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As for the less expensive watches, perhaps they're around not so much to become a new major sales category for Apple, but rather to drive more iPhone sales. Meanwhile, the redesigned MacBook may signify a bigger change for the laptop industry than people realize: "We don’t need all those other ports, Apple says. We are living in a wireless world now, where we can connect most of our peripherals without cords." The new MacBook has also fueled speculation that Apple could be working on a more powerful tablet, something that could compete with Microsoft's Surface Pro line.
- HBO Now standalone streaming service coming to Apple TV and iOS apps in early April for $14.99 a month.
- Lowered price of Apple TV to $69.
- Apple Pay accepted at up to 100,000 Coca-Cola machines by the end of the year.
- ResearchKit Announced: Is open source and allows medical researchers to create apps, and use the iPhone as a diagnostic tool.
- New MacBook: Lightest ever at 2 pounds, 13.1mm at its thickest point. 2304x1440 display, consumes 30% less energy. Fanless, powered with Intel's Core M processor. 802.11ac, Bluetooth 4.0. and 9 hours of web browsing battery life. Supports many protocols through one connector USB-C. Ships April 10, starting at $1,299.
- iOS 8.2 is available today
- Apple Watch: Accurate within 50ms of UTC. Read and delete email, built-in speaker and mic so you can receive calls. It tracks your movement and exercise. Use Apple Pay, play your music, use Siri and get any notification you get on iPhone today. 18 hour battery life in a typical day. Sport model starting at $349, stainless steel price: $549-$1049 for 38mm, 42mm is $599-$1099, and gold edition starting at $10k. Pre-orders begin April 10th, available April 24th.
The biggest challenge however is one that both Apple and Google face: Only a small fraction of the 10 million or so retail outlets in the U.S.–220,000 at last count–have checkout readers that can accept payments from either system. Both wallets use a radio technology called Near Field Communication to send payment, and it's expected to take years for most stores to be upgraded. What's at play? The big tech companies and carriers seem convinced that our phones will eventually replace our wallets. For carriers, that could make mobile wallet technology table stakes over the next few years as they compete for consumers.