Stories
Slash Boxes
Comments

News for nerds, stuff that matters

EMI Says ITMS DRM-Free Music Selling Well

Posted by Zonk on Thu Jun 21, 2007 12:44 PM
from the people-like-choice dept.
An anonymous reader writes "'The initial results of DRM-free music are good' says Lauren Berkowitz, a senior vice president of EMI, at a music industry conference in New York. Berkowitz went on to say that the early results from iTunes indicate that DRM-free offerings may boost revenue from digital albums as well as individual songs."

Related Stories

[+] iTunes DRM-Free Tracks Now Same Price As DRM Tracks 250 comments
jawtheshark writes "Apple has made the decision to revise the pricing of Plus songs on the iTunes Music store. Whereas previously the DRM-less tracks were more expensive than the 'normal' option (at $1.29 vs. $0.99), DRM-less tracks bought via ITMS will now be priced on the same level as DRM'd tracks. 'Apple plans to expand iTunes Plus to include certain indie music labels starting Wednesday, October 17 (or sometime this week, at least) ... This expansion won't include all independent music labels just yet, although we're optimistic that more will be included in the future. While we have no information on whether the iTunes Plus songs are selling well, we assume that the decision to drop the price is a response to the Amazon MP3 store. Amazon sells individual tracks for between 89 and 99 apiece, all without any DRM restrictions. With that in mind, it's kind of hard for Apple to compete at $1.29.'"
[+] Name-Your-Cost Radiohead Album Pirated More Than Purchased 582 comments
phantomfive writes "Forbes is reporting that despite Radiohead giving their latest album away 'for free', more copies of the album were pirated than downloaded from their site. Commentators offered up the opinion that this was probably more out of habit than malice. People download from regular BitTorrent sources, and may not have fully understood the band's very new approach to the subject. Regardless, Readiohead's efforts are having some measurable effect, as noted by the chairman of EMI: 'The industry, rather than embracing digitalization and the opportunities it brings for promotion of product and distribution through multiple channels, has stuck its head in the sand. Radiohead's actions are a wake-up call which we should all welcome and respond to with creativity and energy.'"
This discussion has been archived. No new comments can be posted.
The Fine Print: The following comments are owned by whoever posted them. We are not responsible for them in any way.

EMI Says ITMS DRM-Free Music Selling Well 50 Comments More | Login /

 Full
 Abbreviated
 Hidden
More | Login
Keybindings Beta
Q W E
A S D
Loading ... Please wait.
  • Shock! (Score:5, Funny)

    by thrills33ker (740062) on Thursday June 21 2007, @12:48PM (#19597427) Homepage
    Who'd have thought that treating your customers with respect and giving them what they want would pay off?

    Amazing!
    • Re:Shock! (Score:5, Funny)

      by Harmonious Botch (921977) * on Thursday June 21 2007, @12:49PM (#19597453) Homepage Journal
      Only in the long run.
      [ Parent ]
      • Re: (Score:3, Insightful)

        by Anonymous Coward
        How is watermarking the files DRM? It doesn't prevent you from doing anything you want to with the file. Now, if you do something illegal with the file, like distribute it on a P2P network, then this could help them track you down. Unless you are saying th
      • Re:Shock! (Score:5, Insightful)

        by Scarblac (122480) <slashdot@gerlich.nl> on Thursday June 21 2007, @01:12PM (#19597809) Homepage

        Whatever encoding e-mail addresses should be called, DRM it is not. It doesn't limit you in any way.

        Let's not confuse the meaning of terms like this, that's not helpful.

        [ Parent ]
      • Re: (Score:2)

        Oh geeze, please stop spreading FUD about having the e-mail address in the song. It's a fricken *TAG*. It'd be like if they sold MP3s and put "Purchased on iTunes by yourname@domain.com" in the ID3 tag. Stop whining already!
      • Re:Shock! (Score:5, Informative)

        by Dominic_Mazzoni (125164) on Thursday June 21 2007, @01:17PM (#19597875) Homepage
        Let's not forget, they still encode e-mail addresses and names in these 'DRM free' tracks. I still consider that DRM.

        You may not like it, but please don't confuse the issue by calling it DRM. It's metadata, even potentially useful metadata, that discourages copyright infringement while not in any way restricting fair use. You can copy those files to any device, or even transcode them into any other format, easily stripping all metadata in the process. Totally different than DRM, where you have to actually break encryption or suffer quality loss in order to do that.

        If we're gonna love someone for providing DRM free tracks, remember Amazon is providing actual unencoded MP3s.

        Except that they haven't opened their store yet. So don't go lauding them when you don't even know that they're not going to include the user id of the person who downloaded the song in the metadata.

        [ Parent ]
        • Re:Shock! (Score:5, Informative)

          by drinkypoo (153816) <martin.espinoza@gmail.com> on Thursday June 21 2007, @01:10PM (#19597789) Homepage Journal

          Watermarking is not DRM. It's watermarking. DRM controls when and how you are allowed to use the content, and watermarking does not. It only provides a [potential] trail of culpability. If you are modded down, it will be at least half because you are simply wrong - although I have been hit hard by fanboys as well, Apple and otherwise. Right now it's the OSI fanboys modding me down for pointing out that Perens' claim to invent the idea of "open" source is false and that "open" meant something before he opened his mouth on the subject. I suspect you suffer for the same reason I do; some people mod me down any chance they get to make a plausible-looking negative moderation, simply because they recognize me and disapprove of that for which I stand.

          Er, anyway, back on topic: Watermarking is, by definition, not DRM.

          [ Parent ]
          • Re:Shock! (Score:5, Informative)

            by Odiumjunkie (926074) on Thursday June 21 2007, @01:26PM (#19598021)
            > Er, anyway, back on topic: Watermarking is, by definition, not DRM.

            And this isn't watermarking. Digital watermarking changes content to encode some kind of message. When you buy DRM-free tunes from iTunes, the actual content, the AAC stream, contains no watermark. If you buy the same DRM-free song from five different accounts, all the AAC streams will be bit-for-bit identical. All that's included is a tag, in plaintext, which contains your info. You can read it, you can edit it, you can remove it. Not DRM, not a watermark.
            [ Parent ]
                  • Re:No, no splitting hairs (Score:5, Insightful)

                    by Odiumjunkie (926074) on Thursday June 21 2007, @03:09PM (#19599425)
                    > For example, you can mark a gif file by inserting information in unused portions of the color table and leaving the image data > completely untouched. Is this a watermark by pour definition? Or is it one only if used color entries or pixel entries are altered? > Or is it a watermark of the container, but not the data (even though it is potential data...)?

                    The defining feature of a digital watermark is that it cannot be removed given only the watermarked data. That is its point. A digital photograph emblazoned with a watermark cannot readily be transformed into the original. A digital video file with an invisible-to-the-human-eye-digiatl-watermark inserted to allow the owners of the video's copyright to see who has leaked a copy if it to p2p is useful only because the altered bits cannot be reset to their original state.

                    So you see, the idea of calling this a watermark isn't just fudging the concept slightly. It's nonsense. It is completely trivial to remove the identifying information, so it is innapropriate to call it a watermark because it neither performs the function nor attempts to perform the function of a watermark.
                    [ Parent ]
                      • Re: (Score:3, Insightful)

                        And obfuscating it further will help what exactly?
                        I agree with the grandparent that tag info is /not/ a watermark.
                        If it is, is including your email in the filename a watermark too? Is placing a (separate) file with your email on a CD with aac files a water
                  • Re:Spiltting hairs (Score:4, Informative)

                    by vux984 (928602) on Thursday June 21 2007, @07:14PM (#19602541)
                    That does not imply a unique value per file the way the term "Watermarking" does automatically.

                    Watermarking means no such thing.

                    Watermarks were used in drafts, demos, and other such things, partly to identify them as such and partly to prevent someone from stealing it. e.g. if you hired a design firm to create a poster for you they might send you a watermarked draft so that you could see the finished result, but if you decided not to pay for it, the poster was still useless because it had a giant watermark through the middle that said 'draft copy - property of design company'. Once you'd approved and paid, they'd send you an un-watermarked version for you to reproduce.

                    Watermwarks were also used in coporate letterhead, cheques, and other docuements to help prevent forgery and authenticate that they were genuine. For the most part this was just used to help foil attacks. The same way most banks.

                    Never to uniquely identify individual documents.

                    but I would still argue in the shift to the digital domain the meaning is more of uniqueness than ability to remove

                    Again not true. With the digital transition, the primary motivation for watermarks was, as before, to 'damage' files so that people could see images but not steal them due to the watermark. (or more precisely, they could steal the watermarked image, but because the mark was hard to remove it wasn't worth it, and you couldn't leave the mark on for obvious reasons.)

                    Watermarks have been used for a long time on sites hosting high res photos or other digital art to prevent people from just downloading the image and using it. In order to get an image with the WATERMARK removed, you had to pay for the picture. Because the watermarks were translucent and applied over of the picture they are relatively difficult to simply remove.

                    Only very recently has watermarking technology been applied like a serial number, to uniquely identifying documents or files.

                    ** Quite Simply there is no 'automatic' association with unique identifiers and watermarks. **

                    Aha, but that is external to the device, visible and alterable (potentially) by the user. The iTunes mark is not.

                    The itunes meta tag is not part of the song data, although it is in the same file.

                    It is visible in the sense that *any* program that can view the meta tags can see it -- and iTunes software itself will show you this information if you tell it to show info about the song. And the itunes tag is EASILY removed and or altered which is the antithesis of a watermark.

                    The iTunes tag is as much a 'watermark', as putting your email address in the filename.

                    And a watermark is just as identifiable if a record of which marks were sent to who is kept.

                    This whole 'invisible digital watermark serial number thats hard to remove' thing is pretty new, and really isn't entirely in keeping with the historical meaning or use of watermarks. Moreover, the apple meta tag is really none of those things. Its not invisible, not hard to remove.

                    If you didn't like the analagy of the laptop serial number because it was visible and alterable. Consider that at least half a dozen parts inside the laptop are also serialized. And that even if you scratch off the laptop serial number, if someone found the laptop they could not only infer what that number was, but potentially also who bought it.

                    Point is: laptops aren't 'watermarked' despite having serial numbers. And neither are iTunes files.

                    [ Parent ]
            • Re: (Score:3, Informative)

              As for whether it's DRM or not, IMHO, it IS.

              And it's a good thing we don't come to you to give the final say on such matters. DRM stands for Digital Rights Management. Your rights are not being managed--at all. You can do what you wish with the file. Anoth
                  • Re: (Score:3, Interesting)

                    ...but you do come across as the sort of whiny twat who will always find something to complain about when it comes to distribution of payed content, thereby 'justifying' your piracy habit.

                    Hate to play the part of Captain Obvious, but if you'd read my post, I'd made it pretty clear that I have NO intention of redistributing music. Let me rephrase my issue with the tagging, and I'll use your example:

                    Why would I need a metatag to tell m
        • Re:Shock! (Score:4, Informative)

          by TheRaven64 (641858) on Thursday June 21 2007, @01:28PM (#19598063) Homepage Journal
          Mod parent idiot. Adding a metadata atom, in the format published in the standard and easily removable, to give a receipt is not DRM. It does not restrict any legal use, and it doesn't serve much impediment to illegal use either.

          The tags added by the iTunes store make it easy for you to prove that you purchased the tracks, should you need to. If you don't need to, and you think having your name stored on your hard drive is somehow an infringement of your civil liberties, then just remove them. They're stored in standard MPEG-4 atoms, and there are a number of tools for editing them.

          [ Parent ]
          • Re:Shock! (Score:5, Insightful)

            by Odiumjunkie (926074) on Thursday June 21 2007, @01:36PM (#19598171)
            > The tags added by the iTunes store make it easy for you to prove that you purchased the tracks

            No! They allow you to prove precisely one thing, and that is the tracks contain a completable editable and non-authoratative item of metadata that describes certain data about you. They don't prove who owns the tracks, who bought the tracks, where the tracks have been, who's done what with them - they're a post-it note on a car saying "Dave bought this car". Anyone can put on a new post-it note saying something different, or remove the post-it note altogether.

            The amount of FUD on this topic has been unbelievable.
            [ Parent ]
      • Re: (Score:3, Interesting)

        Actually, they didn't raise the prices unless you are buying individual tracks.

        I *RARELY* buy individual tracks unless I am evaluating a single and want to see if I want to buy the next one. In which case, I have like 6 months to buy the rest of the album
        • Re: (Score:3, Informative)

          This depends on how much the economies of scale affects your industry. With software distributed electronically, this is especially true. The first one may cost $10M to develop, but every copy after that is effectively free, thus reducing price to encourag
  • Isn't it ironic ... (Score:5, Interesting)

    by for_usenet (550217) on Thursday June 21 2007, @12:53PM (#19597507)
    that with 2 earlier articles - making DVD copying even more illegal (if that were at all possible), and a "desire" for a Canadian DMCA, that we "now just find out" people are willing to pay for DRM-free content. I did my part and paid for a couple of tracks that I bought with DRM and "upgraded" to the DRM-free version, and will continue to do so as more become available, and as content I want becomes available DRM-free. Let's really show them where we willing to spend our $. Seems to be the only thing they listen to ...
    • Re: (Score:3, Insightful)

      Let's really show them where we willing to spend our $. Seems to be the only thing they listen to ...

      That's because everything else is bullshit. If you don't care enough to alter your spending habits, then you don't care.

      • Re: (Score:3, Insightful)

        But to vote with your wallet, you need someone to know what you're voting for. Have you ever wondered how sales predictions are made up? It's a wild assed guess. So if album A is released with DRM and flops and album B without DRM and is a chartbuster, it
  • how about 'nix (Score:2, Insightful)

    Well if they are willing to go drm-free, how about a site
    to buy their 'tunes if you are NOT running M$.
    We need an itunes for Linux.
    • Re: (Score:2)

      We need an itunes for Linux.

      No, all we need is an iTMS web store that doesn't require iTunes, which would be platform-agnostic and probably require very little work on Apple's part. It would only allow you to download unprotected music (if you don't have

    • Re: (Score:2)

      I don't know if eMusic is carrying the new EMI content, but I imagine they will in time.

      I respect the fact that you're sticking to your guns and avoiding a commercial operating system. That said, I don't think anyone is going to look down on you for, at th
  • Of Course It Is..... (Score:2, Interesting)

    Wow, you mean I can put music the same music on my laptop, desktop, MP3 player, and burn a CD to listen to in my car with out having buy the same song 4 times???

    Hmmm....this sounds a whole lot like Napster back in the day. Sheesh, it's only taken them six
  • Sad (Score:4, Interesting)

    by thesupermikey (220055) on Thursday June 21 2007, @01:01PM (#19597635) Homepage Journal
    I had bought about 200 songs off iTMS in the 2 years i have been using it. Not a single song was from EMI.
    I don't know what that is important to this discussion, but if felt like sharing.

  • I have a soft spot for artists getting screwed by technology. Every technological advance seems to fall on artists particularly hard, so, while I really do hate the RIAA and the music industry and movie industry, I still think there might be a place so someone could show pictures of their work on the internet without having them stolen.

    My wife used to use Napster (pre-lawsuit), and Kazaa, but she switched to iTunes because iTunes was more convenient and not choked full of ads, and paying a $1 a song is not so bad. If you add the threat of RIAA letters, then, iTunes seems like a pretty good deal indeed. She also feels a need to support the artists.

    But really, the value of iTunes is the convenience and cleanliness, and there's no reason someone could not make a similar, ad-free thing but for file sharing writ large. Really, DRM free on iTunes is predicated on the fact that the recording industry must feel like it is getting some sort of handle on musical file sharing - that is, RIAA lawsuits to music downloaders must actually be working. Were there REALLY no DMCA or copyright controls on music, though, someone would eventually make something with a really cool user interface, like iTunes, but where music would be genuinely free.

    Then, musicians would starve.

    • I still think there might be a place so someone could show pictures of their work on the internet without having them stolen.
      The internet is a system that allows you to download content to your computer. Assuming by "stolen" you mean "put on someones computer and used as they see fit without the copyright holders permission," well, the whole internet is kind of designed to faci
    • Then, musicians would starve.
      What would prevent them from making live shows? Like, you know, all musicians during the whole human history always did? Have they all starved, per any chance? Or what you actually mean is that current musicians would lose the
    • Not true.

      Copying CDs has been pretty easy for a long time now... but musicians haven't starved.

      Copying copyrighted music has always been illegal... the DMCA didn't make it "more illegal" or whatever.

      Some (I would argue most) people really do like to follow
  • This is a mistake (Score:3, Funny)

    by Anonymous Coward on Thursday June 21 2007, @01:03PM (#19597669)
    I know I'm in the minority here, but I actually prefer DRM music. DRM adds a certain ineffable flavor to otherwise bland music. It's like a sprinkle of cinammon on hot chocolate. The bass sounds more meaty and the singers sound just a little more angelic and bird-like.

    I know, I know, I'm a bit of an audiophiliac. I don't want to sound too pretentious. But give it a try! You'll see. Music just sounds better with DRM.

    yours truly,
    David Massey

  • More Interesting Numbers Would Be... (Score:4, Insightful)

    by SlashdotOgre (739181) on Thursday June 21 2007, @01:05PM (#19597697) Journal
    The more significant figures would be whether the amount of EMI music being passed on peer to peer services has changed. I highly doubt it has increased more than its usual variance (it may even have decreased), and I hope the other RIAA companies notice this. I'm of the opinion that there's roughly a fixed number of people who would pirate regardless, and distributing music without DRM won't change this. However making music harder to listen due to DRM might actually drive piracy numbers up.
  • Hmmmm... (Score:4, Insightful)

    by PlasticMonkey (863080) <plasticmonkey@gm a i l.com> on Thursday June 21 2007, @01:08PM (#19597741)
    Somehow, I think EMI knew that selling DRM-free tracks would make a profit all along.

    1. Release DRM-laden, horrific quality tracks
    2. Watch consumers buy tracks
    3. Wait for consumers to grow angry and realize the restrictions placed on their media
    4. Release DRM-free, slightly better tracks
    5. Wait for the consumers to REBUY or 'upgrade' all their tracks
    6. ???
    7. Profit!!

    THEN the second round

    8. Release slightly better quality tracks...
    9. Wait for the consumers to REBUY or 'upgrade' all their tracks...
    • Re: (Score:2)

      Your step 8 was already included in step 4. Also, there was no REBUY, just 'upgrade'.
    • Re: (Score:3, Insightful)

      which is much different from physical CD's where you have the album, the Greatest Hits CD, the Live CD..

      Or for Films where you have the DVD, the Unrated Edition DVD, the Directors Cut DVD, The "the microphone guy didn't like the way this scene looked so he
        • Re: (Score:3, Insightful)

          Because it means they can charge 'extra' for the new-improved version.
          It costs them nothing more to produce.


          They can charge extra because it is different. Who ever said that retail price was based on the cost to produce? A $20 widget doesn't cost $10 mor
  • I wish (Score:4, Insightful)

    by niceone (992278) * on Thursday June 21 2007, @01:48PM (#19598303) Journal
    I wish apple would offer this option to indie musicians (like me), I'd sign up for straight away.

    (strictly speaking they'd have to offer it to the the aggregators like tunecore that people like me use)
    • They will (Score:3, Informative)

      They are slowly expanding the set of DRM free songs, and have said they will allow anyone that wants to use this to do so - contact them.

      I didn't have any songs that were DRM free at launch of iTunes+, but just recently two came up as upgradeable.
      • Re: (Score:3, Interesting)

        Heh, click the link in my sig - it is all there as MP3's.

        But the problem I have with giving it away is that I never find out if anyone actually likes it! Sure, they can say it's great, but then if they don't think it's worth paying 10 bucks for I've got
  • by metamatic (202216) on Thursday June 21 2007, @02:25PM (#19598815) Homepage Journal
    This is the single biggest, highest profile way we can get the message to the industry that DRM doesn't pay.

    So please, find a Mac or Windows box if you have to, but go buy something from the iTunes music store. Even if it's just one album and you then shunt the AAC files back to Linux to listen to.

    Personally, I recommend something from the Mute back-catalog.

    (And yes, I've bought 2 albums so far, I plan to keep buying preferentially from iTMS at least until the other labels get the message.)
    • by cayenne8 (626475) on Thursday June 21 2007, @12:57PM (#19597585) Homepage Journal
      Actually they just need to make that final step:

      Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!

      This first step, is a baby step...a good one but, a small one. Sell me online what I can buy in a store (quality) without DRM, and then, you've got it right. I'll be buying pretty much all my music online.

      [ Parent ]
      • Re: (Score:2)

        i agree.

        in addition, i'd like them to ship me the liner notes, along with a physical copy of the music on some sort of portable media that's compatibile with my car stereo. and some kind of case to put the media in.

        yeah, that'll never happen.
      • Re: (Score:2)

        Keep in mind you're in the majority. Most people don't mind that their music isn't super-high-bitrate/lossy compression. You don't have to get all the money in the market to be the biggest player, just the majority. Example: MySpace. Sure, it looks like as
      • Re: (Score:2)

        I'm guessing that you are into jazz or classical? Higher bit-rates/lossless don't buy you much in the rock/pop/hip-hop category these days...
      • Re: (Score:2)

        Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!
        AFAIK, even the best lossless codecs don't do better than ~55% compression. Not to mention that the decoding process for most of them is a bit power hungry.

        My main
        • Re: (Score:2, Informative)

          AFAIK, even the best lossless codecs don't do better than ~55% compression. Not to mention that the decoding process for most of them is a bit power hungry.

          FLAC takes less CPU to decode than MP3, AAC, WavePak, or Vorbis.
      • Re: (Score:3, Informative)

        Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!

        Have you actually given yourself a blind listening test? 256 kbps AAC is very, very good. I have never seen a study where anyone could tell the difference betwee
        • by sricetx (806767) on Thursday June 21 2007, @02:21PM (#19598757)
          I agree with you Dominic that 256 kbps AAC may sound fine. But what if you want to play it on a device that doesn't support AAC? If you re-encode a lossy format it may not sound so good anymore. I rip my cds to FLAC so that I have a choice later in what format I want to listen to the music in. A simple shell script is all that is needed to convert a directory full of flac files to MP3 or Ogg. Disk space and bandwidth are cheap, but rebuying music in another format is not.
          [ Parent ]
          • Re: (Score:3)

            Well, unlike FairPlay-music, AAC is a standard supported by a huge range of devices. Probably doubly so as non-iPod owners can buy AACs now. Yes, if you have a non-AAC player now which is very important to you this might be an issue, but honestly... this w
        • Re: (Score:3, Interesting)

          "Have you actually given yourself a blind listening test? 256 kbps AAC is very, very good. I have never seen a study where anyone could tell the difference between 256 kbps files and uncompressed files a significant fraction of the time. Many people claim
      • by nine-times (778537) <nine.times@gmail.com> on Thursday June 21 2007, @01:33PM (#19598133) Homepage

        Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!

        You really think you can tell the difference between CD-quality and 256kbps AAC? Doubtful. I call BS. And even if you can tell the difference, and the difference is obvious enough to you that you care, you're one in a billion. For pretty much everyone, 256kbps is near enough to lossless that you could treat it as lossless (even transcode it to another format) and never be able to tell the difference.

        And for that miniscule nearly-undetectable drop in quality, you're cutting your download time, increasing the amount of songs you can hold on your mp3 player, and maybe even increasing battery time.

        [ Parent ]