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What If Apple Made A Cell Phone And No One Cared?
Posted by
Zonk
on Fri Oct 20, 2006 06:37 PM
from the ilike-the-idea dept.
from the ilike-the-idea dept.
PreacherTom writes "Prudential Equity Group analyst Jesse Tortora penned a note saying that Apple is readying a music phone — and a separate, combination video and music phone. He expects Apple to introduce the devices in January at Macworld, a conference for Mac enthusiasts where the company typically debuts new products. At least one of the phones will offer Wi-Fi connectivity and both will become available in the March quarter of 2007 ... but will anyone care?"
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Yes. (Score:5, Insightful)
Next?
No Bias (Score:5, Insightful)
Re:Why pay the Apple premium? (Score:5, Insightful)
Last I checked, the iPod was an Apple product-- if their is any other DAP on the market with such broad appeal, I'm pretty much unaware of it. Not that I'm a fanboy, but come on, they own that market.
Along the same lines, why buy an Apple cell phone when you can buy a Nokia phone for less money?
Why would anyone buy an iPod when the can get better and cheaper DAPs from Creative and Sandisk? Marketing, mass appeal, and a loyal fan base. To suggest that an Apple cell phone wouldn't sell is pretty short sighted.
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Re:Why pay the Apple premium? (Score:5, Interesting)
That depends on your definition of "better." For most people, I suspect "better" means "works with iTunes" or "has a large selection of accessories" or "has a simple interface." In this case, the iPod actually is the best DAP.
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Re:Why pay the Apple premium? (Score:5, Informative)
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Re:Why pay the Apple premium? (Score:5, Insightful)
Which Dell model, exactly, can you purchase with OS X? Assuming the answer is "none", I think your characterization of the Dell system as "equivalent" is a bit misplaced.
I don't think Nokia makes a phone that seemlessly connects with iTunes, or handles video from iTunes.
There are oodles of people with existing iTunes libraries (some iPod owners, some not) for whom an iTunes phone is a major selling point. Now, if you want to say "why by an Apple phone if a Motorola phone is cheaper", well, do we know that an Apple phone will be cheaper than an otherwise-similarly-equipped Apple-licensed Motorola iTunes phone?
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Wi-fi? (Score:5, Funny)
Re:Wi-fi? (Score:5, Interesting)
Exactly what I was thinking. Apple targets the USA aggressively, to the extent that their products often feel like they just don't care about the rest of the world (don't believe me? Check the hold switch on the iPod corded remote; it's upside down everywhere except the USA). The US mobile 'phone market sucks; there is far too much network lock-in for hardware manufacturers to care about it. On the other hand, the USA has a lot of large WiFi deployments, and more are springing up all the time.
If I were in Apple's position, I would release an iPod with 802.11/b/g/n that could download from the music store while mobile and make VoIP calls to iChat (AIM/Jabber) and iPhone users. Maybe offer a service to allow calls to POTS units, but primarily aim it at the IM generation. I suspect there is a huge market consisting of teenagers who can persuade their parents to buy a gadget, but who can't afford calls on a cell-phone as easily.
If it could do some form of mesh networking with ZeroConf person-discovery then this could well be a killer feature (a mesh network over a campus-sized area could work nicely).
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i have a more important question (Score:5, Funny)
Newton users (Score:5, Funny)
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Kevin Costner knows that answer (Score:5, Insightful)
Yes, no one will care. (Score:5, Insightful)
Why would anyone care?
Right... (Score:5, Informative)
Well, now that we've established that this guy knows what he's talking about...
Re:Right... (Score:5, Interesting)
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Snore (Score:5, Funny)
Jesse Tortora
who?
What a ridiculous question. (Score:5, Insightful)
Duh.
Click on those ads, people. Cuz that's the only reason this story was even published.
What if? (Score:5, Funny)
If history is any indication (Score:5, Insightful)
An idea (Score:5, Interesting)
Once again... (Score:5, Insightful)
Care? Nope (Score:5, Insightful)
If Apple lets Verizon Wireless (my CSP) or Cingular cripple it (and that's about the only way the Cellular Service Providers will sell it) then it will be just as useless as every other phone out there.
And so, I won't care.
Lots of phones out there that have great specs as announced by the manufactures. And then the phone is crippled in software by the cell service companies, and it's a piece of trash that no one wants. Or, you can buy the uncrippled version for $499 (still with a 2-year contract).
I don't think even Steve Jobs could convince Verizon not to cripple a phone so that it will only accept music through the Verizon cellular data network. Because a phone that isn't so crippled won't need an over-priced data plan, and will lose Verizon profits that they are convinced they deserve.
Sorry, no.
Part of the joy of Apple products that the they control the entire experience. Part of that is that (with some notable exceptions) ongoing costs and hassles are minimized. I have an iPod. I love it. It works great with the iTunes Music Store. You don't *have* to use the iTMS, though. You won't have that option with a Verizon-crippled cellphone.
Of course people will care (Score:5, Insightful)
With regards to people worrying about Cingular, Verizon, etc. crippling them - I would bet that Apple set themselves up as their own virtual carrier like Virgin did (leasing airtime from Cingular / T-Mobile if they want global compatibility, or from Sprint and Verizon if they want decent broadband speed - not to turn this into a GSM/CDMA flame-war). This way they can have their iTunes store on the phone as well...
Good ol' ass kickin' (Score:5, Funny)
Grains of salt (Score:5, Insightful)
The reasons keep changing, but apparently Apple is going to be crushed by . Sell your Apple stock before it's too late!
Considering the number of analysts who really don't get Apple, the article isn't much of a suprise.
The article even quotes an analyst who thinks Apple's next big thing is selling an Apple computer with Windows preloaded. Here's a hint: Apple is not out to become the next Dell. Apple has their own OS, and its users generally buy Apple to get that OS.
There have been rumors of an Apple phone (not a Motorola or other phone that uses iTunes) for years now. I have difficulty believing that the same company that changed its entire product line from PowerPC to Intel chips in just over a year would take several years to develop a telephone.
I don't mean to discount the complexity of modern phones, of course, but Apple has wireless technology in its Airport lineup, and has embedded experience from the iPod. They have the pieces.
Frankly, it just doesn't add up that Apple would try to enter an extremely competitive market where the margins are so thin.
Let's look at the history of the analyst's wisdom:
1.) Apple has to enter the mobile phone market, or it will be destroyed. (ie. smart phones will replace iPods, and Apple is going to get left behind)
2.) Apple is readying a phone, but it'll be late to market and Apple doesn't know what it's doing.
- Two (that I know of) phones that play iTunes are released; neither are from Apple.
3.) Admit reality, and recognize the faults with theory #1
- According to TFA, playing music isn't something most consumers care about in a phone.
4.) Find a new 'mistake' for Apple: That they must still be readying the iPhone, and it will be a colossal failure.
Re:I bet.. (Score:5, Interesting)
That's not how it works.
You (yes you!) are continually paying for phone upgrades, whether you get one or not. Those people who do not upgrade their phone on a regular basis are subsidizing those upgrades for everyone else - the amount that one pays for a service plan is computed, based on the percentage of people who will get phone upgrades, to pay for the subsidization. I'm guessing they guess a little high on that percentage so there's some money left over, and they use it to give out upgrade specials, but it's just a guess.
Regardless, it's not that they're so cheap that the phone company can offer them for free. It's that the phone company buys pallets of them in an unconfigured mode and configures 'em themselves, then handles distribution to their stores themselves, and meanwhile is charging every subscriber on their network for all those phone upgrades. If you don't get a phone upgrade every time you can, then you're just subsidizing someone else's upgrade.
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