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Apple

Apple Bringing Second Lawsuit To Samsung, Won't Wait For Appeal 239

sl4shd0rk writes "Hot on the heels of last year's Apple win over Samsung, Apple is geared up for its second attempt at knocking Samsung's alleged copy-cat products off the store shelves. District Judge Lucy Koh asked both parties if they could stay the new case while the first one goes up on Appeal. Apple denied citing a delay would "seriously and irreparably prejudice Apple." The company "will likely suffer a long-term loss of market share and of downstream sales". Samsung replied with a statement saying "Apple will be unable to meet its burden of proving infringement without resorting to the same improper 'representative product' strategy," [that shouldn't have been allowed in the first case.] Although some may think this is a good move for business on Apple's part, some claim the litigation is responsible for Apple's dipping sales and stock prices as well as Increased visibility of Samsung. In the end however, all this litigation is most likely going to be shouldered on the pocketbook of the consumer'"
Google

SXSW: Google's Amit Singhal Talks SEO "Experts," Mobile, Search 54

Nerval's Lobster writes "Google senior vice president Amit Singhal, one of the executives heading up the company's search-engine operations, sat down with Guy Kawasaki, former chief evangelist for Apple and author, at one of this year's SXSW keynotes in Austin, TX. 'Our dream is for search to become the "Star Trek" computer, and that's what we're building today,' Singhal said. But he seemed reluctant to share much about his company on a more tactical level, parrying Kawasaki's queries about everything from the amount of code in Google's search platform to recent cyber-attacks on the company's systems. But the two did have an interesting back-and-forth about SEO. 'We at Google have time and time again said—and seen it happen—that if you build high-quality content that adds value, and your readers and your users seek you out, then you don't need to worry about anything else,' Singhal said. 'If people want that content, your site will automatically work you could make a bunch of SEO mistakes and it wouldn't hurt.' When Kawasaki followed up by asking, 'Is SEO bull****?' Singhal replied: 'That would be like saying marketing is bull****.' That drew a laugh from the audience—and maybe some gritted teeth from people who position themselves as SEO experts. The two talked about much more with regard to Google's future plans."

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