            [1913 Webster]

The ultimate end to this blending thing

[paiute (550198)]

"We found the Holy Grail"

it blends

"Cure for cancer"

blend it

"Kids, in this cage is the last living mouse lemur on Earth."

where's that outlet?

Oh its not so bad

[JeanBaptiste (537955)]

I've been breathing that stuff for a while and nothing has ha *THUD*

(he wouldn't just type thud, would he?)
(maybe he was dictating)
(oh shut up)

Re:Oh its not so bad

[dsginter (104154)]

(he wouldn't just type thud, would he?)

It is generally accepted that computer crashes, dropped connections and death is represented by the "NO CARRIER" stamp (line noise optional). For example:

Hey guys - I'm currently installing a nitrous oxide system on my chainsaw and I'm wondering what happens if I turn this mixture adjustment screw^%$#^%%^&

NO CARRIER

Re:Oh its not so bad

[thc69 (98798)]

King Arthur: [about the inscription on the rock] What does it say, Brother Maynard?
Brother Maynard: It reads, "Here may be found the last words of Joseph of Aramathia. He who is valiant and pure of spirit may find the holy grail in the Castle of Aaauuuggghhh...
King Arthur: What?
Brother Maynard: "The Castle of Aaaauuuggghhhh"
Sir Bedevere: What is that?
Brother Maynard: He must have died while carving it.
King Arthur: Oh come on!
Brother Maynard: Well, that's what it says.
King Arthur: Look, if he was dying, he wouldn't have bothered to carve 'Aaaauuuggghhhh'. He'd just say it.
Sir Galahad: Maybe he was dictating it.
King Arthur: Oh shut up!
Sir Robin: Well does it say anything else?
Brother Maynard: No, just "Aaaaauuuugggghhh".
[knights making groaning sounds]
Sir Bedevere: Do you think he could have mean, 'Camaaaauuuuggghhhh'?
Sir Galahad: Where's that?
Sir Bedevere: France, I think.
Sir Lancelot: Isn't there a Saint "Aaaaavvvveeeesss" in Cornwall?
King Arthur: No that's Saint "Ives".
Sir Lancelot: Oh, yes. "Iiiiiivvvveeessss"!
[All knights saying, "Iiiiiivvvveeessss"]
Sir Bedevere: Whooooouuuuaaa!
Sir Lancelot: No no no, it's "Aaaaauuuugggghhhh" from the back of the throat.
Sir Bedevere: No I mean, "Whoooouuuuaaa!" as in surprise and alarm.
Sir Lancelot: Oh, you mean like, "AAAHH!"
Sir Bedevere: Yes, that's it. "AAAAAAAAAAAAAHHHHHHHHHHHHHHHHH!"

Re:Oh its not so bad

[by Anonymous Coward]

Truly dedicated /.ers have their browsers hooked up to a dead man's switch, so that if they are incapacitated, they automatically submit whatever is currently in the "Post Comment" field. A sort of "L4st Psot!!1!!," if you will. Here, let me demonstr1-0$%#$I)%^%)#%

NO CARRIER

Re:Spoiler

[Evanisincontrol (830057)]

It's pieces of the iPhone's evil, black heart.

Re:Spoiler

[CaptainPatent (1087643)]

No, it just spews a black cloud of overrated whenever the marketing hype wire in the iphone is severed.

Re:As funny as the videos are....

[shoptroll (544006)]

That's the entire point. It's supposed to be an advertisement. But it's a lot better than most of the adverts you see on tv these days.

Re:As funny as the videos are....

[cyphercell (843398)]

After recently purchasing a $85 blender that bit the dust on a box of frozen strawberries, this is just the kind of advertising I appreciate right now.

Re:As funny as the videos are....DUH

[g051051 (71145)]

It's not "like an advertisement", it's nothing BUT an advertisement. And it's sure nice to see a company advertising it's products in a funny, entertaining way that also nicely shows off the products' capabilities, without fluff.

Re:As funny as the videos are....

[by Anonymous Coward]

Of course it's an advertisement! But hardly a "waste" of a good product -- links on digg, slashdot, and all the mac sites to boot for under a grand is the cheapest ad campaign ever.

If you're looking for wasteful advertising, try the Olympics.

Re:As funny as the videos are....

[ahoehn (301327)]

As someone who work at an ad agency, let me say, I would be freaking thrilled to come up with an idea half this good. Not only do these clips entertain the viewers, they also highlight what's excellent about the product being sold. Compare that to something like the Subservient Chicken [subservientchicken.com], which is entertaining but really says nothing about Burger King's product.

I hope Blendtec sticks with whatever agency/marketing intern came up with this concept. It's solid gold.

Re:As funny as the videos are....

[Ngarrang (1023425)]

They kind of piss me off, too. It's always a waste of a good device/product.

How is that? I thought it was an excellent use of a blender. The blender survived just fine.

Re:It always seems to

[jimstapleton (999106)]

As well as being fun, its an amazing ad for the company, everything they but into their blenders ends up as toxic dust!!!

Yes, because I really want my spaghetti sauce to become toxic dust. I think I'll take a blender that doesn't make everything toxic.

Re:It always seems to

[Rogerborg (306625)]

Can they blend one of their own blenders? Wow, meta headrush.

Re:It always seems to

[Hotawa Hawk-eye (976755)]

Go look at eBay item number 170129995323. You get the iPhone remnants, a blender, a DVD, and an autographed T-shirt. Not bad, if you're in the market for a blender or are into pulverized electronics.