Microsoft Wanted To Drop Mac Office To Hurt Apple 479
Overly Critical Guy writes to mention that more documents in the Iowa antitrust case have come out. This time, it's revealed that Microsoft considered dumping the Mac Office Suite entirely in a move to harm Apple. "The email complains at poor sales of Office, which it attributes to a lack of focus on making such sales among reps at that time. It describes dumping development of the product as: 'The strongest bargaining point we have, as doing so will do a great deal of harm to Apple immediately.' The document also confirms that Microsoft at the time saw Office for the Mac as a chance to test new features in the product before they appeared in Windows, 'because it is so much less critical to our business than Windows.'"
Nature of the beast.... (Score:5, Insightful)
However, it is an unfortunate reality of the software business, no matter how the consumer may benefit. When it comes down to it, companies are interested in making money and they have to balance the needs and desires of the customer along with their requirements of making mo' and mo' money. Just look to insurance companies, right? They are not in business to provide health care insurance or to cover your medical bills. They are however in business to make money. Don't ever mistake the two or conflate their motives.
That is not to say that there are not companies that have motivations that are geared towards the consumers of their products. On the contrary, I feel that Apple has done a pretty good job over the years of balancing ethical behavior with making great products that will keep their customers happy, but even they have, on occasion screwed up, sometimes spectacularly.
I guess the most impressive thing to me about this is the continued flood of documents that have come out of the anti-trust trial that was dumped after the current POTUS entered the White House. These documents show an amazing culture of not just intense competition, but also one of dishonesty, dishonor and patently illegal behavior. I remember the case being dropped, but how could it have gone so wrong and how much more is there to find?
Re:Nature of the beast.... (Score:5, Funny)
Oh wait, you said 'patently'
Never mind
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Re:Nature of the beast.... (Score:5, Insightful)
But I think the big question is: did Microsoft consider dropping it merely because it wasn't generating enough revenue, or mostly because they wanted to hurt Apple. If the "Microsoft Mac Business unit is quite profitable" as you say, then there seems little reason to drop the product except the hurt Apple. If they're willing to lose profit with the intent of hurting Apple it's possible grounds for a suit by stockholders as it's likely not in the best interests of corporate profits. Plus it would be clear they were intent on hurting a competing platform even if it cost them more money to do so.
Re:Nature of the beast.... (Score:5, Insightful)
Re:Nature of the beast.... (Score:5, Insightful)
The only people it might not be in the best interest of would be day traders, and even they will benefit if they sell short. See, if Microsoft could crush Apple, then they would have an even stronger hold on the market, an even stronger monopoly position, and they would get even more for their bribe money to whoever received it that immediately pulled the DOJ dogs off of Microsoft after they had been convicted of abusing their monopoly position.
Well, and it wouldn't be in the interest of Apple users either, but by then they would have lost their voices entirely so they would be quite irrelevant :)
Microsoft exploded a Bug-Bomb (Score:5, Funny)
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Re:Nature of the beast.... (Score:5, Interesting)
I don't want to make too big a jump here for those of you who are happy as clams as long as you can go to the best buy and get a 52" something that sets you back a month's pay, just to find that it can't do the things you really want it to do because those features are "just around the corner". The next release, the coming upgrade, THAT's the one you really want. But this fundamental change in the flow of power from the consumer to industry is being mirrored in the realm of public life. Politics are no longer about us. Elections are held but voters are optional. With all the things happening in the world, all the stories that could be told, every single media outlet has the same half-dozen stories on the front page. I used to wonder why some insignificant event would suddenly show up as the most important story in every single newspaper and news show. Now it becomes clear: as long as there's something to show us, it doesn't matter if it's the things that matter. As long as we watch. As long as we consume, as long as we pay, and most important, as long as we get up to go to work tomorrow so we can keep making those credit card payments.
I'm sorry that I'm making these big jumps from this rather unsurprising story about one company doing something to hurt another. The thing is: I just don't believe it. Microsoft, Apple, how different are they really? Smart people have epic battles in these pages arguing the benefits of one platform over another as if it somehow matters, or if one will somehow defeat the other. To them, it's all good as long as we keep upgrading, keep paying, keep working. We have become the consumables.
Now go read another story and let me finish my drink in peace. Tomorrow's another working day.
One thing I've learned (Score:3, Insightful)
Parent is absolutely right: there's a whole world out there with REAL problems that need to
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Re:Nature of the beast.... (Score:5, Insightful)
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Re:Nature of the beast.... (Score:4, Funny)
You own a Mac and still use all caps to describe it? Let me see your secret Apple Owner's card... I thought so...
The dev costs for Office for Mac is far less when a great deal of the code already existed for the Windows version. So, your analogy fails, sorry. And remember, profitable means that it's making them money. Period. Whether it's making as much as some other part of their company is largely irrelevant.
Re:Nature of the beast.... (Score:4, Insightful)
Mac software incurs the SAME expenses as word but has an order of magnitude less avenues for sales. It *HAS* to be less profitable.
Actually the nature of the beast is that the efforts of making a Mac version of software can help the Windows version thus save some money. As TFA says Mac users were to be the guinea pig. Any mistakes made would be in Mac software and the Windows developers could learn from the mistakes the Mac unit made thus lowering costs for the Windows version as well as avoiding lost sales for the Windows unit because Windows users decided to forgo the mistakes by not upgrading. As long as you're willing to loose some in a small or less profitable unit it can help avoid mistakes in bigger units. That's the smart thing to do.
FalconRe: (Score:3, Informative)
I was a MacBU intern (ah, the red-headed stepchildren...) in summer 2001. Yes, they really had considered calling it "Office X," but wisely tried saying it out loud before committing themselves. We swore Apple was using us for their OS X beta testing. I saw it core dump more those three months than I have in the four years I've owned an iBook, so they've sorted lots of stuff out since then.
There were as many test engin
Does Apple sale for twice what Windows users pay? (Score:5, Informative)
Apple charges double for everything it sells.
Can you back up this statement? The last price comparison I saw between equivilently equiped Macs and Windows PCs Macs edged out Windows on a price/feature basis.
FalconRe:Does Apple sale for twice what Windows users pa (Score:5, Informative)
30GB iPod: $249
"Nearly double"? On what planet are you living on? And the Zune is bigger and it weights more (iPod: 4.8 ounces, Zune: 5.6 ounces).
Please give some real examples of this "nearly double" prices Apple asks for it's mp3-players. Go on, it shouldn't be that hard, right?
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What kind of argument is that? Is not "design! shiny!" a tangible reason?
By your kind of logic you can also explain to us why a Ferrari costs 1000x more expensive than a regular car apart reasons like "design!" and "faster engines!"
So what if it is faster, the eng
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Thats true today 2007, not when the memo was written in 1997.
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Re:Nature of the beast.... (Score:4, Interesting)
This is nothing new. Almost 10 years ago MS was going to completely step away and that would have killed Apple, but they didn't: http://www.time.com/time/covers/0,16641,1101970818 ,00.html [time.com] . In many ways, MS has given Apple ten years to get its shit together from a MS perspective (ie. be a worthwhile platform for MS to support) but has this really happened?
Re:Nature of the beast.... (Score:5, Informative)
The reality of that little ten year waiting period descended from MS being caught red-handed with their hand in the Quicktime cookie jar codebase. The outcome of that was that MS agreed to a public endorsement of the Macintosh platform, a $150 million dollar investment in Apple (non-voting stock), an agreement to continue producing Office for the Mac and to share certain codebases. It will be interesting to see what Apple got out of the codebase sharing agreement in the next month or two...
Re:Nature of the beast.... (Score:5, Informative)
The reality of that little ten year waiting period descended from MS being caught red-handed with their hand in the Quicktime cookie jar codebase.
Of course, the frequently unreported facts accompanying this assertion is that said code actually came to Microsoft from Intel, after Intel acquired it from another company that had previously worked on porting Quicktime to Windows for Apple.
Re:Nature of the beast.... (Score:5, Informative)
Microsoft and Intel hooked up back in the days before QuickTime for Windows was released. Their goal was to make VfW the equal in performance to QuickTime on MacOS (MacOS was just called Macintosh System 7 back then). After QuickTime for Windows was released, this partnership changed it's focus, to one-up Apple's Windows product. They toiled away for years but were always one step behind.
Microsoft AND Intel then hired the third party that Apple had contracted the initial QuickTime for Windows development to. The third party still had access to all the code that they wrote for Apple. Microsoft AND Intel managers explicitly told the developer to reuse that code in their contracted update to Video for Windows. And the developer, seeing all the money being waved under it's nose, did just that.
This explicit direction to the third party is why Microsoft saw the writing on the wall in the QuickTime lawsuit and did such a public about-face.
Ultimately, Microsoft has made a profit, even given the "undisclosed" settlement that was paid to Apple at the same time (by all reasonable accounts this settlement extended to 7 figures). Microsoft bought Apple stock shortly before it skyrocketed in value, and sold it all off for over 20 times the price originally paid. Microsoft's Mac division has always turned a profit, even in the darkest days of the "shared code" nightmare known as Word 6, so they've made money simply selling their software too. Mac users are notoriously better about paying for their software than Windows users.
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Re:Nature of the beast.... (Score:5, Interesting)
Yes, it was.
Halo was released for the Mac in December, 2003.
True, and in fact, I worked as an alpha and beta tester for the company that did the port (look for my name in the credits). The important thing to note is that MS *did* cancel all development for the platform and decided at a later date to allow the existing code to be brought to the Macintosh through a third party developer who did all the work required.
I don't believe a Linux version was ever being developed by Bungie.
To my peripheral knowledge, there were active efforts at Bungie to bring a number of their titles to Linux and Halo was one of them.
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I used to assume it was just because MS didn't compete with Mac OS X because of PPC hardware (according to some strained definition), but they did with GNU/Linux because it usually runs on the x86 platform, but even that strained argument no longer applies...
Harm Apple? (Score:5, Funny)
Re:Harm Apple? (Score:5, Funny)
I swear that in the animation of the waving hand Icould see it giving me the finger.
That's why kids... (Score:2, Insightful)
Y
Re:That's why kids... (Score:5, Insightful)
So no, OOo won't replace MSOffice quite yet. Which incidentally is why I think MS is pulling the plug on the Mac Office suite: they do it while there's still time, before OOo gets good enough that Mac users would just say "good riddance" to MS. Right now, they can't, so MS plays its card.
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Ok, I've worked with both for years and know it's a viable replacement, at least for Word and Excel.
OOo font management can be erratic between OS platforms
I use NeoOffice on the Mac, which supports native fonts, and have no problems at all. And I trade documents and spreadsheets mostly with Windows users.
the entire OOo suite is a big slow infinitely dee
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On the Mac Microsoft Office is no faster than NeoOffice. Both sets of software are big and slow.
Re:That's why kids... (Score:4, Insightful)
The old OOo vs MSOffice (Score:3, Interesting)
However, I have also been a *nix user all that time. For the past 18 months, my work has required me to work with MS Office (and therefore, Wintel desktop).
I had not realised quite how bad the situation was; I know that the
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It'll never happen, because "office suites" are inherently wrong. Like above, with your example of "embedding documents" -- that's wrong. The concept doesn't even make sense! Or putting content and presentation together haphazardly -- that's wrong, too. Yet that's exactly what Word is designed to do. And "macros?" Wrong! A document and an app
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Who sayd MS is pulling the plug on Mac Office? If you read TFA, you'd note the memo in question was a decade old.
I think the only reason they keep Mac Office going now is to keep the monopoly-abuse people happy. Perhaps Microsoft trying to gain standardisation f
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If MS dropped Mac Office support, Apple would likely do everything they could to maintain their ground, and rather than reinvent the wheel, it would make sense to throw their support to OpenOffice development. It could quickly become superior to MS Office across the bo
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BUT, this is irrelevant.
The major selling point of MS Office is: Outlook + Exchange.
I have used Novell Groupwise on Linux and it can't hold a canlde to it. I do not know about Lotus Notes, but seem
Exchange (Score:3, Insightful)
I know that Hydrogen et al have done what thay can, but (forgive me, I've not been watching lately), have they got 100% compatibility?
I now get Outlook meeting appointments from third parties, requiring MS Exchange/Outlook all round. But
A long, long time ago... (Score:3, Interesting)
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Still runs, still enough features, you have to really try to abuse it HARD to make it crash.
Wow. (Score:3)
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I don't understand how your point is relevant. If you were in business, would you want to help your competitor? What we are talking about is Microsoft withdrawing a product from the marketplace. How does withdrawing a product from the marketplace constitute monopoly abuse?
Dropping MS office for the Mac could.. (Score:5, Funny)
Apple might consider including OpenOffice.Org then advertising it:
Mac: Hi, I'm a Mac,
PC: and I'm a PC
PC: So what is that your doing
Mac: Oh, just some office stuff, you know, spreadsheets, documents, presentations
PC: I can do those too
Mac: Yeah, but I don't use your monopoly expensive as shit software, I use this free one which is actually better. It doesnt try to format shit I don't want. Oh, and it's free and works on a PC too. You should try it.
PC: Hey you're right! This OpenOffice.org is the shnizzer! All the PC users should download it from www.openoffice.org right now!
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Re:Dropping MS office for the Mac could.. (Score:5, Insightful)
PC: and I'm a PC.
PC2: and I'm another PC
PC3: and I'm another PC
Mac: So what are you guys working on?
PC: We're working on this year's budget. We need the numbers for your department.
Mac: Okay, send it over.
(Pause)
Mac: Here you go.
(Pause)
PC 6: What's wrong with this file?
PC 11: I don't know, it's formatted all wrong.
PC 8: I'll bet it's Mac's fault. Hey, Mac?
Mac: It looks fine to me...
PC 3: Mac, look, you're a cool guy and we really like you, but you can't just go off and mess up a document like that!
Mac: But...but...it looks fine in OO.o!
PC 19: Oh oh oh? Listen, I don't have time to play games, I need your numbers in that file without any screwing around!
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This is not only true when transferring files from a Mac to a PC or vice versa. It also happens among different versions of Word for Windows (o
Who is surprised? Really? (Score:2)
(Ducking out to dodge the thrown chair )
Timeline 1997 (Score:5, Interesting)
June 27, 1997 - Bill Gates sends email explaining threats made to Apple of pulling the plug on Office for Mac.
August 6, 1997 - Apple and Microsoft announce $150 investment of Microsoft in Apple.
What happened between June 27 and August 6?
Correction:Timeline 1997 (Score:3)
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Re:Timeline 1997 (Score:5, Funny)
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Re:Timeline 1997 (Score:5, Informative)
MS settled the patent infringement lawsuit Apple was about to win and included in that bargain was a guarantee to continue Office for the Mac for several years, the purchase of non-voting stock, and Apple gaining perpetual rights to the Windows APIs of the time. Of course as this reveals the threat to cancel Office for the Mac was probably illegal in the first place, so they just opened themselves up to more litigation, but MS's modus operandi for a long time has been to blatantly break the law and worry about settling lawsuits long after the damage to the market has been done.
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Just a note on the "investment" (Score:5, Interesting)
In August 1997, Microsoft purchased $150 million in non-voting Apple stock [archive.org].
As of the prior quarter, Apple had $1.2 billion in cash on hand [10kwizard.com] .
The money didn't "bail Apple out", as some people think. It was a symbolic gesture. The symbolism of the "badly needed" "investment" (which really wasn't needed from a financial standpoint) renewed peoples' faith in Apple, renewed the faith that Microsoft and Office would still be on the Mac platform, etc.
So while you could argue that the gesture was needed (and I'd tend to agree), the money itself wasn't.
And Microsoft made out like bandits on that investment.
Email Communications (Score:5, Interesting)
Everyone these days knows enough not to say anything incriminating in emails, but rather to save it for face-to-face meetings.
Re:Email Communications (Score:5, Informative)
The point being that the picture is more complicated. The full email describes in some detail why Mac Office should continue to be supported, despite its low profitability at the time. The linked Macworld article hides all of that and pretends that this was an attack on Apple. It wasn't. This is why you should always try to go to the original source, not someone else's agenda based report of it.
Apple commercials (Score:5, Insightful)
Re:Apple commercials (Score:5, Insightful)
The problem here is not just that Microsoft was talking about doing something to hurt the market share of another company, but rather that the method they were looking to use was of a monopolistic nature. By cutting out Microsoft Office from Apple, they would hurt the Microsoft Office division but would help the Microsoft Windows division. Basically, by a single company owning the overwhelmingly dominant office suite and operating system, they had the ability to destroy competition. Consider, for example, that Microsoft was divided into two (or more) distinctive companies: one that developed the operating system and related development tools and one that developed Microsoft Office products. In this scenario, Microsoft Office would continue to support Apple due to the revenue stream. The Microsoft Windows company would be required to compete on an equal footing against the Mac OS and any other operating system.
This is not to say that this is complete monopoly. Linux does not have Microsoft Office, but they are able to compete with Open Office. However, it is an example of how Microsoft's position in multiple sectors can be combined to give them an unfair advantage. It is almost like the phone company also owning the electricity companies. "Sure you can use our competitor's phone service, but then you won't get any power." Some choice. (Of course, phone companies are their own form of evil monopoly [pollyticks.com], but that is another story.)
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Entourage problems already have hurt (Score:5, Insightful)
Having half-working software is far worse than none at all.
Logic (software) (Score:3, Interesting)
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If the Mac version of Office ceased to exist, it would have a significant effect on the viability
Way old news (Score:4, Interesting)
It's been rumored for years that Microsoft was going to dump the Mac version of office. When MS bought out Connectix, thus acquiring the Virtual PC line of products, I remember seeing alleged quotes from Bill Gates that MS was going to stop Mac Office development and just ship VPC with a Windows version of Office.
Ironically, Microsoft Excel was released for the Mac in 1985 [wikipedia.org] and didn't arrive on Windows until 1987, while PowerPoint was first released on the Mac in 1987 [wikipedia.org] and not released for Windows until 1990. (Admittedly, PPT was originally developed by another company and then purchased by MS.)
Not a monopoly? (Score:3, Insightful)
MS Office on Intel Mac (Score:4, Interesting)
Yes, it would hurt (Score:5, Interesting)
Yes, it would definitely hurt Apple sales.
Of course, there is software like NeoOffice, Pages and Keynote.
But people *want* MS Office, and in corporate environments, people *need* MS Office.
The OSX Version of MS Office is still not 100% compatible with the Windows version, but it's still better than NeoOffice.
And "MS Office runs on OSX" is a strong selling point. People familiar with Windows and Office are thinking "cool, Office runs on OSX, I won't feel lost if I ever switch to OSX".
IT would help Apple office suite sales (Score:2)
Also give Apple ports of OOo higher popularity...
No Surprise (Score:3, Insightful)
Please do, and soon! (Score:3, Interesting)
That said, killing Office for Mac would cause microsoft to lose those profits, and probably lead to more people switching to Apple. Microsoft knows that Apple can make a slick GUI for almost anything, and they know that their Office GUI is anything but slick. That's why there was all the crap about the ribbon. They don't want to incite Apple to do anything smart, like releasing a better product than MS Office.
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Well la de da! (Score:3, Interesting)
Odd, Microsoft does not make MS-Office for Linux, *BSD Unix, Solaris, and other operating systems and it does not even seem to harm them and their marketshare keeps increasing anyway. I highly doubt that dropping MS-Office for the Macintosh would harm Apple, it would more likely harm Microsoft because Microsoft just cut out a lot of profits from the sales of MS-Office for the Macintosh.
Logically it would make good business sense for Microsoft to make MS-Office for other platforms as well, which would increase their profits.
The important thing (Score:5, Insightful)
Paul
just a thought (Score:5, Interesting)
no big deal (Score:4, Interesting)
While Apple fans like to talk about Apple vs. Microsoft, Apple's actions suggest that they would really simply like to be part of a cozy little duopoly with Microsoft.
Re:I can't imagine (Score:5, Informative)
When you're on a Mac, you'll want to make it NeoOffice/J [neooffice.org].
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Re:I can't imagine (Score:5, Insightful)
Shows what you know. OpenOffice on Mac OS X == NeoOffice/J. You only use the X11 version if you want a world of pain.
Re:I can't imagine (Score:5, Insightful)
Two reasons. First, it's Office. I needed Office in school, so I used Office. Now that I don't need to do that kind of stuff on my laptop/home computer I wouldn't buy Office.
Second, Office for Mac is really very nice. I have Office 2004 on my Mac (version 11). I've got to say that I like it's interface WAY better than the Windows versions of Office I've used (up to XP, I haven't had much chance with 2k3 or the newest one). It's really a very nice program. If it wasn't from Microsoft, I think it would still sell very well.
I've also heard of them using the Mac version to "test" things. I think the UI that I like so much (the floating pallets on the right side) was probably a part of the precursor to the ribbon they've been touting so much.
The Windows version may have gotten complacent, but the guys in the Mac Business Unit are good at what they do.
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The most important issue is that the dock changes size, and its contents move. This happens every time you minimize a window or launch an application that is not glued (whatever the terminology is) to your dock. It doesn't change size until it has to (unless you have zooming turned on, but that's not what I'm talking about here) but things do MOVE. This eliminates the ability to use muscle memory. The brain h
Re:I can't imagine (Score:4, Informative)
defaults write com.apple.dock pinning end
or
defaults write com.apple.dock pinning start
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Why anyone smart enough to buy a Mac and avoid Windows would then want to buy Office, especially when they can download OpenOffice for free.
Because then they'd have to use OpenOffice.
Re:The Headline (Score:5, Funny)
Yes, damnit!
And unless I can have Clippy offering helpful advice as I slave away at my Timex Sinclair 1000, I plan to sue Microsoft for anticompetitive behavior.
Damn that Bill Gates and his 640KB of RAM... Just because I only have 2KB, he thinks he can just ignore 0.00026% of the home market?
mod trolls down (Score:2)
Whatever moron modded this up, please stop. This factually incorrect troll has been circulating way to long, fooling the gullible.
Re:And we are supposed to be...Surprised? (Score:5, Interesting)
Technically MS has just enouigh of a war chest to manage those purchases, but of course there is no way they would fork over that much cash, nor be allowed to.
Re:And we are supposed to be...Surprised? (Score:5, Insightful)
Apple has thought of this. That's why Apple is in the middle of developing an Office replacement. Pages, Keynote, and the soon be released excel compatible spreadsheet app.
2. Buy Adobe
3. Cancel all Adobe products for the Mac and cease support and updates for existing versions
This merger/aquisition would never be approved since MS is already a convicted monopolist. Even if approved, Apple has Aperture (high end) and iPhoto (low end) ready for precisely this contingency.
4. Buy DigiDesign
5. Cancel ProTools for the Mac and cease support and updates for existing versions
Even if this one were approved, Apple already has Logic Pro, Soundtrack Pro, and Garage Band , for this market.
Apple has thought of your "5 step plan" and have been taking steps to counter it for years.
Re:And we are supposed to be...Surprised? (Score:5, Insightful)
Hello, I am a sound designer and an occasional beta-tester for Digidesign.
Digidesign has a very love-hate relationship with the Mac platform, I have observed. They started with it and used Apple's great MIDI and audio support to make their product awesome (and vice versus). They do also, however, have a PC version (that I've never seen used in the wild), are owned by Avid (which has gone seriously pro-PC in the last 5 years), and Digi is constantly chasing the Mac's hardware platform (the PCI Express transition has been painful for a lot of people, the Intel transition less so.)
Digi would have a ton of trouble dragging their userbase to PCs. We Pro Tools users don't use them, we hate them culturally, all of our jigs and tools are Mac-centric, and frankly we'd have nothing to gain by the move (since we all own $3000 workstations anyways, cost isn't an issue), thus we would oppose it fiercely, from a marketing point of view.
That said, Apple's line of audio software is nowhere near where is needs to be in terms of workflow and interoperability to work for music and post-production sound. We have a joke that you need to have a Ph.D. in order to understand Logic (it's the Linux of DAWs, powerful but unfriendly), and Soundtrack Pro doesn't do 5.1 and doesn't use dedicated hardware for DSP or IO. Neither have good Avid interoperation, which is still the industry standard, and the interoperability standard (OMF and AAF) is controlled by Digidesign and Microsoft, and tends to be a moving target.
IMHO, If Pro Tools users lost the Mac, it wouldn't cause a migration to the PC in professional recording, it would cause a huge fragmentation of platforms in professional recording. Pro Music people would probably go to Logic or Nuendo on Mac, post would probably switch to Nuendo, or someone enterprising developer will write a Post-Centric DAW (they've existed in the past, but it's a small market, so the economics have to be just so). Also, Pro Tools has a huge installed base in amateur music and home recording, and these people would stay on Mac, either switching to GarageBand, or switching to OSS like Ardour or Jokosher. This would have the unwelcome (to MS) side effect of spurring their development. All of this fragmentation would also cause the development of stronger interoperability standards, which MS wouldn't want, either.
Re:And we are supposed to be...Surprised? (Score:5, Interesting)
This is quite silly. Apple is already at war with Avid (DigiDesign) on two fronts, and currently winning. In the video end of things, the entire industry is quickly switching to FCP, away from Avid. If they have not already overtaken Avid, they will very soon. Secondly, ProTools is in trouble, and not just from Apple, but from MOTU (Mark of the Unicorn), as Digital Performer is very quickly becoming the industry standard for many audio applications. Logic (Apple's multi-track editor) is also doing very well. Throw in the fact that Cubase is trouncing ProTools on the Windows end of things, and you have a very bad situation for DigiDesign. It probably still has the largest install base, but that is rapidly diminishing. They used to own a majority of the multi-track install base, and now they're lucky if their a simple plurality.
Bottom line is, Avid got caught sitting on their asses. They got fat and happy being the industry standard in two markets, and failed to notice that other developers were actually doing their homework. Both Avid Video and ProTools are vastly inferior to their Apple and MOTU counterparts. I used to be an avid ProTools user (no pun intended), until I got my hands on Digital Performer, and now I haven't even touched the damn thing in months. The multimedia audio industry (ie: film composition/sound effects) will laugh in your face if you say that your primary multi-track software is ProTools, and developers of softsynths and audio suite plugins are dropping ProTool support like flies.
Microsoft's aquisition of Avid would simply make matters worse, as they have a history of alienating creative fields. Instead of hurting Apple, it would just confirm everyone's suspicion that Avid is failing, and would send the last remaining ProTools and Avid users crying for DP5 or Logic, and FCP.
MSFT is the same (Score:3, Insightful)
-DRM
-Proprietary hardware
What's proprietary hardware? Only intel can make intel CPUs and intel chipsets. Only NVidia can make Nvidia compatible gfx chipsets. Macs can use the same Ram, hard drives and optical drives as everyone else. Now they even have Intel CPUs in them like other brands. Where is your proof?
-Proprietary software
What's wrong with that? Do you even know what proprietary means? A lot of "open source" programs have proprietary file formats of their own. Sorry, but source code is not the same as a documented open standard. MSFT and a bu